Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-06-23T22:02:48Z No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-06-29T17:42:57Z (GMT) No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) / Made available in DSpace on 2016-06-29T17:42:57Z (GMT). No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) Previous issue date: 2015-06-26 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Esta pesquisa analisa a narrativa transm?dia da telenovela Cheias de Charme, compreendida como um mundo ficcional multiplataforma, composto por v?rias pe?as distribu?das em m?dias distintas, e inserida no contexto da converg?ncia midi?tica. Tendo em vista a sua expans?o em diversos meios de comunica??o controlados pela produ??o, investigou-se como os princ?pios (JENKINS, 2008, 2009a, 2009b) e as estrat?gias de expans?o e propaga??o (FECHINE et al., 2013) foram apropriadas pela fic??o. Para tal, foram realizadas revis?es de literatura acerca dos processos de transmidia??o e das especificidades da narrativa transm?dia, com a finalidade de identificar os poss?veis espa?os de atua??o e as formas de envolvimento com p?blico. Al?m disso, refletiu-se sobre as reconfigura??es do g?nero telenovela na era da cultura participativa. Para uma melhor compreens?o da disserta??o, as observa??es foram divididas em quatro cap?tulos distintos, tendo como fio condutor e ponto de partida a inser??o da telenovela no ambiente da internet. Com aux?lio de uma pesquisa descritiva com vistas ? aplica??o do procedimento de Estudo de Caso, ? luz das contribui??es de Gil (2010), acredita-se que os objetivos propostos foram alcan?ados. Por fim, concluiu-se queCheias de Charme, exibida pela TV Globo, em 2012, no hor?rio das 19h, utilizou-se de a??es criativas e planejadas que funcionaram de forma eficaz no desenvolvimento de uma narrativa transm?dia. / This research analyzes the transmedia narrative television series Cheias de Charme, understood as a fictional multiplatform world, composed of several pieces distributed in different media, and into the context of media convergence. With a view to its expansion in various media controlled by production, we investigated how the principles (Jenkins 2008, 2009a, 2009b) and the strategies of expansion and spread (Fechine et al., 2013) were appropriate for fiction. To do this, literature reviews were conducted about transmidiation processes and the specifics of transmedia narrative, in order to identify possible areas of action and forms of engagement with the public. In addition, he reflected on reconfigurations of the soap opera genre in the era of participatory culture. For a better understanding of the dissertation, the observations were divided into four distinct chapters, taking as a guide and starting point the inclusion of the soap opera in the internet environment. With the aid of a descriptive research with a view to the application of the Case Study procedure in the light of Gil contributions (2010), it is believed that the proposed objectives were achieved. Finally, it was concluded that Cheias de Charme, aired by TV Globo in 2012, in time of 19h, we used creative and planned actions that have worked effectively in developing a transmedia narrative.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-24T19:55:17Z No. of bitstreams: 1 AlexandreAntoniodeMedeirosAlvaresDissertacao2016.pdf: 3814336 bytes, checksum: 6f0cfae2ef19ebfee8c00b4ca252c94d (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-24T19:55:42Z (GMT) No. of bitstreams: 1 AlexandreAntoniodeMedeirosAlvaresDissertacao2016.pdf: 3814336 bytes, checksum: 6f0cfae2ef19ebfee8c00b4ca252c94d (MD5) / Made available in DSpace on 2018-01-24T19:55:42Z (GMT). No. of bitstreams: 1 AlexandreAntoniodeMedeirosAlvaresDissertacao2016.pdf: 3814336 bytes, checksum: 6f0cfae2ef19ebfee8c00b4ca252c94d (MD5) Previous issue date: 2016-09-12 / It comes to this work the airing of some of the concepts and definitions of the structural aspects of television language, from the point of view of discursive semiotics, an appreciation of their serialized narrative structure. Our effort was dedicated to a narratological analysis of the series Game of Thrones, production fictional epic genre, which uses the embodiment of this narrative genre to institutionalize a sense of tonality, to Elizabeth Duarte, which transfers significant elements, narratological enclaves a literary substance to another, the televisual substance through action of transtext, seen in Genette. These characteristics, understood here as strategies for hearing adherence of Duarte, correlate the narrative structure, in view of the actantial function, as defined by Barthes: the function, the action and actant narration in the course of plot facts. Thus, the relationship between the production instance and the reception instance (one side measured by adherence to the discursive strategies and other lends credibility by identification with the dramatic stories and characters) are perceived as structuring, reorganised, mobilizing and upgraders narrative. / Apresentamos neste trabalho a retomada de alguns dos conceitos e defini????es dos aspectos estruturais da linguagem televisiva, do ponto de vista da semi??tica discursiva, numa aprecia????o de sua estrutura narrativa serializada. Nosso esfor??o dedicou-se a uma an??lise narratol??gica da s??rie Game of Thrones, produ????o de g??nero ??pico ficcional, a qual utiliza a personifica????o desse g??nero narrativo para institucionalizar uma sensa????o de tonalidade, no sentido de Elizabeth Duarte, que transfere elementos significativos, enclaves narratol??gicos de uma subst??ncia liter??ria para outra, a subst??ncia televisual, por meio da transtextualiza????o, visto em Gerard Genette. Essas caracter??sticas, entendidas aqui como estrat??gias para ader??ncia da audi??ncia de Duarte, correlacionam-se ?? estrutura da narrativa, na perspectiva da fun????o actancial, como definido por Roland Barthes: a fun????o, a a????o e a narra????o do actante no desenrolar dos fatos da trama. Dessa forma, as rela????es entre a inst??ncia de produ????o e a inst??ncia da recep????o (de um lado mensuradas pela ader??ncia ??s estrat??gias discursivas e do outro credibilizadas pela identifica????o com os dramas e personagens) s??o percebidas como estruturantes, reorganizadoras, mobilizadoras e atualizadoras da narrativa.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-01-13T13:16:45Z No. of bitstreams: 1 DahianaDosSantosAraujo_DISSERT.pdf: 1931141 bytes, checksum: e0551c6e95f98a171aee185cf37894e3 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-01-24T12:55:10Z (GMT) No. of bitstreams: 1 DahianaDosSantosAraujo_DISSERT.pdf: 1931141 bytes, checksum: e0551c6e95f98a171aee185cf37894e3 (MD5) / Made available in DSpace on 2017-01-24T12:55:10Z (GMT). No. of bitstreams: 1 DahianaDosSantosAraujo_DISSERT.pdf: 1931141 bytes, checksum: e0551c6e95f98a171aee185cf37894e3 (MD5) Previous issue date: 2016-02-24 / A proposta deste trabalho ? avaliar o cen?rio jornal?stico, e a maneira como o jornalismo se comporta em seu papel de lugar de mem?ria, diante da atual conjuntura das reda??es, dispostas a partir da cultura da converg?ncia e aos reflexos nas pr?ticas sociais. Atua-se com reflex?es a partir de teorias e autores - como Flores e Ren? (2012), Halbwachs (1990), Jenkins (2008), Fechine et al. (2012), Moloney (2011), Nora (1984), Ricoeur (2007). Para debater o assunto, optou-se pela an?lise de conte?do a partir de um estudo de caso de produtos veiculados pelo Jornal O Globo na cobertura da Jornada Mundial da Juventude (JMJ Rio 2013). Est?o no levantamento, textos, gr?ficos e imagens veiculadas entre os dias 20 e 30 de julho de 2013 pela edi??o impressa do jornal, assim como seu site, a vers?o exclusiva para tablet, O Globo a Mais, e o E-book Os Encantos de Francisco, assim como postagens na rede social Facebook do peri?dico. A partir de uma coleta e dados e de t?cnicas de pesquisa qualitativa, como a entrevista, avaliamos conte?do produzido pelo O Globo para diversas plataformas apontando a rela??o das estrat?gias utilizadas pela empresa com as estrat?gias de transmidia??o trabalhadas por Fechine et al. (2012) e com os princ?pios do jornalismo transm?dia elaborados por Moloney (2011). Os di?logos entre o que se aponta na cobertura do O Globo e no corpo te?rico desta disserta??o s?o expostos a fim de proporcionar uma vis?o do jornalismo, diante do contexto da converg?ncia, como uma pr?tica social ef?mera, mas que, embora esteja inserida nos avan?os tecnol?gicos, mant?m aspectos tradicionais da produ??o de informa??o, como os crit?rios de noticiabilidade. / The purpose of this work was to research the journalistic scene, and how journalism behaves in its role as a ?place of memory?, given the current situation of newspaper, by insert of the culture of convergence and reflections on social practices. It works with reflections from theories and authors - such as Flores and Ren? (2012), Halbwachs (1990), Jenkins (2008), Nora (1984), Ricoeur (2007). To debater, we use to product content analysis conveyed by the O Globo Joural in coverage of ?Jornada Mundial da Juventude (JMJ Rio 2013)?. The survey have text, graphics and images transmitted between 23 and 29 July 2013 the printed edition of the printed journal, as well as its website, the exclusive version for tablet, ?O Globo a Mais?, and the e-book's ?Os Encantos de Francisco?, as well as posts on the social network Facebook journal. With a data collection and qualitative research techniques such as interview, evaluate content produced by O Globo Journal for several platforms pointing the relation of the strategies used by the company with the transmidia??o strategies worked by Fechine et al. (2012) and the principles of journalism transmedia prepared by Moloney (2011). The dialogues between that point on the roof of O Globo Journal and theoretical body of this work are exposed to provide a journalism vision before the convergence context, as an ephemeral social practice, but that, although it is inserted in the technological advancements maintains traditional aspects of the production of information, such as the criteria of newsworthiness.