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El caso vivencial está basado en la experiencia adquirida durante las prácticas profesionales realizadas en la empresa Volkswagen de México, durante el periodo primavera 2011. En base a aquella experiencia se realiza una investigación del área en la cual se laboró en la empresa y se explora un problema encontrado. Se realiza un estudio académico de dicha problemática, y para finalizar se propone una solución sustentada con la investigación con el propósito de mejorar tal actividad en la organización. El proyecto consiste en la mejora de un proceso en la cadena de suministro. Dicho proceso es titulado, By Pack, y es el proceso encargado de personalizar cada vehículo dependiendo su destino.

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No description available.

The objective of this work is to expose the perceptions and misconceptions of the German people about Mexico and Mexican products. The paper starts with the importance of the brand name and the influence that a country has on a brand that gets to foreign branding. Then the country of Mexico and some features about Mexico will be briefly described. Also it is explained the difference of Tex-Mex and Mexican food. Then, the perceptions of Mexico are analyzed through the results of a survey. It ends with a recommendation to the companies that want to brand a product with foreign characteristics as well as recommendations for the country of Mexico. The non-product-related attributes like the brand and packaging are the characteristics easier to identify by customers. Some brands now are taking advantage of characteristics about countries and using them to make customers believe that some products are something that they are not. Popular Mexican stereotypes are being used by marketers to make products more attractive or to make the consumers believe that the product is Mexican. This has both good and bad consequences for Mexico. It brings attention to the country, but it also creates an unrealistic image of Mexico.

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This thesis assesses the implications that netting practices, collateralization and centralization of the risk in Central Counterparties (CCPs) have on the structure of Over-the-Counter (OTC) derivative market and determine when those practices are plausible alternatives to protect OTC market against counterparty risk. Benefits and disadvantages are addressed from a general and a specific perspective. The general scope discusses the positive and negative implications that affect the structure of OTC derivative market as a whole, while the specific scope include the direct implications for market participants from a narrower point of view. The theoretical framework is based mainly on literature from books, journal papers, regulative approaches from financial authorities and statistical data from the BIS and ISDA. The outcomes from the three assessments are: (i) Bilateral and multilateral netting is justified when the reduction of counterparty credit risk and cost advantages obtained from closing-out positions are greater than the legal risk and operational risk; (ii) The risks and costs derived from collateral are justified when there is a clear reduction of counterparty credit risk and capital requirements; when collateral is well segregated from other companies´ assets and is liquid enough to cover exposure; and when there are already risk management practices in place that control the increase of other risks; (iii) Centralizing risk in CCPs is justified if the reduction of counterparty risk by mutualising losses of counterparties is greater than the potential systemic risk from the centralization of trading and if the reduction of operational risk, market risk, legal risk, capital requirements, costs and time invested in management practices are greater than the potential benefits obtained in bilateral agreements outside of a CCP.

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No description available.