Hay una gran variedad de transacciones de negocios típicamente llevadas a cabo por MNEs pertenecientes a un mismo grupo. Las transacciones intercompañías relacionadas abarcan todos los segmentos de la economía mundial, en los segmentos productivos, financieros, servicios, mediáticos, etc. Dado que la inversión internacional reviste una importancia fundamental para la economía mundial ha sido clara la necesidad de la implementación de un sistema de cooperación internacional que regule de manera equitativa las disputas impositivas para los participantes en la economía y se aseguren de que las contraprestaciones simulen condiciones independientes. El propósito de este reporte es el de aplicar una metodología para evaluar la naturaleza y establecer la contraprestación en cumplimiento con el principio de valor de Mercado que deberá obtener una empresa por ciertas transacciones controladas efectuadas.

As one of the oldest French firms, the Saint-Gobain Group has been widely well known for glass manufacturing before it started its distribution and packaging activities. Among its four different sectors, the Innovative Materials division comprises the flat glass industry and hence, Saint-Gobain Glass, one of its companies specialized in the manufacture of glass products. The project presented in this document aims to describe my internship experience in Saint-Gobain Glass as well as the development of the mission I was assigned: To collect and update all the market data by geographic region concerning the commercial refrigeration and home appliances segments. This last one approaches particularly the domestic refrigerators and ovens. Therefore, this document first gives a general overview of the group and the company Saint-Gobain Glass. Then, it gives an introduction to the problem that arose in the company and the succeeding need of performing this study in order to understand better the environment conditions and acquire a larger market share in those segments together with a literature review that encompasses the activities developed: market research and the selection of foreign markets. Once these concepts have been defined, the planning of the assignment and the sources of information used will be detailed. Like this, the document arrives to the conclusion of the project and consequently, the completion of my internship in SGG. Based on the results shown and on my point of view several recommendations are given regarding some next marketing actions as well as a selection of countries that according to the findings described provide better opportunities for SGG´s success in the appliances segments.

No description available.

No description available.

No description available.

No description available.

No description available.

The Mexican Embassy has an internship program for those ones who want to work and learn more about the political and commercial relations between Mexico and the United States. Inside the Embassy there is the Commerce and NAFTA Office, where the NAFTA Desk is located. / In the NAFTA Desk, I worked as a consultant giving information about Trade and Commerce under the NAFTA Trade. As I worked in this office, I could see some problems that this office have with their interns at the beginning. This problem was an introductory course where the interns get the knowledge to all the information and way of working of the office. / For this problem, I propose an introductory course for them, making easy their entrance and way of work at the NAFTA Desk. This introduction course is based on a PowerPoint presentation given by a person of the NAFTA Office, which has the knowledge of the Office. This is a two day period course, providing to the interns the tools that they need to start working and having the best experience at the Mexican Embassy in Washington, DC.

No description available.

This project gives an approach of what constitutes the culture and the reasons why international firms, by trying to conquer foreign markets, have to consider it for doing advertising. A literature review and an observation were made in this thesis and the goal is to find out if the culture really matters when doing advertising in a foreign country. This is taking into account Hofstede��s dimensions and other factors like traditions, values and language. In this particularly case observation was made by analysis of advertisements in Mexico and in Germany. At the end of the research it is find that Hofstede��s cultural dimensions can be also reflected in the commercials. Nevertheless, Individualism and Masculinity are the two mainly dimensions that were observed in the TV spots analyzed. Therefore, Hofstede��s dimensions can be very helpful as a basis when an International marketer wants to expand their products and reach markets in other countries..