Diss. Stockholm : Stockholms universitet, 2004.

<p>Networking is commonly used in many business clusters such as in San Diego, California. The strongcollaborative and networking culture spurs entrepreneurial activities and is crucial forentrepreneurial success in the region. Networking is a fascinating phenomenon much discussed inliterature. Sociologists have tried to map the patterns of networks and describe its existence andfunction in society. Relationship marketing theorists have taken to the discussion from a businessperspective and explained the relationships between the individuals in the business network. Thepurpose of this research is to analyze social networking and network organizations in San Diego inorder to investigate what entrepreneurs can gain from networking which can accelerate growth insmall businesses.</p><p>The empirical study consists of a qualitative case study in San Diego. Data has been collected throughsemi-structured interviews with entrepreneurs, business service providers, investor, networkorganizations representatives, consultants and well-experienced professionals with knowledge froma variety of organizations in different industries.</p><p>The theoretical study on networks, business networking, relationship marketing andentrepreneurship has led to the construction of the Entrepreneurial Relational Capital Model. Themodel is constructed on theories embraced in the thesis and is meant to work as a tool to evaluateentrepreneurs’ relational capital; or the entrepreneurs’ network of relationships and theirconstruction. The model has been used to analyze empirical data and the results show theimportance of evaluating business relationships for the entrepreneur to become more time efficientin networking, and to find the individual with the desired expertise. The research has shown thatentrepreneurs need to establish strong relationships to key individuals in the industry of their focus.The entrepreneurs’ social networking with key individuals accelerate the start-up process becausethe high level of trust in the relationship results in valuable referrals.</p>

Networking is commonly used in many business clusters such as in San Diego, California. The strongcollaborative and networking culture spurs entrepreneurial activities and is crucial forentrepreneurial success in the region. Networking is a fascinating phenomenon much discussed inliterature. Sociologists have tried to map the patterns of networks and describe its existence andfunction in society. Relationship marketing theorists have taken to the discussion from a businessperspective and explained the relationships between the individuals in the business network. Thepurpose of this research is to analyze social networking and network organizations in San Diego inorder to investigate what entrepreneurs can gain from networking which can accelerate growth insmall businesses. The empirical study consists of a qualitative case study in San Diego. Data has been collected throughsemi-structured interviews with entrepreneurs, business service providers, investor, networkorganizations representatives, consultants and well-experienced professionals with knowledge froma variety of organizations in different industries. The theoretical study on networks, business networking, relationship marketing andentrepreneurship has led to the construction of the Entrepreneurial Relational Capital Model. Themodel is constructed on theories embraced in the thesis and is meant to work as a tool to evaluateentrepreneurs’ relational capital; or the entrepreneurs’ network of relationships and theirconstruction. The model has been used to analyze empirical data and the results show theimportance of evaluating business relationships for the entrepreneur to become more time efficientin networking, and to find the individual with the desired expertise. The research has shown thatentrepreneurs need to establish strong relationships to key individuals in the industry of their focus.The entrepreneurs’ social networking with key individuals accelerate the start-up process becausethe high level of trust in the relationship results in valuable referrals.

Os temas capital social e comprometimento são relacionados, no contexto organizacional, com a criação de vantagens competitivas para as empresas, partindo-se do pressuposto que variáveis econômicas não são suficientes para o desenvolvimento social e para a construção de um ambiente sustentável. Além disso, no ambiente interno das organizações, o capital social é tratado como uma ferramenta que pode alavancar o desempenho empresarial, através das interações sociais e das relações existentes em nível individual, grupal e organizacional. Assim, a existência de capital social pode apresentar alguns benefícios para a organização, como a facilidade de disseminar o conhecimento, a existência de um ambiente de confiança e cooperação, com referências comuns e objetivos partilhados entre os membros da empresa. Cabe destacar também que o tema capital social, quando tratado no ambiente organizacional, pode ser vinculado a outros construtos como o comprometimento no trabalho, que se refere à identificação do indivíduo com a organização, caracterizada pela convicção e aceitação dos valores e objetivos da mesma, acompanhado pelo desejo de permanecer como um membro da empresa e por realizar esforços em benefício da organização. Assim, a manifestação do capital social através das relações de confiança, comunicação e normas compartilhadas gera redução nos custos de transação da empresa e este processo é alavancado pelo aumento do comprometimento organizacional. Neste sentido, este estudo tem como principal objetivo avaliar como o capital social e o comprometimento se manifestam e se relacionam no ambiente interno de organizações em redes, através da mensuração dos mesmos em indústrias vitivinícolas localizadas no Vale dos Vinhedos e associadas à APROVALE e à APROBELO. Para tanto, desenvolveu-se uma pesquisa descritiva, com caráter quantitativo, utilizando o método de pesquisa por survey e o questionário auto-administrado como técnica de coleta de dados. Já para a análise dos resultados, foram utilizadas algumas técnicas estatísticas como análise descritiva, análise fatorial, análise de correlação e análise de variância. Os principais resultados do estudo buscaram verificar quais variáveis influenciam a criação do capital social e comprometimento nas empresas pesquisadas, além de relacionar estes construtos, comparando suas manifestações de acordo com o perfil demográfico dos respondentes e as redes pesquisadas. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-30T16:56:49Z No. of bitstreams: 1 Dissertacao Denise Genari.pdf: 6940722 bytes, checksum: 67f9bf9976fa3c29bb6a52b9ab45a343 (MD5) / Made available in DSpace on 2014-05-30T16:56:49Z (GMT). No. of bitstreams: 1 Dissertacao Denise Genari.pdf: 6940722 bytes, checksum: 67f9bf9976fa3c29bb6a52b9ab45a343 (MD5) / Social capital and commitment issues are related within an organizational context, with the creation of competitive advantage for companies, based on the assumption that economic variables are not sufficient for social development and for the creation of a sustainable environment. Furthermore, in the internal environment of organizations, social capital is treated as a tool that can boost business performance through social interactions and existing relationships at an individual, group and organizational level. Thus, the existence of social capital may provide some benefits for the organization, for instance the ease of disseminating knowledge, the existence of an environment of trust and cooperation, with common references and goals shared among the members of the company. It is also worth noting that the social capital issue, when treated within the organizational environment, may be linked to other constructs such as work commitment, which refers to the identification of the individual with the organization, characterized by the belief and acceptance of its values and goals, accompanied by a desire to remain a member of the company and to make efforts to benefit the organization. Therefore, the manifestation of social capital through relationships of shared trust, communication and regulations leads to a reduction in the transaction costs of the company and this process is boosted by increasing the organizational commitment. Thus, the main goal of this study is to assess both how social capital and commitment are expressed and how they interact within the internal environment of network organizations, by measuring them in grape and wine growing companies located in the Vale dos Vinhedos and members of APROVALE and APROBELO. For this purpose, descriptive research was developed with quantitative nature, using a survey method and self-administered questionnaire as data collection techniques. Some statistical techniques were used for the analysis of the results, including descriptive analysis, factor analysis, correlation analysis and variance analysis. The main results of the study sought to determine which variables influence the creation of social capital and commitment in the companies surveyed, in addition to relating these constructs, comparing their manifestations in accordance with the demographic profile of respondents and the networks surveyed.

Os temas capital social e comprometimento são relacionados, no contexto organizacional, com a criação de vantagens competitivas para as empresas, partindo-se do pressuposto que variáveis econômicas não são suficientes para o desenvolvimento social e para a construção de um ambiente sustentável. Além disso, no ambiente interno das organizações, o capital social é tratado como uma ferramenta que pode alavancar o desempenho empresarial, através das interações sociais e das relações existentes em nível individual, grupal e organizacional. Assim, a existência de capital social pode apresentar alguns benefícios para a organização, como a facilidade de disseminar o conhecimento, a existência de um ambiente de confiança e cooperação, com referências comuns e objetivos partilhados entre os membros da empresa. Cabe destacar também que o tema capital social, quando tratado no ambiente organizacional, pode ser vinculado a outros construtos como o comprometimento no trabalho, que se refere à identificação do indivíduo com a organização, caracterizada pela convicção e aceitação dos valores e objetivos da mesma, acompanhado pelo desejo de permanecer como um membro da empresa e por realizar esforços em benefício da organização. Assim, a manifestação do capital social através das relações de confiança, comunicação e normas compartilhadas gera redução nos custos de transação da empresa e este processo é alavancado pelo aumento do comprometimento organizacional. Neste sentido, este estudo tem como principal objetivo avaliar como o capital social e o comprometimento se manifestam e se relacionam no ambiente interno de organizações em redes, através da mensuração dos mesmos em indústrias vitivinícolas localizadas no Vale dos Vinhedos e associadas à APROVALE e à APROBELO. Para tanto, desenvolveu-se uma pesquisa descritiva, com caráter quantitativo, utilizando o método de pesquisa por survey e o questionário auto-administrado como técnica de coleta de dados. Já para a análise dos resultados, foram utilizadas algumas técnicas estatísticas como análise descritiva, análise fatorial, análise de correlação e análise de variância. Os principais resultados do estudo buscaram verificar quais variáveis influenciam a criação do capital social e comprometimento nas empresas pesquisadas, além de relacionar estes construtos, comparando suas manifestações de acordo com o perfil demográfico dos respondentes e as redes pesquisadas. / Social capital and commitment issues are related within an organizational context, with the creation of competitive advantage for companies, based on the assumption that economic variables are not sufficient for social development and for the creation of a sustainable environment. Furthermore, in the internal environment of organizations, social capital is treated as a tool that can boost business performance through social interactions and existing relationships at an individual, group and organizational level. Thus, the existence of social capital may provide some benefits for the organization, for instance the ease of disseminating knowledge, the existence of an environment of trust and cooperation, with common references and goals shared among the members of the company. It is also worth noting that the social capital issue, when treated within the organizational environment, may be linked to other constructs such as work commitment, which refers to the identification of the individual with the organization, characterized by the belief and acceptance of its values and goals, accompanied by a desire to remain a member of the company and to make efforts to benefit the organization. Therefore, the manifestation of social capital through relationships of shared trust, communication and regulations leads to a reduction in the transaction costs of the company and this process is boosted by increasing the organizational commitment. Thus, the main goal of this study is to assess both how social capital and commitment are expressed and how they interact within the internal environment of network organizations, by measuring them in grape and wine growing companies located in the Vale dos Vinhedos and members of APROVALE and APROBELO. For this purpose, descriptive research was developed with quantitative nature, using a survey method and self-administered questionnaire as data collection techniques. Some statistical techniques were used for the analysis of the results, including descriptive analysis, factor analysis, correlation analysis and variance analysis. The main results of the study sought to determine which variables influence the creation of social capital and commitment in the companies surveyed, in addition to relating these constructs, comparing their manifestations in accordance with the demographic profile of respondents and the networks surveyed.

[pt] Este trabalho estuda, sob a perspectiva da gestão participativa, como a articulação na estrutura de rede pode facilitar o papel dos atores sociais para transformar as propostas da comunidade em ações concretas e integradas, seja com o poder público ou com a iniciativa privada. A análise utilizou a metodologia da pesquisa-ação aplicada à Rede Comunitária do Borel no sentido de observar o papel de articuladora e protagonista na transposição da proposta de desenvolver um plano de ação que atendesse melhor às necessidades da comunidade em relação ao sistema de coleta de lixo. Para isto, foi feita uma revisão da literatura sobre organizações em rede, gestão participativa e gestão integrada de resíduos sólidos. A metodologia empregada proporcionou um espaço de debate construtivo e troca de conhecimento entre a população, técnicos da Comlurb e esta pesquisadora. Os resultados foram positivos do ponto de vista participativo e também prático com a implantação do plano sugerido pela comunidade, mas compreendendo que a educação ambiental necessária para o sucesso completo da ação deve ser contínua e não acaba com a implantação do novo sistema de coleta. O estudo sugere que a organização comunitária em rede mostra-se como um facilitador da promoção de ações conjuntas, principalmente, quando há abertura do Estado para o desenvolvimento políticas públicas participativas. / [en] This work investigates the perspective of participatory management, as the hinge on the network structure can facilitate the role of social actors to turn the proposals into concrete community and integrated it with the public or the private sector. The analysis used the methodology of action-research applied to the Borel Community Network in order to observe the role of protagonist in articulating and implementing the proposal to develop an action plan that best met the needs of the community about the system of garbage collection. For this, a review was made of the literature on network organizations, participative management and integrated management of solid waste. The methodology provided a forum for constructive debate and exchange of knowledge among the population, technical Comlurb s employees and the researcher. The results were positive in terms of participatory and also with the practical implementation of the plan suggested by the community, but understanding that the environmental education mest continuous to achieve the success of the action and does not end just with the implementation of the new collection system. The study suggests that the community organization network shows up as a facilitator of the promotion of joint actions, especially when the State is opened to develop a participatory public policy.