U.S. politics, media, and citizens are highly polarized, stipulating that society is divided between Democrats and Republicans (Hameleers, 2019). The U.S. has seen an increased political polarization over the past 25 years (Heltzel & Laurin, 2020; Westfall, Van Boven, Chambers, & Judd, 2015). Technological development in the campaign environment has fueled this political polarization (Hong & Kim, 2016). In such a polarized technological society, partisan news media cover political issues and events from their ideological perspective (Arceneaux, Johnson, & Murphy, 2012), which may affect the polarized citizens.The Republican Party is conservative, while the Democratic Party is liberal (Westfall, Van Boven, Chambers, & Judd, 2015). Each party has issue agendas that they prioritize during the campaign. When political campaigns post a message on social media, they not only post just one issue but several related issues. These interlinked issues have a networked effect on the partisan news media and the polarized citizens (McCombs, Shaw, & Weaver, 2014). How political campaigns interlinked different issue agendas during campaigns in a polarized environment has not been investigated. This study intends to see the similarities and dissimilarities between the Democratic and Republican Party issue networks using a network agenda setting theory during the 2020 U.S. presidential campaign and how they build and set networked issue agendas in the partisan news media and the polarized public on Facebook. The study uses a hybrid content analysis and network analysis of issue agendas presented by the Biden and Trump campaigns, partisan media (CNN and Fox News), and the Democratic Party and the Republican Party supporters on Facebook. Facebook posts are collected using Facebook’s CrowdTangle Search option from January 1, 2021, to November 3, 2020. This study uses a hybrid content analysis method which engages with both human coders and computational means to analyze big data sets (Guo et al., 2016). The data analysis involves measuring core-periphery block model, clique analysis, network visualization, and Quadratic Assignment Procedures (QAP). A social networking analysis software, UCINET, is used for measuring core-periphery block model, clique analysis, and QAP correlations(Borgatti, Everett, & Johnson, 2018). The scholarship of political campaign communication needs to reconnect to the ideological positions of political campaigns, partisan news media, and party supporters. This holistic study is significant in terms of better understanding the mechanism of networked agenda-setting activities of presidential campaigns in a polarized environment on Facebook. Methodologically, this study offers new techniques for investigating networked issue agendas of campaigns, news media, and citizens. It uses core-periphery block model and clique analysis as indicators of network agenda building and network agenda-setting influences. Social media practitioners like campaign managers can consider the political polarization, fragmented nature of social media, and polarized audience during political campaigning.

This study shows that media and misinformation in media can have a direct impact on policymakers during the agenda setting stage of the policy process. Through a theoretical framework based on the network agenda setting model, discourse theory, WPR-approach and previous research regarding misinformation about transgender people, the case of two anti-trans legislation initiatives, one of which was an emergency measure, in North Dakota, USA, from 2023, are explored. Through qualitative, content analysis, WPR-analysis and discourse analysis, an examination of the impact of misinformation about transgender people on Fox News, from the 13th of december 2022 to the 23rd of january 2023, on policymakers in North Dakota is presented. The study found that there are considerable similarities between the discourse about transgender people on Fox News and the problem representation in the anti-trans legislation initiatives, in addition to substantial amounts of misinformation about transgender people on Fox News. These findings imply that policymakers can be affected by misinformation in news media, which in turn can affect democratic systems through the potential erosion of trust, political accountability and democratic rights.