Thesis (Ph.D. (Media Studies)) -- University of Limpopo, 2019 / For years traditional and digital media have played an essential role of disseminating news and information to keep their target audience always updated about what is happening nationally and internationally. News consumption has globally been experiencing enormous deviations due to advancements in technology. In this context, the study examined and analysed news consumption patterns among the rural youth living in Limpopo Province South Africa. The study employed a sequential mixed research method. A self-administered questionnaire and semi-structured personal interview were used to collect data from youth aged between 18-34 years. A sample of 320 youth participated in the study, with 300 in quantitative and 20 in qualitative methods of research used to gather data for the study. Youth participants were randomly selected using convenience non-probability sampling. The data collected through a questionnaire were analysed using the Statistical Programme for Social Sciences (SPSS) software, inferential and descriptive statistics, while qualitative data were thematically analysed and interpreted considering diverse themes, sub-themes and common statements. The study results revealed that most youth highly preferred to access and consume news through online media more than television and newspapers because digital media are cheap, easily accessible and affordable. The findings further indicated that most youth highly preferred to consume news through television channels such as ETV because it is a credible and reliable source of news. It is highlighted in the results that most youth preferred to consume entertainment news more than business, political and sport news because they find the former interesting and relaxing. Also, most youth did prefer to discuss entertainment news with family members and friends and that there are positive relationships between media credibility and news consumption which tend to influence family and friends’ news discussions. In a nutshell, the findings of this study further suggest a philosophical change in news consumption patterns among South African youth and the operation of media industries. However, the study recommends that most media houses need to broadcast and publish business and political news that are more relevant, accurate and objective for most youth to consume proficiently. Keywords: News media consumption, news discourse, youth, media credibility, new and traditional media.

This thesis explores the legitimacy of national libraries, by analysing the media's portrayal of the British Library during a major cyber attack by the Rhysida group in October 2023. Using diverse media sources, the research examines how media narratives reflect institutional pressures during prolonged disruption. The research employs a mixed-method approach, combining quantitative media coverage mapping with qualitative thematic analysis. The mapping categorises news articles based on content type, publication section, and perspectives represented. Thematic analysis identifies key themes such as the disruption of library services, cybersecurity concerns, and critiques of digital fragility. The findings reveal a complex interplay between the library's historical role as a national institution and its modern digital vulnerabilities. Additionally, the study discusses the broader implications of digital practices for the institutional identity of libraries, and the perceived responsibilities of national libraries in safeguarding cultural and intellectual heritage against cyber threats.