Diploma thesis Transformation of Visual Image of American Presidential Election in Magazines Time and Newsweek concentrates on visual depiction of topics related to the American presidential campaigns in newsweeklies between the years of 1992 and 2012. The first part of the thesis describes the development of modern political communication, political marketing and political campaigns. The following chapter is devoted to characterization of analyzed periodicals and to the current status of newsweeklies on the media market. The state of newsweeklies in the digital era is described by an example of the Newsweek magazine's current history and present. The American election system is briefly described in the end of the theroretical part of the thesis. A detailed research of visual materials dedicated to the American presidential campaigns in the Time and Newsweek magazines is carried out by the means of qualitative alalysis in the practical part of the thesis. The conclusion of the thesis evaluates the evolution of these materials between the years of 1992 and 2012 in the context of the development of the political communication and the current state of the media landscape.

Data obtained through content analysis of articles about or concerning President Reagan in Newsweek, Time and U.S. News & World Report during two time periods indicated that no relationship existed between time and variance of news coverage given to Reagan. Three content analysis measures were used: comparison of favorable and unfavorable statements, amount of coverage and number of quoted words. The study is composed of four chapters: Chapter I introduces the study, Chapter II presents the data, Chapter III evaluates the data and Chapter IV summarizes and makes recommendations.

No description available.

Cette thèse étudie la représentation de l’accueil et de la réinsertion des vétérans du Viêt-nam dans deux quotidiens américains de qualité, le New York Times et le Washington Post, de 1966 à 1978. La comparaison entre les deux journaux est complétée par les analyses de deux hebdomadaires, The Nation et Newsweek, et d’un bimensuel, la National Review, qui balayent toute la gamme des points de vue sur le sujet. Deux périodes peuvent être distinguées : de 1966 à 1970, la réintégration des anciens combattants semble être facile, selon les publications. De 1971 à 1978, la couverture médiatique s’intensifie dans un premier temps, du fait des difficultés de réinsertion que les Vietvets rencontrent et osent enfin exprimer avec force ; la presse paraît ensuite se désintéresser progressivement d’eux. L’évolution, dans les journaux, de la représentation des vétérans et de leur réinsertion reflète l’évolution de la société et de l’économie américaines. Si les deux quotidiens s’adressent, a priori, à des lectorats voisins, les réalités qu’ils choisissent de montrer, en les déformant suivant leur biais idéologique, divergent souvent. Il s’agit également de voir dans quelle mesure leurs représentations ont pu aider la réinsertion des anciens combattants ou, au contraire, la rendre plus délicate. / This thesis studies the reception and the reintegration in society of Vietnam war veterans as they are represented in two American dailies, The New York Times and The Washington Post. To this comparison between the two newspapers are added the analyses of two weeklies, The Nation and Newsweek, and a bimonthly, National Review, which provide a complete range of the various point of views on the subject. Two periods stand out: from 1966 to 1970, the reintegration of the former soldiers seemed to be easy, according to the newspapers. From 1971 to 1978, the coverage by the media first intensified owing to the difficulties of reintegration that the Vietvets faced and dared to voice loudly for the first time; the press then appeared to progressively lose interest in them. The evolution, in the newpapers, of the representation of the veterans and of their reintegration mirrored the evolution of American society and economy. If both dailies a priori addressed the same kind of readers, the reality that they chose to present and distort through their ideological bias often differed. The thesis also tries to show how their representations may have helped or hindered the reintegration of Vietvets in society.

Made available in DSpace on 2016-04-28T18:23:53Z (GMT). No. of bitstreams: 1 Joao Paulo Soares.pdf: 804694 bytes, checksum: 472e650649bcf6a6f561003846304b45 (MD5) Previous issue date: 2008-09-25 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / As part of the wider context of Project DIRECT: Em direção à linguagem do trabalho (PUC-SP/LAEL), this study aims at investigating grammatical elements that contribute to text cohesion and organization, both below (verbal and nominal group) and above clause (conjunction and pronominal reference), in the framework of Systemic-Functional Grammar (Halliday, 1994). It analyses the text structures (the logical metafunction) of two magazines: the North American Newsweek and the specifically directed to EFL (English as a Foreign Language) students, the Brazilian version of Speak up. The study makes use of the computational program Wordsmith Tools (Scott, 1999). Results show that the Speak up texts have a structure with more elements of what Bathia (1983) calls language simplification, characterized by lesser complexity in logical terms: more simple verb tenses, usually only represented as suffix in the process (simple past, present and future tenses); more nominal groups with premodifiers and postmodifiers with prepositional phrases; more coordinate conjunctions and first-person pronouns, whereas the Newsweek texts evidence greater linguistic elaboration in terms of textual complexity due to the frequent use of: complex verbal tenses, with auxiliaries (perfect and progressive tenses, future with going to and passive); lexically-dense nominal groups due to extensions resulting from information chaining through the construction of successive nominalizations and defining relatives clauses; besides reduced clauses, subordinate conjunctions and thirdperson pronouns / Como parte do contexto mais amplo do projeto DIRECT: Em direção à linguagem do trabalho (PUC-SP/LAEL), este estudo tem como objetivo investigar elementos gramaticais que contribuam para organização e coesão do texto, tanto abaixo (grupo verbal e nominal) quanto acima da oração (conjunção e referência pronominal), no arcabouço teórico da Gramática Sistêmico-Funcional (Halliday, 1994). Para tanto, analisa as estruturas dos textos (a metafunção lógica) de duas revistas: a norte-americana Newsweek e a versão brasileira da Speak up, esta especificamente voltada para estudantes de inglês como língua estrangeira (ILE). O estudo faz uso do programa computacional Wordsmith Tools (Scott, 1999). Os resultados mostram que os textos da Speak up contêm uma estrutura com maior número de elementos do que Bhatia (1983) denomina simplificação da linguagem, caracterizada por menor complexidade em termos lógicos: tempos verbais mais simples, em geral representados no processo como sufixo (passado, presente e futuro simples); mais grupos nominais com pré-modificadores e pós-modificadores com sintagmas preposicionados; mais conjunções coordenadas e pronomes de primeira pessoa, ao passo que os textos da Newsweek evidenciam maior elaboração lingüística em termos de complexidade textual, devido ao uso freqüente de: tempos verbais complexos, com auxiliar (perfectivo, progressivo, futuro com going to e passivo); grupos nominais densos lexicalmente como resultado de extensões decorrentes do encadeamento de informações, por meio da construção de sucessivas nominalizações e relativas definidoras; além de orações reduzidas, conjunções subordinadas e pronomes de terceira pessoa