The purpose of this essay is to study how the memory of the artist John Bauer is manifested by businesses and places around the city of Jönköping. This was done by observing how John Bauer’s memory is used in five different places as well as through dialogue with spokespersons from these five businesses to gather further information. The places examined in the study are the following: Länsmuseet's exhibition called "Follow John", John Bauer’s Park, John Bauer hotel, Bauergården and Trolska boat trips. The questions that the study intends to answer are how and why the memory of John Bauer is used around Jönköping. The companies' use of John Bauer has been analysed with the help of Karlsson’s typology of the use of history, but it was not enough to apply that theory alone. A site perspective on the use of history taken by Niels Kayser Nielsen was used to create further understanding. The result shows that there are both similarities and differences in the said actors’ use of the memory. All actors use the theme of forest and trolls to convey information about Bauer's artistic inspiration. The theme, on the other hand, is used more or less where Bauergården weaves it into the meals while the John Bauer–hotel only elevates it into the interior. There is also a focus on using the places where John Bauer took inspiration for his paintings, both in the forest and in the places he has lived. However, this also differs a lot between the actors as some build their entire business around the specific location and others do not.