Made available in DSpace on 2014-12-17T14:19:50Z (GMT). No. of bitstreams: 1 AlexandreHS.pdf: 499108 bytes, checksum: 136cf3be3a5da435135df46f81187d7f (MD5) Previous issue date: 2009-08-06 / This study aims to examine the contemporary viewer and also propose a review of the literature surrounding the spanish researcher J?sus Mart?n-Barbero. The proposed review, based on Mart?n-Barbero observations and the Latin American Cultural Studies analysis, observes the individual as part of the processes of communication and research on the concept of cultural mediation, the viewer as component/agent/object of the production of meaning. The study will perceive it as an element of inaccuracy/inadequacy and understand it as a subject of these reactive processes that contain complex and involve communication and culture, in contrast the impressions that resulted from a discussion between a television professional and a communication researcher and of these findings on the same viewer. The work also aims to point the viewer as a component of the possible mapping desired by Mart?n-Barbero to massive contemporary interpretation of the processes and its concept of night map / O presente estudo pretende analisar o espectador contempor?neo propondo para tanto uma revis?o bibliogr?fica em torno da literatura do pesquisador espanhol J?sus Mart?n- Barbero. A revis?o proposta, calcada nas reflex?es de Mart?n-Barbero e dos Estudos Culturais Latino-Americanos, sobre o sujeito diante dos processos de comunica??o e no conceito do pesquisador sobre media??o cultural, entende o espectador como componente/agente/objeto dos processos de produ??o de sentido. O estudo procurar? perceb?-lo como elemento de imprecis?o/imperfei??o e compreend?-lo como sujeito reativo destes mesmos processos complexos que o encerram e envolvem comunica??o e cultura, em contraponto as impress?es que resultaram de uma discuss?o entre um profissional de TV e um pesquisador e das conclus?es destes sobre este mesmo espectador. O trabalho pretende ainda apontar o espectador enquanto componente poss?vel da cartografia pretendida por Mart?n-Barbero ? interpreta??o dos processos massivos contempor?neos e do seu conceito de Mapa Noturno