The aim of this diploma thesis is suggestion of communication strategy for the Children's Centre by FTN (non-profit organization). The first part is dedicated to the theoretical definition and explanation of terms from the perspective of non-profit organizations. After a theoretical introduction followed by a practical part of the thesis, which consists of online research and the specific proposed activities for the non-profit organization with regard of the obtained results. Analyzes marketing mix, the current situation and possibilities for its solution.

This diploma thesis assess the analysis of range of services provided by the non-profit organizations in the areas along the borders of South Bohemian region. This assessment is to be based on gaining information on current condition of non-profit sector in the given region as well as the possibility of cross-border cooperation with foreign subjects of similar kind. The practical part of this diploma thesis is dealing with research of the range of activities being engaged by the non-profit organizations in the area. Non-profit organizations which had been asked have shown the interest in cooperation with both domestic and foreign non-profit organizations. Based on the output of the research a report concerning the condition of the non-profit sector has been made, as well as recommendation on further activities of the non-profit organizations.

This thesis is focused on communication of non-profit organizations. The first theoretical part of thesis defines the non-profit sector, characterizes types of the non-profit organizations and basic legal framework. Part of the theme outlined fundraising. Chapter two deals with marketing termes and marketing of the nonprofit sector. The next chapter contains the research on organization-Scout Association Scouts CR. The last chapter is focused on the organization. The organization is presented, including the mission and fundamental principles and current status is described in the situational analysis. It also contains a description and evaluation of communication tools of the organization. The aim of this diploma thesis to show that marketing and its tools are an essential part of the activities of NGOs.

In direct marketing, understanding the response behavior of consumers to marketing initiatives is a pre-requisite for marketers before implementing targeting strategies to reach potential as well as existing consumers in the future. Consumer response can either be in terms of the incidence or timing of purchases, category/ brand choice of purchases made as well as the volume or purchase amounts in each category. Direct marketers seek to explore how past consumer response behavior as well as their targeting actions affects current response patterns. However, considerable heterogeneity is also prevalent in consumer responses and the possible sources of this heterogeneity need to be investigated. With the knowledge of consumer response and the corresponding heterogeneity, direct marketers can devise targeting strategies to attract potential new consumers as well as retain existing consumers. In the first essay of my dissertation (Chapter 2), I model the response behavior of donors in non-profit charity fund-raising in terms of their timing and volume of donations. I show that past donations (both the incidence and volume) and solicitation for alternative causes by non-profits matter in donor responses and the heterogeneity in donation behavior can be explained in terms of individual and community level donor characteristics. I also provide a heuristic approach to target new donors by using a classification scheme for donors in terms of the frequency and amount of donations and then characterize each donor portfolio with corresponding donor characteristics. In the second essay (Chapter 3), I propose a more structural approach in the targeting of customers by direct marketers in the context of customized retail couponing. First I model customer purchase in a retail setting where brand choice decisions in a product category depend on pricing, in-store promotions, coupon targeting as well as the face values of those coupons. Then using a utility function specification for the retailer which implements a trade-off between net revenue (revenue – coupon face value) and information gain, I propose a Bayesian decision theoretic approach to determine optimal customized coupon face values. The optimization algorithm is sequential where past as well as future customer responses affect targeted coupon face values and the direct marketer tries to determine the trade-off through natural experimentation. / text

The diploma thesis deals with project activities in the social sphere. The aim was to find out the specifics of project activities in the social sphere. There was one research question in relation to the objective of the research determined: What are the common features and what is the difference between project activities in social services in the South Bohemian Region? The thesis is divided into two parts. The theoretical part is focused on project management, non-profit sphere and especially on social services. The practical part of the thesis was done by qualitative approach. Data of drawing subsidies in social services in 2007 to 2013 in South Bohemian region program of support A were first evaluated in order to achieve the objective of the work. Semi-structured interviews with communication partners from non-profit organizations were done after. They were workers who are taking care of project activities in their work. Criteria for the selection of communication partners were anomalies in the allocated subsidies for social services from the support program A for the organizations in which the communication partners were employed at the time of the interviews. The interview was also conducted with a grant specialist from the South Bohemian Region. The research found that in Support Program A was supported most of these social services: nursing service, professional social counseling and homes for the elderly. On the other side, the following social services were the least supported: therapeutic communities, interpreting services, support for independent housing. Furthermore, the average subsidy from project activities to one social service, the minimum subsidy and the maximum subsidy were determined. Interviews with communication partners showed that everyone is working on projects in a team and have rich experiences. The diploma thesis identified several specifics, such as budget, financial uncertainty, variability of social services, insufficient allocation of funds, financial dependency of organizations on projects, and that projects are for the basic needs of services, such as salaries of employees. This diploma thesis may be an incentive for further research in this area, or a source of information for organizations providing social services and their staff involved in project activities and drawing subsidies.

The focus of this study is the accounting of private non-profit organizations. Accounting is understood as a situated practice under specific conditions prevailing in different types of private non-profits. First, a pilot study of the financial reports of 39 Swedish non-profit organizations was undertaken. It identified similarities and differences between their reporting and the norms used in commercial accounting. Three case studies of private non-profits of different kinds and sizes were then undertaken. The purpose was both to describe how non-profits report their activities and their financial position to external interest groups and attempt to explain what lies behind their accounting practices. A combination of an institutional perspective and a resource dependence perspective has been used. The study contributes to our knowledge of practices in non-profit organization accounting and suggests some explanations of their accounting practices. The following research question was explored: When does institutional isoformism and when does resource dependence determine the accounting practices in these private non-profits? The main findings are the following: the purpose of the annual reports of these private non-profits is to show how they have used their resources. Their income statements are more like reports of financial flows. It has been difficult to measure the efficiency of their activities and for that reason they report more about doing the “right” things. A verbal story is needed to give a fair account of their performance. In trying to explain the accounting practices of these organizations four things were highlighted: ·          They imitated conventional accounting norms when the issues had no direct influence on future resources. ·          They diverged from conventional accounting norms and showed their distinctive character in that they created ways of presenting information according to what was needed by their interested parties, when the issues could influence future flow of resources. This is true even after the accounting regulations were established in 2001. However, when they were forced to follow conventional accounting norms, coercive isomorphic pressure meant that they had less freedom. ·          When the organizations used other channels than their annual reports to communicate with their supporters, the accounting practices did not influence future resources. Then they applied conventional accounting norms for business organizations. ·          When the organizations used their annual reports in planning for future obligations and in internal follow up, the accounting practices were also influenced by internal considerations. As they diverged from commercial accounting their differences form commercial organizations were highlighted and their need to communicate in a somewhat different way was seen. Key words: Private non-profit organizations, accounting, accounting theory, accounting norms, accounting practices, institutional theory, isomorfism, resources, resource dependence theory.

This diploma thesis is focused on employee benefits. At the beginning of the work there is shortly described history and importance of employee benefits. After that the work continues with motivation, rewarding and basic concepts of labour relations. There is also described difference between profit and non-profit sector. At the end of theoretical part of the work are described employee benefits and ways of dividing in detail. Emphasised is mainly tax advantages for employees and employers. In practical part of the work are evaluated results of own survey. The survey deals with employee benefits and its importance for them as well as with comparison of profit and not-profit sector in terms of employee benefits and how much are they provided. The survey confirms hypothesis, that in no-profit sector are provided less benefits than in profit sector and that the most important part of rewarding are considered wages by employees.

This thesis concentrates on communication of NGOs. Firstly it defines non-profit sector, his financing, then it describes marketing of these organizations. In practical part the thesis deals with the attitude of people to NGOs and their way of communication and analyses communication of individual non-profit organization.

This thesis deals with the analysis of financing of endowment funds as one of the legal forms of non-governmental organizations. Specifically, it is focused on those that specialize in the human rights. The author specifies the environment and conditions under which the endowment funds work in general. The second chapter is focused on the characteristics of the group of the funds supporting human rights and evaluates their professionalism. The third chapter is devoted to the analysis of the selected types of their revenues and economic indicators. It also shows the example of four endowment funds and the various attitudes to their financing. Part of this chapter also indicates some of the current problems and challenges of this specific group of endowment funds.

The Master thesis deals with the issue of evaluating the effectiveness of nonprofit organizations in culture. The aim of this work is to introduce commonly used methods of financial analysis in the non-profit organization and commonly used methods of measuring effectiveness in the nonprofit sector. The main goal of this work is to present an analysis of social return on investment and its subsequent application to the Children's Studies Ponec and other related activities non profit organization Tanec Praha o.s. for children.