Customer relationship is the theme across all segments. Its importance consists especially in building long-term relationships with customers. This master‘s thesis deals with customer relationship management using information system. The aim of the thesis is to analyse current CRM level in chosen company and to give the improvement proposals.

This Master's thesis deals with entrepreneurial prospectus of Invia.cz, Ltd company. The aim of the thesis is to propose a motion of the customer loyalty programme for the clients of the travel agency. The objective of my thesis is to create a simple and attractive loyalty programme, which will contribute to the creation of long-term relationship between the company and its clients as well as to gaining and obtaining customers in the competitive environment.

This thesis deals with business plan of a trading company. Aim of this business plan is a proposal of expansion and structural change of commercial section of the company. I have created project of simple and working split of sales and technical department of the company. This plan is supposed to improve the productivity of labour, increase staff motivation and company sales.

This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested.

This diploma thesis deals with the processing and utilization of the business plan. In addition to the teoretical knowledge of topic issue, here are the practical application of the specific example. It is the foundation of the modern restaurant in the heart of the city of Brno. The resulting business plan will be parsed and analyzed in all economic aspects, with emphasis on competition and the needs of potential customers.

This work is about developing and creation of a business plan that will serve not only as a thesis, but also as an effort to implement this plan into practice to open a real store in Breclav. This is the exclusive shop of handmade goods, focusing primarily on the patchwork technique. Another range of products will be a decorative but also practical, fulfill the principle of handmade goods.

This diploma thesis deals with the strategy that leads to the development of company providing services. Proposed changes and their most leading action to eliminate the weaknesses and use opportunity, as revealed by the analysis of external and internal factors affecting business activity. These changes in the future should lead to further business growth, manifested in the profits.

The diploma thesis has been based on the present state of the SUCCESS company based in Brno, 138 Banskobystrická Street. The study examines and evaluates the external and internal weaknesses of the company. The main objective of the thesis is proposing changes suitable for the company development which are able to conduce to gaining the competitive advantage and thus the revenue growth, the increase in new customers, and a greater market share will be achieved.

The main objective of this thesis is to research newly established division in company INTERLOG s.r.o., which focuses on comprehensive sale of vehicles and the company attaches big importance to it. Thesis is focused on the development of this division and simultaneously to modify existing marketing strategy in order to establish the right direction. Using the tools of marketing and marketing management elements will be proposed revised marketing strategy and presentation of products and services outwardly.

The master‘s thesis „Communication plan proposal for a selected company“ is focused through the theoretical knowledge and the information contained in the analytical part of the work on a proposal for a possible form of communication plan of the observed company, which could be realized in practice.