Esta tesis tiene como objetivo diseñar un Sistema de Gestión de Calidad que funcione de acuerdo a los requisitos de la norma ISO 9001:2008 para dar soporte a la empresa Consorcio Textil Vianny SAC en su desarrollo por la mejora continua y su exitosa implementación, en búsqueda de la satisfacción de nuestros clientes. En una primera etapa del desarrollo de la tesis se realizó un diagnóstico de la situación actual de la empresa Consorcio Textil Vianny SAC que incluye el chequeo del cumplimiento de los requisitos de la norma por la organización, un análisis de los defectos más comunes y sus consecuencias económicas debido a penalidades y devoluciones, una encuesta de satisfacción de los clientes en cuanto a la calidad de nuestros productos y atención que ofrecemos. Luego del análisis general de la empresa se realizó el desarrollo de la documentación según los requisitos de la norma ISO 9001:2008 que incluye el Manual de la Calidad, Procedimientos, Instructivos, Planes, Fichas e Indicadores con el propósito de facilitar a la empresa en su futura certificación. Incluimos además en la tesis un enfoque al direccionamiento Estratégico que es la principal base para la mejora continua, debido a que es el lineamiento que debe seguir la empresa Consorcio Textil Vianny SAC para el logro de sus objetivos en base a su política de calidad, planes, valores, misión y visión. This thesis aims to design a Quality Management System which operates in accordance with the requirements of ISO 9001: 2008 to support the company Consorcio Textil Vianny SAC in its development by continuous improvement and its successful implementation, search the satisfaction of our customers. In a first stage of development of the thesis a diagnosis of the current situation of the company Consorcio Textil Vianny SAC including checking compliance with the requirements of the standard by the organization, an analysis of the most common defects and their consequences are made due to economic hardships and returns, a survey of customer satisfaction in terms of product quality and care we provide. After the general analysis of the company's development of documentation it was performed according to the requirements of ISO 9001: 2008 including the Quality Manual, procedures, instructions, plans, Sheets and indicators in order to facilitate the company in future certification. We also include in the thesis an approach to strategic direction which is the main basis for continuous improvement, because it is the guideline to be followed by the company Consorcio Textil Vianny SAC to achieve its objectives on the basis of its quality policy, plans, values, mission and vision.

Studies on prostitution have typically focused on the experiences, problems, and histories of prostitutes, rather than examining men who seek to purchase sex. Race has also been overlooked as a central factor in shaping the sex industry and the motivations of men who seek to purchase sex. This study utilizes online reviews of prostitutes to examine the way men who purchase sex discuss Asian prostitutes in comparison to White prostitutes. This paper traces the history of colonialism and ideas of the exotic Orient to modern stereotypes of Asian women. These stereotypes are then used to frame a quantitative and qualitative analysis of online reviews of prostitutes and compare the ways in which Asian prostitutes and white prostitutes are discussed. Further, the reviews are used to examine more broadly what services, traits, and behaviors are considered desirable by men who use prostitutes. The study finds that there are significant quantitative and qualitative differences in how men discuss Asian and White prostitutes within their reviews, and that these differences appear to be shaped by racially fetishizing stereotypes of Asian women. Prostitution also appears to reinforce male dominance and patriarchy in the form of masculine control and the feminine servicing of male sexual and emotional needs.

M.Comm. (Information Technology Management) / The advancement of technology in mobile devices, places South African banking institutions in unique positions to leverage these advancements into innovative, value-added services. Mobile banking is one such innovation that has afforded banking clients the ability to - amongst other services - view bank statements, pay bills, and transfer money. Despite a growing trend towards mobile banking service offerings by South African banks, privacy and security issues are still considered a concern. This dissertation conceptualises the influence of demographic factors on perceptions of mobile banking. Privacy Calculus Model (PCM) has been used as a theoretical lens to explain the cognitive process involved when a potential mobile banking subscriber is presented with mobile banking technology solutions. PCM is extended by abstracting the risk/benefit trade-off psyche held by SA bank clients, and there is an attempt to explain, using PCM, the bank clients’ cognitive process and willingness to subscribe to mobile banking services. A quantitative research method has been used for this purpose. Purposeful sampling that targeted South African bank account holders was applied. Empirical results show that potential South African mobile banking subscribers are not homogenously influenced in the same manner. Instead - for example - people in different age groups are subject to different influences than a grouping defined by highest education level. Thus, in order for South Africa’s four big banks to attract and retain mobile banking subscribers, they should realise that different groups of people are influenced by subscription to mobile banking in different ways.

I ett försök att förhindra framtida bankkriser och göra banker stabilare mot svängningar i ekonomin upprättade Baselkommittén 1993 ett regelverk som kom att benämnas Basel-1. Bankerna skulle bli stabilare genom att stärka kapitaltäckningsreglerna. Dessa regler lyckades inte uppnå sitt syfte och regelverket ansågs otillräckligt. Nya regler utformades och Baselkommittén arbetade fram ett åtstramat regelverk, Basel-2. Den finansiella krisen 2008 visade dock att även Basel-2 regelverket var otillräckligt. Med anledning av detta så har nu Baselkommittén arbetat fram, nya, mer åtstramade regler med högre kapitalkrav för banker som kommer att införas med start 2013 och som kallas Basel-3. För att få en förståelse för hur Basel-3 kan komma att påverka bankerna och några av dess intressenter har två problemformuleringar tagits fram. Hur tror bankkontorschefer att banker kommer att påverkas av det nya regelverket Basel-3? Hur tror bankkontorschefer att deras kunder kommer att påverkas av det nya regelverket Basel-3? Studien har avgränsat sig till banker på Gotland och intervjuer är gjorda med kontorschefer på Handelsbanken, Nordea och Swedbank. Detta för att få svar på hur de tror att regelverket kan komma att påverka bankerna och deras kunder. Vi har använt oss av noggrant utvalda frågor och skapat ett frågeformulär som besvarats av respondenterna. I teoridelen presenteras intressentmodellen för att få en ökad förståelse för vilka intressenter som kan beröras av en organisations förändringar. Den intressent vi tittar närmare på är framförallt bankens kunder. Teori om Baselregelverken baseras i huvudsak på rapporter och artiklar från Sveriges Riksbank, Finansinspektionen och Basels respektive hemsidor. Undersökningen visar att regelverket Basel-3 kommer påverka bankerna och deras kunder på flera sätt. De högre kapitalkraven samt de nya likviditetsreglerna innebär att bankerna måste skaffa mer kvalitativt kapital för att kunna stå emot negativa förändringar i ekonomin. Detta kräver att bankerna måste förändra sina risksystem vilket leder till höga kostnader. Respondenterna tror att dessa kostnader framförallt kommer att läggas på kunderna genom högre räntor. De tror även att regelverket Basel- 3 kommer att påverka de mindre bra kunderna genom att det blir svårare för dessa att få lån. / To prevent the emergence of bank crises and to help banks resist turbulent economy, the Basel Committee created a regulation framework. This framework was introduced in 1993 and was called Basel-1. During the years this framework has been changed to suite new situations. The latest change was done after the financial crises in 2008 and is going to be implemented in 2013. This, latest edition is called Basel-3 and includes among other things a strong capital requirement. Before the implementation of Basel-3 many questions has come to light. To answer some of these, two problem formulations have been created in this thesis. How do the bank office managers think that they will be affected by the new regulations of Basel-3? How do the bank office managers think that their customers will be affected by the new regulations of Basel-3? To seek the answers to these questions, three bank directors have answered quite many questions in interviews and by e-mail. These answers have been formed and put together to get an idea of what they think will happen when the new regulations of Basel-3 will be implemented. When analyzing these answers the authors have found out that both the banks and their customers probably and already have been affected by these new regulations in quite many ways.

The diploma work deals with analysis of marketing aktivities in the firm Hennlich Industrietechnik, s.r.o. targeting the communication with the customer, competition and inside the firm interior too. In the particular chapters there are solved the applications of the communication mix instruments, different approach of the managers to the marketing management in the separate branche offices, the efficiency of marketing activities and their influence on the firm turnover and profit. The work compares the economic results of the separate branch offices and looks for the continuity with the results of marketing aktivities. Further the work points out to the negatives and mistakes of the marketing and tries to find the way to the marketing efficiendy increase.

This thesis deals with the acquisition of new customers from among the young generation. In the theoretical part thesis deals with the purchase of consumer behavior, the methods used in the practical part and especially the coffee market. Firstly, the work focuses on coffee and coffee market in general then the emphasis is put mainly on the coffee market in the Czech Republic. In the practical part comes introduction of the particular company, the subsequent analysis of market data and consumer. Consumer analysis is performed using both qualitative and quantitative marketing research. The aim is to detect potential and addressing problems of the brand.

As barreiras geográficas já não são impeditivo para a competitividade, e as organizações enfrentam uma competição cada vez mais desafiadora. As propostas de soluções tradicionais, como as iniciativas de melhoria contínua de qualidade de seus produtos e de melhoria de processos, já não são suficientes para enfrentar os novos desafios. A pesquisa de satisfação de clientes tem se apresentado como uma ferramenta importante na área de marketing, visando dar subsídios para que as organizações possam reavaliar continuamente seus produtos, suas estratégias e sua atuação de mercado, não deixando de monitorar a reação dos concorrentes. Este trabalho busca uma reflexão sobre o impacto direto no índice de satisfação dos clientes no âmbito nacional, quando estes têm seu automóvel, recém-adquirido, envolvido com problemas de defeito de fabricação, sendo necessário o uso das garantias oferecidas pelo fabricante ou, em casos mais extremos, a realização de recall ou campanhas de oficina, para sanar tais defeitos. Adotou-se a metodologia de pesquisa documental como instrumento para o desenvolvimento desta pesquisa, utilizando-se os documentos existentes na empresa analisada. Após estudo detalhado das verbalizações (relato das informações feitas pelos clientes pesquisados), reclamações, relatórios, material de apoio e resultados, conclui-se que existe relação direta entre os indicadores no período verificado, sendo que o resultado de um indicador afeta diretamente o outro. Tendo em vista o aumento da concorrência e a não alteração na metodologia ao longo dos últimos anos, foi proposto nova sistemática para para cálculo do indicador de satisfação. / The geographic barriers are not impeditive for competitiveness anymore, and the companies face competitions more and more challenging. The proposals of traditional solutions, as the initiatives of continuous quality improvement on products besides procedure improvement are not enough to face the new challenges anymore. The customer satisfaction survey is presented as a very important tool in marketing, providing subsidies in order to permit a continuous reevaluation of the products, the strategies and the performance of a company in the market, also monitoring the competitors reaction. This article aims a reflection about the direct impact on the indexes of customers satisfaction, in national scope, when they have their just-acquired automobile involved in manufacturing defects issues, being necessary the use of the guarantees offered by the manufacturer and, in extreme cases, recall or factory campaigns to eliminate such defects. The methodology of documental research was adopted as an instrument for the development of this research, using the existent documents of the analyzed company. After a detailed study of the verbalizations (information given by researched customers), such as claims, reports, support material and results, it has been concluded that there is a direct relation in the indexes of the verified period since the result of one indicator affects the other directly. Thus, in sight of the competition increase and the non-modification in the methodology along last years, it was proposed a new systematic to calculate the satisfaction indicator.

This diploma thesis deals with the analysis, design, implementation and testing of an information system for a small farmer. The aim of this system is to administer customers, an income and outcome, orders, to manage notes, and possibility to track the occurrence pests of crops. The thesis describes options for the development of information systems, detailed specifications requirements and the design of system. Further is described the implementation, especially then the way to get information about pests and then testing the application. The information system is realized in the language C# as a desktop application using the framework .NET and the design pattern MVVM.

This graduation thesis focuses in development of business activities of company ARTOSS realitní kancelář, s.r.o. Thesis is developed in four main parts. The first part describes the given problematics and defines main and minor objectives. The second part is focused in theoretical resources, especially methods and procedures, main concepts and business activity tools. After theoretical base there is the third part of thesis, which analyzes current state of society and it's environment. The last part represents own suggestions of the company's business activity development.

The diploma thesis focuses on brand development of a chosen company in Olomouc, a sweet and coffee shop called Zmrzlinárium Café Centro, that specializes in fabrication and sale of ice cream. On theoretical bases this thesis analyses outside and inside environment of the coffee shop and evaluates its current situation. Analysing competitors, customers, suppliers and suplements, there is defined the brand positioning on the market of coffee shops and sweet shops in Olomouc and surrounding area. Analysing brand identity there are detected competitive and risk areas in the field of further development of the brand, which are then incorporated into proposals of solving the brand concept in order to support its competitiveness in future.