The discussion of the dissertation converses on the potential development practices of companies; especially in relation with customers, products and processes. It summarizes the current known relevant theoretical approaches of this concern such as: CRM, value analysis, functional analysis and performance measurement. The dissertation describes the methodology used to obtain the central information for potential development of customers. It presents the measurement methodologies for potential development practices. It also assesses the impact of products' standardization to potential development. It studies an example of product lines' functional analysis from a customer perspective. The selected research strategy is quantitative survey. The instructions to determine quantifiable indicators for potential development of customers and products are the contribution of this dissertation. It also contributes with a description of the historical context and the current interaction of the potential development of customers, products and processes. This work opens the discussion on the possibility of using potential development indexes as an alternative or complement to the standard economic indicators; especially for strategic business decisions or product portfolio strategy.

The aim of this thesis is to determine the best training organizations, which are providing services in education with a focus on the automotive industry method and suggest improvements of the services provided, using the selected methods. In assessing the competitive situation in the education market, the thesis deals with the evaluation of offers training and education company focusing on the needs of clients in the automotive industry and evaluating the satisfaction of the companies working in the automotive industry with offer, quality and availability of educational services. Further, the thesis deals with suggestions for possible improvements provided training services to the automotive industry.

The competitive electricity market faces low margins while the energy transition entails volatile electricity prices and major risks in the market. Along with these problems, there are challenges in optimizing energy portfolios, as they are based on maximized return and minimized risks. Portfolio managers handle electricity contracts for customers with the aim of offering competitive electricity contracts and at the same time achieving profit. This study therefore aims to investigate how electricity trading companies can optimize the energy portfolio for corporate customers in the Swedish electricity market. In addition, it is analyzed how these companies can adapt portfolio optimization to the challenges of the electricity market and what kind of digital systems are needed to support portfolio optimization. Previous studies in the subject have mainly focused on a quantitative approach. In this study on the other hand, a qualitative method is used. This in order to use interviews, models and theories to investigate how electricity trading companies can optimize the portfolio for their corporate customers. The study is divided into an empirical part that includes interviews with 12 electricity trading companies, as well as a theoretical part. The theoretical part deals with theories for risk management, including portfolio optimization, price hedging with electricity derivatives and the Risk Management Payoff model. In addition, the Customer Relationship Management (CRM) model is included, with the aim of strengthening relationships. The theoretical framework has been used to analyze the empirical data of the study and has resulted in conclusions that answer the research questions. The results show that in order to achieve energy portfolio optimization, futures contract is the derivative that provides the lowest risk and can be used as the optimal hedging tool. For larger corporate customers, however, forward contract is a more suitable hedging tool. This is because larger customers prefer to secure monthly contracts, rather than daily settled contracts with futures. To support portfolio management with electricity contracts, there is a need for support systems. Electricity trading companies are in need of a common system for both financial and physical trading to enable easier management. In addition, security functions in systems as well as more informative and customer-friendly systems are of interest. Portfolio optimization is customer centric, thus a strong relationship between portfolio manager and customer, with good trust and reputation, is important. Finally, adaptation in portfolio management with diversification and automation with AI, can be a way to achieve competitiveness in the electricity market also in the future.

This thesis is focusing on design of business model for IT company acting in the domain of development and sales of information systems and related services. In the newly emerging business model there is an emphasis on differentiation from competition and to offer such conditions so the uncertainty of customer can be lowered, when the customer feels danger of obtaining inappropriate solution or unsatisfactory cooperation with a supplier. This business model aims to ensure obtaining of new customers.

The object of the master´s thesis is a business plan for internet portal KAMZASPORTEM.CZ, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.

This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.

The diploma thesis deals with the analysis of complaints from drinking water customers, particullary about water quality. Within the theoretical part, it presents both the view of the customer of the drinking water and the view of the operator of the water supply system. It also presents possible ways to use drinking water customers complaints as indicators of water system service quality. Further, the thesis focuses on the satisfaction of customers and their trust in the operators of water supply systems. An analysis of complaints of drinking water users on the quality of water that has been received by the operator during the last five years has been performed as part of the case study in the practical part of the thesis. The cases are interpreted in context of the conditions at the given site of the water supply network.

Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.

This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.

This master´s thesis analyses and values state-of-the-art of debts control in company Becker Acroma spol. s r.o. Includes projects and provisions which call into financial standing valuation of the company´s customers system which will be improves to debts control and which call into better customers solvent morale.