The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment.

My diplomation these is about the coulture of company, about a influence this one on the effectivity of work and the way of the expansion. The force of my diplomation these is in exact specification of firm culture and their elements. It consists of analysis, strategy and procedures, which is needed to make an suggestions leading to expansion of the company and to profess growth of their employers.

This thesis deals with a detailed analysis of the systems of quality management in a particular company according to EN ISO 9001:2000. The aim of this work is to analyse the system deeply and then focus on how the system could become more effective. In this case the topic was the system of measurement of the customers´satisfaction. In the theoretical part there is the overall view of quality from the historical point of view up to the present. For better understanding of the problem the principles of ISO standards, maintenance of the systems and improvement instruments are mentioned. In the practical part there is the analysis of the particular system of quality management and the process of application of improvement procedures.

The diploma thesis focuses on creating the business plan that will used for formation firm, that produces pellets used as fuel. There are theoretical and practical part, which is an analysis of market as terms of customers and suppliers, so terms of competition and there is also a financial plan.

For my thesis I have chosen the analysis of the current state of the company called „Stavební doprava a mechanizace, Praha a. s.” in the area of the economic growth and human resources and its impacts for the customers. The theoretical part of the thesis is focused on the latest knowledge in this issue, present trends and the explanation of the basic perception. In the practical part of the thesis there is shown the evaluation of the current state of the company and are included suggestions for maintaining the long-term development of the company.

This master´s thesis contains an explanation of basic terms and principals used in an issues of information systems. Part of this thesis are analyses of a current state of an information system in a selected company and evaluation of its effectiveness. A set of improvement propositions of the current state was created based on those analyses with both balance and effectiveness of an IS taken into account.

The object of the master´s thesis is a business plan for internet portal Sportuj.cz, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.

The main objective of this thesis is to design a marketing strategy for the agency Motiv P Inc. The theoretical part of the thesis defines the basic concepts of marketing. The analytical part focuses on a comprehensive analysis of the current situation of the company. Based on this analysis, a marketing strategy will be developed that will include suggestions and recommendations for improvement, which will contribute to reaching more potential clients, brand building and consequently obtaining a stronger market position.

This master´s thesis contains an explanation of basic terms and principals used in an issue of information systems. Part of this master´s thesis is analyses of a current state of an information system in a selected company and evaluation of its effectiveness. A set of improvement propositions of the current state was created based on those analyses with both balance and effectiveness of an IS taken into account.

The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.