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Submitted in fulfilment of the requirements for the Degree of Master’s in Graphic Design, Durban University of Technology, Durban, South Africa, 2015. / The primary objective of this study was to find out how practising graphic designers maintain creativity in a digital environment. The study also investigated three factors that may positively influence their creativity. First, whether practising creative experimentation outside commercial constraints positively impacts a designer's ability to produce creative design. Second, how drawing assists original design. Third, whether enriching sensory stimulation helps graphic designers maintain creativity. An action research method was used. The project reviewed current literature and gathered empirical data through qualitative interviews and a workshop. In addition, a practical component was developed that consisted of drawings made from observation, drawings as concept experiments and examples of a commercial design and illustration. Results proved that creativity is a multifaceted phenomenon, and it plays a pivotal role in contemporary graphic design. The three factors, practising creative experimentation, drawing, and sensory enrichment, proved to be beneficial to the creative abilities of graphic designers. The study concluded by acknowledging the challenges of the digital era within the field, and the importance for practising graphic designers to maintain creativity.

Photography today is based more in editing and manipulation than in the physical capturing of the photo. The pervasiveness of photo editing is only going to increase; however, whether an edited photo remains true to the original photo, let alone the original scene, is left for the photographer to determine. Photographers attempt to create the "perfect" image and are willing to sacrifice the original photo in the process. The finished product becomes in many cases an entirely different photo from the original, to the extent that it is more a product of the editing software than the actual camera. My project takes the form of a photo-editing manual, viewable in both physical and digital format, and an exhibition of the final images. None of the images are so extreme that it is immediately clear that they have been manipulated; however, as they are all images of Scripps College, people who are familiar with the campus will be able to recognize that something is off. I see these images as products of editing software more than products of a camera. I have exaggerated commonly used editing techniques to draw attention to their excessive use in photography today. In the manual, the manipulation and changes suggested become gradually more extreme, so that if the reader does not a first question the instructions, he or she will be sure to by the end.

This body of work represents a celebration and pursuit of realizing an alternative language, one capable of expressing internal conflict through process and response to external typographic form and content.

I imagined a world where designing is projecting and where the entire design field is called projection. My research into what it means to be a projector culminates in a participatory creative project that embodies concepts of projection taken from a range of disparate subjects.