Sammanfattning Studiens syfte är att undersöka Nyheter24s kampanj om näthat för att förstå hur den är uppbyggd och vad den har för innehåll. På vilket sätt Nyheter24s kampanj är uppbyggd handlar om vilken typ av journalistiska texter som ingår i kampanjen och vilken typ av redaktionellt textformat som dominerat. Vilket innehåll de väljer att publicera i sin kampanj handlar om vilka frames som används i kampanjen och hur näthat framställs av Nyheter24. Syftet ligger till grund för uppsatsens två frågeställningar: 1) Hur är No Hate-kampanjen uppbyggd? och 2) På vilket sätt skriver Nyheter24 om näthat inom ramen för No Hate-kampanjen? Frågeställningarna kommer besvaras med en kombination av två metoder. En kvantitativ innehållsanalys och en kvalitativ textanalys. Kombinationen bidrar till att både ge en överblick av materialet som utgör kampanjen samt skapa djupare förståelse för texternas innehåll. Undersökningen görs inom ramen för Agenda setting theory och dess andra nivån. Studiens resultat visar att Nyheter24 främst lyfter skribentens personliga åsikter om näthat och känslomässiga effekter av näthat. Det syns i forma av känsloladdade ord, personliga berättelser och exempel på människor som blivit utsatta för näthat. Det kombineras med objektiv information i form av statistik och fakta, den typen av innehåll fungerar främst som ett komplement till det övrigt subjektiva innehållet i kampanjen. / The aim of this study is to examine Nyheter24 campaign about internethate to understand its compostion and to identify its different components. To successfully identify the campaigns compostion it is necessary to see what different type of journalistic texts are featured in the campaign and which ones are overrepresented. To see in which way Nyheter24 writes about internehate ten texts will be studied thoroughly to see which frames reoccur in these texts. Furthermore the essay will identify which frames regarding internehate reoccur in the campaign. With the help of the aim of the study, two research questions have emerged: 1) How is the No Hate campaign structured? 2) In what way does Nyheter24 write about internethate in their No Hate campaign? The research questions will be answered by a combination of two different methods. A quantitative content analysis and a qualitative textanalysis. The combination of these two methods will be usefull to answer the research questions since they will give an overlook of the campaign material and then a deeper understanding of the texts content. The result will be studied with help of the agenda setting theory and its second level. The result of the study show that Nyheter24 has primarily chosen to focus on the authour’s personal opinion regarding internethate and the emotional impact internehate has. This is showed by the usage of words connected to feelings and by personal stories surrounding internethate. This is combined with statistics and facts and this type of information is mainly used as a complement to the other two categories

The object of this study was to get a wider picture of the articles published in the Swedish online newspaper Nyheter24. The newspaper is the biggest newspaper only coming out online in Sweden today and basically the idea was to get an overview of their content. The study was based upon two research questions: “What does Nyheter24 write about?” and “What type of journalism does Nyheter24 make?” My research method was a quantitative content analysis and the study contains 550 articles in total, gathered during two weeks time from the website. The results show that Nyheter24 writes about various topics but they tend to produce news stories with an odd or sensational angle. More than half of the articles studied in the news section were rewrites from other news media and less than 20 % of the articles in the same section had quotes from interviews done by the newspaper themselves. In the sports section, just one of all the articles published in the section during the two weeks contained a quote from an interview Nyheter24 had done. The study does also show that investigative journalism is rare at Nyheter24. But it was even more uncommon, zero articles in the news section, for the journalists to do reports of places or news events by going outside the newsroom. What played a bigger part in the news from Nyheter24 was social media. Especially the sports section and the entertainment section published stories where social media was the origin of the story. Generally the results show what several other researchers have found out about online journalism. There is a big recycling of news and the journalists tend to be stuck behind a computer, screening websites and doing rewrites to publish a lot of material quickly. Doing interviews to the stories seemed to have a lower priority.