Univerzita Karlova v Praze Filozofická fakulta Katedra psychologie Diplomová práce Bc. Pavlína Šprachtová Vliv objektivních faktorů na rozhodování a nákupní chování spotřebitelů The influence of objective factors in decision making and consumer behavior V Praze 31. 11. 2015 Vedoucí práce: Doc. PhDr. Milan Rymeš, CSc. Abstract Based on professional literature research will be compile, description and definition of objective factors (e.g. demographics, social groups, culture etc.), which influenced consumers decision making and buying. Separate chapter will be focused on impact of social groups, too. Available research with topic of motivation and other aspects influencing consumer's behavior will be analyzed and compared. The empirical part will be targeted on objective factors which affect consumers decision making in situation of buying a car. Special space will be devoted impact of social groups. The aim of that diploma thesis is to find out significance and impact of objective factors in consumer decision making and description and definition of social norm, which affect product or service given current lifestyle. Keywords consumer behavior, buying decision making, objective factors, advertisement

Mens Rea is a figure of Criminal Law which is very difficult to determine, especially if it is intended to appreciate the intention that a person has while commiting a crime, as well as the difference between intent and guilt is not clear in many cases.For that reason, the author of this article explains different theories that aim to determine when intent exists. Some of these theories are centered in objective factors (normative), which come from the law; and other theories are centered in internal, subjective factors (psychological). Then, the author presents the problems that affect each of the mentioned theories and explains what should be taken into account to elaborate a more efficient theory of Mens Rea. / El dolo es una figura de difícil determinación en el Derecho Penal, en especial si se pretende valorar la intención que tiene una persona al momento de cometer un delito, así como la diferencia entre el dolo y la culpa no es clara en muchos casos.Por ese motivo, el autor del presente artículo explica distintas teorías que pretenden establecer cuándo existe dolo; algunas centradas en factores objetivos, provenientes de la norma (normativas); y otras orientadas a factores internos, subjetivos (psicológicas). Luego, plantea los problemas que afectan a cada una de las teorías planteadas y explica lo que se debería tomar en cuenta para elaboraruna teoría del dolo más eficiente.