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資訊財定價策略之分析 - 以線上音樂為例 / Pricing Strategy of Information Goods - Taking On-line Music as an Example游秋華, Yu,Chiu Hua Unknown Date (has links)
本文以三階段賽局,在消費者偏好異質、只有下游廠商 (即線上音樂服務提供廠商) 擁有消費者偏好資訊、上游 (即傳統唱片音樂製作廠商)只
能透過猜測之下,分析資訊財上游內容製造、實體提供廠商、及下游平台銷售廠商之間的互動關係。
在上游廠商猜測需求的值對其利潤的影響方面:其猜測值若小於實體唱片的願付價格,表示廠商對消費者願付
價格的猜測較低,此時提高猜測的值能使利潤增加;反之,當猜測需求的值大於實體唱片的願付價格,此時提高猜測的值會使利潤下降。
並且發現,上游廠商若能提升實體唱片的價值,即能提高其利潤。
在下游提供的平台水準方面,不論上游廠商是否提供資訊財、下游廠商是否選擇商品組合或個別出售,下游廠商的最適平台投入水準皆相同。
在上游廠商決定不提供實體資訊財,只藉由授權下游廠商以獲利下,下游廠商在商品組合的內容夠多時,商品組合能為其帶來較個別銷售高的
利潤。因在此情況下,只有商品組合的最適定價考慮了消費者偏好,使廠商利潤得以較個別銷售下提升。
在上游廠商提供實體資訊財下,下游廠商在上游對實體資訊財的定價高於消費者對此資訊財實體收藏價值的評價,且商品組合內容夠多時,
採商品組合能為其帶來較個別銷售高的利潤。
最後,本論文認為線上音樂的興起除了受消費者收聽習慣改變及網路普及的影響外,更重要的是由原本傳統唱片業者組成的市場環境有利於
線上音樂的發展,並認為因應線上音樂的崛起,傳統實體唱片廠商並非走入夕陽,仍可透過其身為資訊財內容提供者、握有曲目版權的優勢
,和下游廠商透過授權契約議定有利於自身的契約,或是更進一步,推動產業進行上、下游的整併。
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線上音樂與補償金機制之研究 / A Study on the Levy System of Music Distribution in Digital Era陳慧鄉, Chen, Hui-Hsiang Unknown Date (has links)
網際網路的發達產生許多新的商業模式,線上音樂的興起即是一例,面對紛擾不斷的線上音樂交換,各國因應態度不一,如何兼顧科技發展及保護著作人權益儼然已成重要議題。著作權補償金制度精神在於補償著作權人在利用人合理使用下做遭受經濟上的損失,目前尚無國家對線上音樂交換業者收取補償金,本研究即欲探討補償金之徵收是否能有助於解決線上音樂之爭議、我國著作權法五十條之一修正案是否具可行空間,及線上音樂交換爭議各關係人在補償金制度中能扮演的角色為何。
本研究以次級資料分析之方式,針對補償金、強制授權、概括授權等制度進行探討,並深度訪談施行補償金制度之各關係人意見,研究結果發現補償金制度應用於線上音樂交換確有其空間,亦可有效彌補著作權人之損失,且有助於線上音樂交換業者與著作權人進行理性之談判。線上音樂交換業者亦可提供其科技能力,協助補償金制度施行,仲介團體雖已有徵收及分配權利金之經驗,但在補償金制度施行前仍應做好妥善之準備,俾使補償金制度有效運作。 / There have been great legal debates over the legitimacy of digital music distribution channels such as peer-to-peer file exchange system. Music industries insist that any unauthorized replication of music is illegal, whereas service providers thinks that technology is neutral and should not bear any responsibilities about the contents transferred through the platform it provides. Courts around the world have different opinions on the issue, and no viable solution has been found as yet.
Levy systems for copyright has been around for several decades, which recognizes the difficulty of authors (or owners) of copyright to enforce it. Levies will be collected for a host of different sources include blank media, recording devices and so on, which means sale of digital devices such and digital music players/recorders, maybe even the Internet access service or personal computers are subjects to levy collection. Government agencies in Europe, Japan and Canada has long been dealing with such issues and have their levy systems well established, which seems to be a viable solution for the digital music debates.
The history of levy system and the implementation in different countries were surveyed in this thesis, and in-depth interviews were conducted to examined the opinions of different parties (regarding the dispute over digital music distribution) by. It is found that a well-designed levy system could ease the tension between music and technology industry, therefore facilitate talks between them in search for a solution based on mutual interests. Another interesting finding is that the attitude toward peer-to-peer service provider is quite different between music industry and musicians. Distinction must be made between music industry and individual musicians if one intend to study the resolution of disputes in digital music distribution.
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我國數位家庭發展策略探討丁維揚, Ting, Wei-Yang Unknown Date (has links)
從目前數位家庭產業的相關研究與發展中,本研究以廠商業者與消費者的角度探討對數位家庭的看法,整理各先進國家在數位家庭產業的發展,以及各個大廠的數位家庭發展策略。
本研究認為目前數位家庭產業以數位內容業者,數位服務加值廠商,網路與電信業者,以及資通訊與消費性電子產品廠商為核心,仍處於一起始階段,無明顯主導廠商;此外,光纖到府之高普及率、高度整合與互連性的數位設備、豐富且有價值的數位內容以及從消費者為出發點容易使用的數位家庭應用是為數位家庭產業成功關鍵因素。
另一方面,因應數位家庭的趨勢潮流,台灣除了參考美日韓等國的數位家庭相關政策與法令外,在產業策略面,必須利用台灣既有的優勢,除了為國內高科技電子產業找出下一階段的出路,更要積極累積異業整合的經驗,並以全球華人為目標,發展數位內容與服務。 / Involving in recent industry researches of digital home, the study has elaborated the development strategies of digital home industry in some advanced countries and manufacturers. The study tried to clear the digital home’s situation either from manufacturers’ or consumers’ opinions.
Digital content providers, value-added service providers, ISP, and 3C manufacturers are seen as core roles in the development of digital home industry. However, who is the leader is not yet clear. In addition, the study showed that the popularization of FTTH, digital equipments with high integration, colorful digital contents, and all kinds of related digital applications should be designed from consumers’ concern are the key success factors in the digital home industry.
Under the development trend of digital home industry, besides referencing related country strategies of America, Japan, and Korea, Taiwan government should take advantage of company’s superiorities well to help high-tech electronics companies find out their ways in the future. Furthermore, manufacturers in Taiwan should actively accumulate across-industry integrated experiences, and focus market on the Chinese people to develop all kinds of digital contents and service.
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