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This research proposed a new model for online interpersonal trust based on eight properties of new online social networks. Two elements were found to have significant contributions. These were the ability for users to create an online personal profile where their real identity is disclosed, and the ability to create connections to other online users. The user's innate propensity to trust was also validated as a moderating force on online trust. These results have significant implications for further academic research and online practitioners.Online trust has long been understood as one of the biggest barriers to e-commerce and online business. Various online trust models have been developed and a common theme is the lack of an interpersonal trust component that exists in many real world trust models. Interpersonal trust has been excluded because the internet was considered an impersonal medium. This research argues that the internet has changed to become more personal, and that interpersonal trust is now possible online.The aim of this research was to assist businesses and web designers in understanding drivers of online trust on the new social web. From an academic perspective the aim was to challenge existing online trust knowledge to include interpersonal trust. An online survey was snowball sampled to South African users of Facebook. The survey tested the contribution of eight properties of new online social networks to online trust. The data was analysed using structural equation modelling and the model was found to have a good fit to the data. Further work however is required on the measurement instrument and sampling. / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / unrestricted

Individuals utilise social networking sites (SNSs) such as Facebook, MySpace and Twitter to communicate and stay in touch with romantic partners and to maintain relationships. SNSs also play a role in connecting individuals to each other – it enables users to gain a better understanding of the self and to develop meaningful relationships with others. It is used to share personal experiences and is frequently used as a means of social support. Making use of social media can therefore also play a role in coping with relationship dissolution, both at the time of the dissolution and during the post-dissolution stages of the romantic relationship. Lazarus’ Stress and Coping Theory, as well as aspects of Social Interactionist Theory, were utilised as a theoretical framework to conceptualise coping strategies and online behaviour. The aim of the study was to create a detailed description of the role of social media in coping with relationship dissolution. The study was a qualitative, phenomenological study and participants were obtained using purposive and snowball sampling. Unstructured, in-depth interviews were used to collect the data. Thematic analysis was used to analyse the data. Based on the findings of the researcher, social media can be both advantageous and disadvantageous in coping with relationships dissolution. Moreover, using social media in order to cope during and after relationship dissolution indicated adaptive coping in the short-term, and maladaptive coping in the long-term. This study has therefore generated an understanding of the role of social media in coping with relationship dissolution.

Social networking sites are a recent phenomenon and have experienced tremendous growth in popularity especially among young people. Social networking sites are changing the way individuals communicate with each other and the world. Social networking sites (SNS) provide users with a unique computer-mediated environment where individuals are able to disclose their thoughts, feelings, and experiences within their own social network. The present study aims to explore the experiences of young adults regarding Facebook. A transcendental phenomenological approach was used to elicit the essence of the experiences of the participants. Theoretical sampling ensured relevant participants were selected through haphazard sampling procedures. Data was collected through the use of biographical questionnaires and individual, semi-structured interviews. The data was processed according to the four phenomenological principles epoche, phenomenological reduction, imaginative variation and synthesis using Tesch’s eight steps. Lincoln and Guba’s model was used to assess the trustworthiness of the data obtained. The participants described their experiences of Facebook by highlighting how they use Facebook as a communication tool which assists them in their relationship maintenance with others. Participants use self-presentation on Facebook to manage how they are perceived. The participants experience Facebook as having many privacy risks. They indicated that Facebook has addictive qualities and facilitates cyber stalking behaviour.

According to Jensen (2000:215), though we talk of the growing digital divide between rich and poor countries, Africa has shown encouraging signs that it is rapidly adopting the Internet and making innovative use of the technology. Nevertheless, the continent is still well behind other developing regions of the world in taking advantage of the information and communication revolution. The main reasons for this are the limited and expensive telecommunication infrastructure, small markets, and lack of skills and awareness. At the end of 1996, just 11 of Africa’s 54 countries had local Internet access, but by February 2000 all of the continent’s countries had access in the capital cities (Jensen 2000:215). Excluding South Africa, the number of computers permanently connected to the Internet in Africa exceeded 10,000 early in 1999 (Jensen 2000:215). By January 2000, the total had increased to about 25,000, which means Africa, with an estimated population of 780 million people, has about as many Internet-connected computers (hosts) as Latvia, which only has a population of 2.5 million (Jensen 2000:215). Measuring the actual number of Internet users is difficult, but figures for the number of dial-up accounts supplied by Internet service providers (ISPs) show that Africa has more than 500,000 subscribers (Jensen 2000:215). Each computer with an Internet or e-mail connection supports an average of three users, a recent study by the UN Economic Commission for Africa (ECA) has found (Jensen 2000:215). This puts current estimates of the number of African Internet users at somewhere around 1.5 million. Most are in South Africa with approximately 1 million (Jensen 2000:215). Apart from the widespread use of Internet for business and entertainment purposes, social networking sites are becoming widely popular in South Africa. Although there has been little academic research on social networking sites in South Africa, there have been a few articles on websites, newspapers, and magazines that have touched on this phenomenon. Social networking sites, particularly Facebook, have become very popular among the adult internet user population, as both business and private applications. BMW South Africa, for example, has a Facebook page where video posts of recent car models and photos of cars are placed. The Facebook page also has a link to the company’s website (www.bmw.co.za) on the profile which takes a user straight to the commercial website. FM Tech (www.fmtech.co.za) is technology industry news and opinion website edited by Duncan McLeod, associate editor at the Financial Mail, South Africa’s top-selling and best-read weekly business, technology and current affairs magazine. McLeod’s article, What SA Internet users searched for in 2008, revealed that “Facebook”, “Cape Town” and “games” are the terms that South African Internet users searched for most often in 2008. Farber (2008) suggests that this is according to the results of US Web search giant Google’s annual “Zeitgeist” survey of the top searches worldwide. Farber also includes the year’s list of fastest-rising search terms which showed an enormous interest in international social networking sites. 1.2 Articles from popular media The following four popular articles describe the nature of social networking sites and its influence on South African users. Article 1: Cathryn Reece (2007) wrote an article entitled Facebook fever grips SA. “Cape Town - South Africans have embraced the internet social networking revolution, with over 50 000 new users signing on to the local Facebook network. The Facebook "South Africa" network currently has over 87 000 members - up from 35 000 in May. When a user registers on the site, they are given a blank profile page which they can update with their personal information and are encouraged to join a network. Members can then search the site for their friends and link up to each other, re-creating their social circle on the internet.

The use of Information Communication Technologies (ICTs) can support sustainable development within societies. ICTs have been supported by governments, private companies, non-governmental organisations, academic institutions and individuals. However, technological changes have made most ICT initiatives haphazard due to poor planning. There is no systematic plan on how to deploy services, infrastructure and devices especially in rural areas. For instance, in some cases, computers have been donated to communities in rural areas yet they are not being used, and ICT services have been deployed without the supporting ICT infrastructure. One of the solutions to addressing these ICT challenges is through the use of roadmaps to guide ICT solution implementation. This thesis proposes an ICT roadmap methodological framework to improve ICT roadmap development for rural ICT solutions. A composite methodological approach was employed in this research. This involves the use of qualitative research techniques such as participant observation, design exercises, workshops, focus groups and individual interviews supported by ethnographic studies. The Siyakhula Living Lab in the Eastern Cape Province of South Africa was used as the case study. Studies were conducted to identify the current state of ICTs in rural areas, the future of ICTs and overview of roadmap developments. Rural users in South Africa, ICT experts in Europe and Africa, government officials and academic institutions were engaged to understand the current ICT planning, developments and needs. The author found that there are variations in individual ICT services required by rural users but, most ICT services in need fall mainly in the areas of health, education, entrepreneurship, agriculture and employment creation for rural people. These services require ICT devices and infrastructure which include computer peripherals, mobile phones, radios, televisions and wireless infrastructure, mobile infrastructure, satellites and broadcasting infrastructure respectively. It was found that the common future ICT projections expected in rural areas include: growth of mobile usage, social networking, increase internet services and localization of services. The roadmap framework is built based on the current state of ICTs, trends in ICTs, future technological projections and the plans currently been initiated in African continent. The ICT roadmap methodological focuses on how roadmaps could accommodate infrastructure, services and ICT devices to reach rural people. This should help rural users to be able to access public services within their respective communities using available ICT devices. ICT stakeholders could use the designed framework to improve the ICT roadmap development process for rural ICT users in Africa.

The study seeks to find a baseline of Twitter usage of traditional media. Findings suggest that traditional media are using Twitter (a non-traditional medium) in a traditional way. The study explores why a tool like Twitter needs to be approached by journalists in ways to which they may not be accustomed. The study additionally finds that newsrooms are underutilizing Twitter's potential for audience interactivity and have not established guidelines for journalists in the use of Twitter for work purposes. Conclusions include the need for more understanding of Twitter on the part of managers, a usage of Twitter that fits the medium, rather than traditional journalism models and more study in the future so that the journalism business can stay ahead of the curve when new communication technologies are introduced.

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The purpose of this research was to investigate educator participation in edchats. The research questions addressed were the following: 1. What does an edchat network look like in terms of followership and edchat interactions? 2. What are the different modes of participation in an edchat? 3. What is the ethos of an edchat? 4. How are edchats organized by educators and edchats organized by companies similar to and different from each other? To address these questions, tweet data from 10 edchats was collected and analyzed using a mixed methods approach. Across edchats, social network structures were consistent with the Tight Crowd network structure often found in Twitter learning communities, and members frequently interacted with each other, with several having ties extending beyond a single edchat. Twitter users participated in edchats as moderators and participants through several different modes by tweeting, retweeting, and sharing links and media. Although most participants only tweeted once, a smaller group of participants was especially active. Edchat questions received multiple responses, providing the community with diverse answers to review and if desired, discuss further. Across edchats, communities displayed an ethos of professionality, support, and fun without signs of the hostility known to plague Twitter. Although edchats shared a similar discussion structure and spirit of support and positivity, edchats organized by teachers tended to focus on classroom practice in greater detail than company-organized edchats. Distinguishing a teacher-organized edchat from a company-organized edchat was often complicated due to the presence of companies in teacher-organized spaces as well as an individual’s ability to profit from their social media influence through self-promotion or as a product ambassador. Edchats could provide an additional means of supporting educators by facilitating connection with a community of peers who can provide just-in-time support; however, their quality varies and much depends on the participant, highlighting the need for additional research to develop best practices for structuring and participating in edchats, especially to combat the risk of stealth advertising in these spaces.