The purpose of this study is: (1) to examine her use of Burke’s concept of identification; (2) to explicate the strategies she employs in order to reach her desired ends; (3) to apply Burke’s dramatic Pentad (Act, Scene, Agent, Agency and Purpose) to selected speeches of Bella Abzug; (4) to examine whether or not her strategies change depending on the topic of her address and the socio-psychological stratification of her audiences; (5) to ascertain that given a certain situation, what kind of strategies will she likely employ; (6) to determine that given certain strategies, what kind of situation does it appear she believed she faced; and (7) to evaluate the general effectiveness of her rhetorical style during this period.

This thesis investigates the discourse patterns of Donald Trump, Marco Rubio, and Jeb Bush during the Republican primary campaign from August 2015 through January 2016. The goal of this study is to identify differences among the candidates’ discourse patterns, particularly those distinct to the discourse style of Donald Trump, on the basis of a newly compiled corpus from their respective debates and speeches. This corpus analysis reveals differences in terms of readability and lexical choice that distinguish the speech style of Donald Trump from Jeb Bush and Marco Rubio and identifies metaphors utilized by Donald Trump. Drawing heavily from the research of Charles Fillmore and George Lakoff, this study also illustrates the importance of metaphors and frames within political discourse, and the corpus analysis of Republican candidates during the 2016 election provides clear evidence that candidates use frames and metaphors to create a unique profile. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2016. / FAU Electronic Theses and Dissertations Collection

University of Macau / Faculty of Social Sciences and Humanities / Department of English

No description available.

Using the Aristotelian concept of artistic proof, this thesis analyzes nine televised speeches presented by President Reagan from February 1981 through April 1983. Reagan skillfully utilizes only two modes of rhetorical proof--ethos and pathos. However, his lack of logical proof has not lessened his effectiveness. This study reveals several reasons for Reagan's rhetorical effectiveness and success. For example, Reagan's strong ethical image and personality comfort his audience and encourage their trust. His weaknesses in logical argument are overlooked by his audience because of his high personal appeal. Furthermore, Reagan's use of pathos appeals makes Americans feel good about themselves and their country, helping him to maintain his popularity. Finally, Reagan's skillful use of the television medium has increased his effectiveness.

The thesis tests the hypothesis that certain aspects of linguistic variation in Attic prose are related to the type of oral performance, private or public, which the author envisaged for his text. This hypothesis rests on the assumption that authors more or less consciously optimized their texts for their intended communicative situation. A crucial feature of texts optimized for public delivery was clarity, which figures as an essential component of the 'virtue of speech' in the Greek rhetorical thought. In private situations the audience itself could alter the pace of reading or recitation. Clarifications could be sought, and pauses and repetitions would be possible. The case was different with public situations, where the text itself coincided with its performance and it was entirely up to the speaker to determine the way in which the audience would access it. Especially in political and judicial contexts, where important decisions were to be made, public speakers could not afford being unclear. In order to test whether public texts were clearer than private texts, 'clarity' must be defined in a linguistically thorough way. Modern psycholinguistics studies human language comprehension, and experimental research has revealed language-independent mechanisms which can be confidently applied to dead languages. In the thesis, clarity is measured by the number of syntactic, semantic, and referential reanalyses which linguistics structures induce in a given amount of text. This methodology is tested on a corpus of Attic speeches, which includes both texts that were devised exclusively for written circulation and private delivery, and texts that were at least conceived for public delivery, although we do not know to what extent they correspond to the versions which were actually delivered. The difference between the average score of 'public texts' and that of 'private texts' is statistically significant and supports the hypothesis that 'public texts' were generally clearer than 'private texts' for audiences of native speakers.

Scholarly analysis of rhetorical speeches over the last century has been concentrated on the “traditional” ways of approaching this kind of texts, without paying much attention to their theatrical nature. The old critical analysis paid attention primarily (if not exclusively) to textual issues such as the recognition of grammatical points and the use of such texts as sources of information about historical and legal issues. The interest of scholars focuses, recently, on the study of rhetorical speeches as performances. Although some critical approaches of Demosthenes’ On the Crown appeared over the last few years, there is no systematic argument about the theatrical features of this masterpiece. By reading On the Crown, I emphasize the connection between law and theater and I suggest that rhetoric has its own “performativity”. The speech is a judicial performance: the speaker is like an actor, the court rostrum is like a theatrical scene and the audience that will vote for Demosthenes consists of the same people who take part in a theatrical performance, praising or booing the actors. The comic and tragic language and imagery, the use of emotional appeals (pathos) that is associated with the construction of characters (ēthopoiia), and finally, delivery (hypocrisis) are important theatrical devices, which Demosthenes uses in the speech. This report has a twofold structure: first, it offers a brief theoretical survey of the above-mentioned theatrical devices. Second, it provides a text-based analysis of the theatrical features of On the Crown, discussing how Demosthenes by using theatrical techniques in his speech succeeds in persuading the audience of the Crown trial and gaining an overwhelming victory over Aeschines. / text

This thesis will add to the debate on the nature of popular politics at Rome from the time of the Gracchi to Sulla. It examines contemporary evidence in order to reconstruct the terms in which political discourse was conducted. The period marks a time of political dynamism in the Republic, prior the fateful precedents set by Sulla, and falls before the period dominated the Ciceronian corpus. The first aim of the thesis will be to evaluate and utilize the fragmentary evidence of contemporary oratory in order to consider the terms in which politicians described themselves and their opponents. This will allow for a critique of the model of Roman politics derived from Cicero's works which has been often ascribed to the period. Rather than substantiating the traditional picture of politics, conducted in terms of the opposition between popularis and optimas, it reveals that this period is characterized by competition to appropriate the same rhetorical concepts and identification with the traditional role of the Senate in the res publica. The second aim is to contribute to the question of the role of ideology in Roman politics by further demonstrating the existence of a versatile and varied vocabulary capable of articulating a discourse between different ideological standpoints.

This thesis aims to contribute to the study of the role of the civic past in the public discourse of fourth-century Athens. It does so by close examination of the surviving public speeches of Demosthenes and Aeschines, arguing that presentation of the city’s history in front of mass audiences held singular persuasive potential for public speakers, allowing them to furnish with a more meaningful ethical context both the discussion of issues addressed in the Assembly and the arguments advanced in public trials. Deploying the past convincingly in such settings redounded to speakers’ personal credibility and authority, and Demosthenes and Aeschines – who offer rare examples of paired opposing speeches from the same trials – are selected as ‘case-study’ orators in order to illustrate: i) the importance of the invoking of Athenian historical models, both distant and recent, to Demosthenes’ self-fashioning as a politician; and ii) the extent to which orators made the very question of how to cite the past in public a stake in their wider struggle for political pre-eminence, seeking to be recognized as the ‘true’ and authoritative mediator of this material. These interests are reflected in the organization of the thesis. After an Introduction which discusses key preliminaries, Chapter One argues for Demosthenes’ early recognition of the potential of historical illustration for wider self-presentation, honed over the course of his Assembly career (Chapter Two) to become essential to his self-casting as Athens’s leading statesman. Chapter Three compares Demosthenic and Aeschinean approaches to citing the past in court, in two prosecutions from the mid-340s, and Chapters Four and Five – focusing on the high-profile Embassy and Crown trials – move to argue the importance of each politician’s contestation of the other’s versions of history to their battle over the reputations arising from their careers to date. The Conclusion summarizes, and reflects on some methodological aspects with a view to further work.

The study begins with an overview of the 1948 political situation, followed by the evaluation of Truman's use of ethical appeal using criteria developed by Thonssen, Baird, and Braden. Each of their three constituents of ethical appeal--character, sagacity, and good will--is applied to four speeches. Results of the analysis establish that Truman utilized a strong ethical appeal during the campaign. Conclusions are that his use of ethical appeal probably had a significant effect on the voters of America. Regardless of the quality of his use of pathos or logos, a less capable use of ethical appeal would probably have had a fatal effect on his campaign.