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Hortaliças são identificadas como veículos de patógenos, especialmente Escherichia coli e Salmonella sp. e surtos recentes revelam crescente número de casos associados a seu consumo. A sanitização pode evitar contaminações, mas não atinge patógenos internalizados na planta e, além disso, pode não ter efeito ao longo da vida útil do produto. Amostrar superfícies pode ampliar a amostragem, especialmente para patógenos humanos de comportamento errático. Após sanitização, perda de qualidade sensorial e uso de produtos químicos podem ser fatores de rejeição de produto por parte do consumidor de orgânicos. Foram objetivos: 1 - Quantificar a microbiota presente sobre folhas de alface antes da colheita, 2 - Rastrear possíveis pontos de contaminação nas propriedades rurais, 3 - Avaliar o efeito da sanitização de alface em sua qualidade microbiológica e sensorial, 4 - Verificar o impacto do preço, conveniência e presença de selo de certificação orgânica sobre a intenção de compra de alface. Para coleta de microrganismos de folhas, mãos, caixas, bancadas e utensílios que entram em contato com a produção, em 10 propriedades rurais, esponjas de celulose embebidas em água peptonada tamponada foram utilizadas para recuperar microrganismos. Análises sensoriais e microbiológicas foram realizadas durante o período de armazenamento de alfaces refrigeradas a 8ºC, até 9 dias após colheita, comparando os seguintes procedimentos: 1 - Lavagem com água da rede e sanitização com dicloroisocianurato de sódio dihidratado; 2 - Lavagem com água da rede e sanitização com oxicloreto de cálcio; 3 - Lavagem em água da rede, sem sanitização; e 4 - Sem lavagem e sem sanitização. As técnicas sensoriais utilizadas para verificar aspectos de aceitação do produto pelo consumidor e explorar seu comportamento de compra foram: Conjoint Analysis, associação de palavras, escala de atitude orgânica. Duas pesquisas foram realizadas, sendo uma presencial com consumidores com menor conhecimento sobre orgânicos e pesquisa via internet para um grupo de consumidores membros da Associação de Consumidores de Produtos Orgânicos do Paraná ou indicados por estes. Os resultados microbiológicos demonstraram que a população de mesófilos totais é predominante sobre folhas de alface e nas superfícies amostradas. Detectou-se E. coli em superfície de folhas de alface, bancadas de manipulação e caixas de colheita. A presença de Listeria monocytogenes foi detectada em folha de alface, caixa, faca e bancada de manipulação de diferentes produtores. Não foi detectada presença de Salmonella sp. em qualquer das coletas. Para alfaces colhidas e higienizadas com água da rede, e com sanitizantes, as populações de microrganismos diminuíram, mas após sete dias de armazenamento refrigerado, as populações aumentaram chegando a superar os valores iniciais da alface recém-colhida, exceto para S. aureus. Na avaliação sensorial, o tratamento 4 - Sem Lavar e sem sanitização foi significativamente menos aceito (p<0,05) em relação aos atributos odor, frescor, integridade da folha, aspecto geral e intenção de compra que os demais tratamentos, os quais não diferiram entre si. Resultados sobre o comportamento do consumidor, provenientes da Conjoint Analysis, para o grupo com menor conhecimento sobre orgânicos, demonstraram que as importâncias relativas foram 49,49% para preço, 15,85% para selo orgânico e 34,66% para conveniência, indicando a prevalência do preço na decisão de compra, seguido da conveniência. Para a pesquisa com consumidores mais conscientes sobre produção orgânica as importâncias relativas foram 57,3% para preço, 32,4% para selo da certificadora e 10,3% para conveniência, demonstrando que público com maior informação sobre a produção orgânica também valoriza o preço, mas a presença de selo de certificação tem mais valor do que a conveniência. Na tarefa de associação de palavras, mesmo sem o selo oficial, os respondentes associam o produto como orgânico e saudável, poucos citam o aspecto sem certificação. A maior classe de palavras citada é \"caro\", mesmo para o produto de menor preço, demonstrando que a referência de preço é da alface in natura, sem nenhum processamento. / Leaf vegetables have been associated as vehicles for pathogens, especially Escherichia coli and Salmonella sp. and recently many studies report outbreaks linked to their consumption. Sanitization can avoid contamination but can\'t reach internal pathogens. Sampling ofsurfaces can be more efficient for human pathogens with erratic behavior. After sanitization loss of sensorial quality and use of chemicals can cause rejection by consumers of organic products. The objectives were: 1 - To quantify microbiota present on lettuce leaves before harvesting, 2 - To track of possible contamination points at the farm, 3 - To evaluate effect of lettuce sanitization on its microbiological and sensorial quality, 4 - To verify the impact of price, convenience and organic certification of lettuce on buying intention of the product. Collection of microorganisms from leaves, hands, boxes, benches and utensils that have contact with production in 10 farms was performed employing cellulose sponges soaked with buffered peptone water. Sensorial and microbiological analyses were performed in lettuces under refrigerated storage at 8ºC, for up to 9 days after harvesting, comparing the following procedures: 1 - Washing with tap water and sanitizing with sodium dichloroisocyanurate dihydrate; 2 - Washing with tap water and sanitizing with calcium oxychloride; 3 - Washing with tap water without sanitizing; and 4 - Without washing or sanitizing. The sensory methods employed to determine consumer behavior were Conjoint Analysis, word association and organic attitude scale to verify aspects of consumer product acceptance. Two researches were conducted a direct survey with consumers that had less knowledge about organic products and an internet survey for a group of consumers related to an organic consumer association. The microbiological results demonstrate that total mesophiles are the main population found on lettuce leaves and surfaces. E. coli was detected on surfaces of lettuce leaves, handling benches and harvesting boxes. Listeria monocytogenes was detected on lettuce leaves, boxes, knives and handling benches of different producers. Presence of Salmonella sp. was not detected in any of the samples. Microorganism populations reduced in harvested lettuces that were washed in tap water and with sanitizers, but after seven days of storage the microbial counts incresaed even above the initial values of recently harvested lettuces, except for S. aureus. The sensory evaluation results show that treatment 4 - without washing or sanitizing was significantly less accepted (p<0.05) in relation to odor, freshness, leaf integrity, general aspect and buying intention than the other treatments, while all the other treatments presented no significant differences between them. Conjoint Analysis consumer behavior results for the group with less information about organic products demonstrated that the relative importance of the factors were 49.49% for price, 15.85% for organic logo and 34.66% for convenience, indicating that price is the decisive factor for buying lettuce, followed by convenience. The survey with consumers that have more knowledge about organic production the relative importance of the factors were 57.3% for price, 32.4% for certification logo and 10.3% for convenience, which shows that though price is still the most decisive factor, the presence of a certification logo is more important than convenience. The word association task shows that even when the certification logo was not present the product was linked to organic and healthy and only a few mentioned the aspect \"without certification\". The largest group of words is \"expensive\" even for the lowest priced product, indicating that the price reference is that of unprocessed lettuce (in natura).

Hortaliças são identificadas como veículos de patógenos, especialmente Escherichia coli e Salmonella sp. e surtos recentes revelam crescente número de casos associados a seu consumo. A sanitização pode evitar contaminações, mas não atinge patógenos internalizados na planta e, além disso, pode não ter efeito ao longo da vida útil do produto. Amostrar superfícies pode ampliar a amostragem, especialmente para patógenos humanos de comportamento errático. Após sanitização, perda de qualidade sensorial e uso de produtos químicos podem ser fatores de rejeição de produto por parte do consumidor de orgânicos. Foram objetivos: 1 - Quantificar a microbiota presente sobre folhas de alface antes da colheita, 2 - Rastrear possíveis pontos de contaminação nas propriedades rurais, 3 - Avaliar o efeito da sanitização de alface em sua qualidade microbiológica e sensorial, 4 - Verificar o impacto do preço, conveniência e presença de selo de certificação orgânica sobre a intenção de compra de alface. Para coleta de microrganismos de folhas, mãos, caixas, bancadas e utensílios que entram em contato com a produção, em 10 propriedades rurais, esponjas de celulose embebidas em água peptonada tamponada foram utilizadas para recuperar microrganismos. Análises sensoriais e microbiológicas foram realizadas durante o período de armazenamento de alfaces refrigeradas a 8ºC, até 9 dias após colheita, comparando os seguintes procedimentos: 1 - Lavagem com água da rede e sanitização com dicloroisocianurato de sódio dihidratado; 2 - Lavagem com água da rede e sanitização com oxicloreto de cálcio; 3 - Lavagem em água da rede, sem sanitização; e 4 - Sem lavagem e sem sanitização. As técnicas sensoriais utilizadas para verificar aspectos de aceitação do produto pelo consumidor e explorar seu comportamento de compra foram: Conjoint Analysis, associação de palavras, escala de atitude orgânica. Duas pesquisas foram realizadas, sendo uma presencial com consumidores com menor conhecimento sobre orgânicos e pesquisa via internet para um grupo de consumidores membros da Associação de Consumidores de Produtos Orgânicos do Paraná ou indicados por estes. Os resultados microbiológicos demonstraram que a população de mesófilos totais é predominante sobre folhas de alface e nas superfícies amostradas. Detectou-se E. coli em superfície de folhas de alface, bancadas de manipulação e caixas de colheita. A presença de Listeria monocytogenes foi detectada em folha de alface, caixa, faca e bancada de manipulação de diferentes produtores. Não foi detectada presença de Salmonella sp. em qualquer das coletas. Para alfaces colhidas e higienizadas com água da rede, e com sanitizantes, as populações de microrganismos diminuíram, mas após sete dias de armazenamento refrigerado, as populações aumentaram chegando a superar os valores iniciais da alface recém-colhida, exceto para S. aureus. Na avaliação sensorial, o tratamento 4 - Sem Lavar e sem sanitização foi significativamente menos aceito (p<0,05) em relação aos atributos odor, frescor, integridade da folha, aspecto geral e intenção de compra que os demais tratamentos, os quais não diferiram entre si. Resultados sobre o comportamento do consumidor, provenientes da Conjoint Analysis, para o grupo com menor conhecimento sobre orgânicos, demonstraram que as importâncias relativas foram 49,49% para preço, 15,85% para selo orgânico e 34,66% para conveniência, indicando a prevalência do preço na decisão de compra, seguido da conveniência. Para a pesquisa com consumidores mais conscientes sobre produção orgânica as importâncias relativas foram 57,3% para preço, 32,4% para selo da certificadora e 10,3% para conveniência, demonstrando que público com maior informação sobre a produção orgânica também valoriza o preço, mas a presença de selo de certificação tem mais valor do que a conveniência. Na tarefa de associação de palavras, mesmo sem o selo oficial, os respondentes associam o produto como orgânico e saudável, poucos citam o aspecto sem certificação. A maior classe de palavras citada é \"caro\", mesmo para o produto de menor preço, demonstrando que a referência de preço é da alface in natura, sem nenhum processamento. / Leaf vegetables have been associated as vehicles for pathogens, especially Escherichia coli and Salmonella sp. and recently many studies report outbreaks linked to their consumption. Sanitization can avoid contamination but can\'t reach internal pathogens. Sampling ofsurfaces can be more efficient for human pathogens with erratic behavior. After sanitization loss of sensorial quality and use of chemicals can cause rejection by consumers of organic products. The objectives were: 1 - To quantify microbiota present on lettuce leaves before harvesting, 2 - To track of possible contamination points at the farm, 3 - To evaluate effect of lettuce sanitization on its microbiological and sensorial quality, 4 - To verify the impact of price, convenience and organic certification of lettuce on buying intention of the product. Collection of microorganisms from leaves, hands, boxes, benches and utensils that have contact with production in 10 farms was performed employing cellulose sponges soaked with buffered peptone water. Sensorial and microbiological analyses were performed in lettuces under refrigerated storage at 8ºC, for up to 9 days after harvesting, comparing the following procedures: 1 - Washing with tap water and sanitizing with sodium dichloroisocyanurate dihydrate; 2 - Washing with tap water and sanitizing with calcium oxychloride; 3 - Washing with tap water without sanitizing; and 4 - Without washing or sanitizing. The sensory methods employed to determine consumer behavior were Conjoint Analysis, word association and organic attitude scale to verify aspects of consumer product acceptance. Two researches were conducted a direct survey with consumers that had less knowledge about organic products and an internet survey for a group of consumers related to an organic consumer association. The microbiological results demonstrate that total mesophiles are the main population found on lettuce leaves and surfaces. E. coli was detected on surfaces of lettuce leaves, handling benches and harvesting boxes. Listeria monocytogenes was detected on lettuce leaves, boxes, knives and handling benches of different producers. Presence of Salmonella sp. was not detected in any of the samples. Microorganism populations reduced in harvested lettuces that were washed in tap water and with sanitizers, but after seven days of storage the microbial counts incresaed even above the initial values of recently harvested lettuces, except for S. aureus. The sensory evaluation results show that treatment 4 - without washing or sanitizing was significantly less accepted (p<0.05) in relation to odor, freshness, leaf integrity, general aspect and buying intention than the other treatments, while all the other treatments presented no significant differences between them. Conjoint Analysis consumer behavior results for the group with less information about organic products demonstrated that the relative importance of the factors were 49.49% for price, 15.85% for organic logo and 34.66% for convenience, indicating that price is the decisive factor for buying lettuce, followed by convenience. The survey with consumers that have more knowledge about organic production the relative importance of the factors were 57.3% for price, 32.4% for certification logo and 10.3% for convenience, which shows that though price is still the most decisive factor, the presence of a certification logo is more important than convenience. The word association task shows that even when the certification logo was not present the product was linked to organic and healthy and only a few mentioned the aspect \"without certification\". The largest group of words is \"expensive\" even for the lowest priced product, indicating that the price reference is that of unprocessed lettuce (in natura).

Salt affected soils and their effects on land and water resources have been identified as one of the most severe environmental problems facing Australia. This current study focused on the incorporation of recycled organic products (RO) into an acidic saline soil that had been irrigated with an industrial effluent (IE), specifically to investigate the potential for these organics to be used in rehabilitation. Compost incorporated into the acidic saline soil was able to raise pH to more favourable levels required for plant growth (pH 6 – 7.5). Plant growth was however dependent on the input material of the compost as well as the irrigation scheme. The soils amended with this compost generally showed higher and more rapid microbial activity, measured by CO2 emissions, in all amendment rates than the plant derived compost. Overall it could be concluded that the application of RO on saline soils improved the establishment and growth of plants and alleviated to some degree the negative effects of IE. However great care should be taken at the selection of the input material, as high rates of ammonium, calcium and other soluble salts can increase the EC of an amended soil further.

The organic products market has grown worldwide in recent years. Increasing demand for products that are less harmful to the environment and health is one of the factors driving this phenomenon. Consumers are becoming more conscious than ever before about the environmental effects of the products they consume. Specifically, millennials have become environmentally responsible consumers. Although earlier studies have provided insights into factors influencing attitudes towards organic products in various contexts, there is limited research into organic products in the South African context, specifically research focusing on organic personal care products among millennials. Millennials are influential consumers who are environmentally conscious and digitally savvy. Recently, social media has gained increased attention for its ability to amplify environmental concerns and promote sustainable behaviour among young people. As a result, understanding how young consumers develop their purchasing behaviours towards organic personal care products is necessary. Therefore, this study investigated millennials' attitudes towards environmental issues and health consciousness, and the effects of their attitudes, social norms, and perceived behavioural controls on their willingness to pay for organic personal care products. The study followed a descriptive, quantitative research design using an online selfadministered survey. A non-probability virtual snowball sample of 433 Facebook users, aged between 18 and 25 years who live in South Africa, was followed. Out of the 433 questionnaires that were collected, 377 were included for analysis. Data were analysed using Structural Equation Modelling (SEM). The results reveal that South African millennials' environmental concern and health consciousness had a significantly positive influence on their attitudes towards organic personal care products. The results also showed that attitude towards organic personal care products had a significant positive effect on subjective norms, and attitude was the strongest significant predictor of willingness to pay for organic personal care products. The results provide marketers with insights into how millennials ' attitude and willingness to buy organic personal care products can be influenced. Specifically, marketers should develop marketing strategies that incorporate environmental concerns, health awareness, and social influence to increase customer willingness to pay for organic personal care products. The findings also help policymakers understand the level of customer concern about the environment and their health, develop effective environmental policies necessary to achieve sustainability, and boost green purchasing through legislation. In addition, policymakers should be more constructive to promote ecologically conscious consumer behaviour. Collaborating with the private sector in various campaigns would help to enhance consumers' attitudes regarding the environmental concern.

Nuestro modelo de negocio ofrece una propuesta innovadora y saludable que generará beneficios económicos para los accionistas en un corto plazo, ofreciendo al mercado un producto pensado en varios sectores de consumidores con una necesidad insatisfecha. Actualmente, se están generando cambios en los hábitos de consumo hacia los productos orgánicos y estilos de vida saludables. En el mercado se vienen comercializando tintes de todos los colores provenientes de una amplia oferta establecida, dado su grado de industrialización, muchos de estos tintes contienen químicos nocivos para el cuerpo humano. Existen varios segmentos de mujeres que no pueden utilizar estos productos debido a tener complicaciones para su salud. Nuestra propuesta se basa en desarrollar una marca de tintes orgánicos, con la finalidad de atender la demanda de este producto de consumo masivo, atendiendo varios segmentos de mujeres (3), en los cuales encontramos: mujeres embarazadas, con cáncer o que gusten de productos orgánicos. La entrada al mercado será mediante una estrategia de diferenciación de producto, compitiendo directamente con marcas que todavía no están posicionadas en el país, debido a que estamos entrando en un mercado de Océano azul. Nuestra propuesta de valor es ofrecer un producto 100% natural y fácil de aplicar. Generamos valor a través de las diferentes actividades (plan operacional, plan de marketing y plan financiero) que la empresa ha podido identificar asegurando el correcto desarrollo del proyecto. / Our business model offers an innovative and healthy proposal that will generate economic benefits for shareholders in the short term by offering the market a product based on many consumer segments with an unmet need. At present, there are changes that are being made in the consumption habits of organic products and healthy lifestyles. In the market, hair dyes of all colors from a wide established offer are being commercialized and due to their degree of industrialization, many of these hair dyes have harmful chemicals to the human body. These products cannot be used by many segments of women because of the complications they bring to their health. So, our proposal is based on developing a brand of organic hair dyes with the objective to satisfy the demand of this mass consumption product by meeting many segments of women (3), these are women who are pregnant, have cancer or like organic products. The market entry will be through a product differentiation strategy and due to our entry in a blue ocean market, the direct competition are brands that are not yet positioned in the country. Our value proposition is to offer a 100% natural and easy to apply product. We generate value through the different activities (operational, marketing and financial plan) that the company has identified ensuring the correct development of the project. / Trabajo de investigación

Este trabalho tem por objetivo analisar o efeito gerado pelo uso de diferentes normas sociais descritivas e pelo uso do selo de orgânico em produtos alimentícios sobre as preferências do consumidor por produtos orgânicos durante uma simulação de compras online. Tendo como marco teórico as novas ferramentas da economia comportamental, como nudges e arquitetura da escolha, num contexto de Paternalismo Libertário, a análise contou com a realização de um experimento através de um site de compras no qual os participantes foram expostos a diferentes mensagens normativas descritivas durante o processo de tomada de decisão na compra de alimentos. Participaram do experimento 1.965 estudantes de graduação da UFRGS e as análises dos resultados foram realizadas utilizando regressões por Mínimos Quadrados Ordinários e o Propensity Score Matching (PSM) para cálculo do Average Treatment Effect on the Treated (ATT). Para ambas estratégias os resultados mostraram um efeito positivo e significativo no uso das normas descritivas para o consumo de orgânicos e no percentual consumido de produtos orgânicos. No entanto, no caso do uso do selo de produto orgânico esses resultados não foram significativos. A análise sugere que o uso de normas descritivas pode promover o consumo de produtos orgânicos por estudantes e estas podem ser incorporadas na formulação de políticas públicas que visem a incentivar o consumo desse tipo de produto. / This work aims to analyze the effect caused by the use of different descriptive social norms and by the use of the organic label in food products about consumer preferences for organic products during an online shopping simulation. Within the theoretical framework of the new tools of behavioral economics, as nudges and architecture of choice in a context of Paternalism Libertarian. The analysis included the realization of an experiment through a shopping site where participants were exposed to different descriptive normative messages during the decision-making process when buying food. Experiment participants were 1.965 graduate students from UFRGS and the analysis of the results were performed using Ordinary Least Squares (OLS) regressions and the Propensity Score Matching (PSM) for calculation of the Average Treatment Effect on the Treated (ATT). For both strategies the results showed a positive and significant effect on the use of descriptive social norms for the consumption of organics and for the percentage of organic products consumed. However, in the case of the use of the product’s organic label these results were not significant. The analysis suggests that the use of descriptive social norms can promote the consumption of organic products by students and these can be incorporated into the formulation of public policies to encourage consumption of this type of product.

台灣的有機市場近年來迅速發展，但綜觀市場上，不論是有機連鎖專賣店或是有機單體店，真正經營成功的卻在少數。因此本研究希望藉由探索市場上兩間經營有成的個案公司，歸納出成功有機通路業者應具備的行銷策略。 本研究採質化以及量化方法並行，以質化方式為主，量化為輔。從販售者的立場用過往文獻，找出關於A、B公司的STP以及行銷組合的資料，並作歸納；從消費者立場，做出研究假設來探討「產品涉入程度」與「購買意願」之間的關係。以下幾點是本研究的主要結果以及實務上提出對於未來想要進入有機產業的業者之建議： 1.明確的市場選擇和定位→業者須選擇要販售的有機產品類型是屬於一般日常用品或是偏向具有療效的產品。 2.「產品涉入程度」正向顯著影響「購買意願」→業者應加強教育消費者。 3.有機產品對於消費者的象徵價值偏低→業者應加強宣傳有機產品的象徵性。例如購買有機產品的消費者是愛護地球，有環保意念的消費者 4.一定的誤購可能性→業者對於店內販售的有機產品，針對驗證部分應該嚴格把關。 綜合上述的分析結果，希望能夠幫助市場上眾多經營有機產業不順利的業者或是未來想要進入有機產業的業者一個行銷策略的範例。 / The organic market in Taiwan has been quickly expanding. However, among all the organic chain stores and independent organic vendors, there are only few cases of success. The study attempts to conclude what marketing strategies should be adopted by successful organic vendors by examining the marketing strategies of two companies. The present study applies both qualitative and quantitative methods, but based primarily on qualitative method. From the vendor’ perspective,we explore the STP and marketing mix- 4ps of A、B company from earlier source. From the consumers’ perspective, the study sets up a hypothesis to explore the relationship between “product involvement”and “purchase intention”. Below(the following) are the results and suggestions to potential vendors in future: 1. Targeting and positioning→ company should distinguish general organic products from products with curative effect 2.“Product involvement”has significant positive effect on“purchase intention”→ company should educate consumers. 3. Organic products’ symbolic value is low to consumers → company should focus on promoting the symbolic meaning of purchasing organic product. Ex: consumers who purchase organic product are environment-conscious. 4. Awareness of unauthentic product → company should ensure that all products are certified. This study hopes to offer a marketing model to the less successful vendors and entrepreneurs who wish to enter the industry in future.

Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”.

Tyrimo objektas – ekologiškų grūdų ir jų produktų pasiūlos veiksniai. Tyrimo tikslas – išnagrinėjus ekologiškų grūdų ir jų produktų pasiūlos pokyčius, identifikuoti jų gamybos, perdirbimo ir realizavimo problemas bei pasiūlyti sprendimo būdus. Tyrimo uždaviniai: 1) identifikuoti ekologiškų grūdų ir jų produktų rinkų ypatumus, ištirti jų tarpusavio ryšius; 2) nustatyti ekologiškų grūdų ir jų produktų pasiūlos veiksnius; 3) išanalizuoti ekologiškų grūdų ir jų produktų pasiūlos pokyčius Lietuvoje; 4) identifikuoti ekologiškų grūdų ir jų produktų gamybos, perdirbimo ir realizavimo problemas bei pasiūlyti jų sprendimo būdus. Tyrimo metodai: mokslinės literatūros ir juridinių dokumentų analizė ir sintezė; ekonominiai statistiniai duomenų rinkimo ir analizės metodai; grupavimo, palyginimo, grafinio vaizdavimo būdai, anketinė apklausa. Tyrimo rezultatai: • pirmoje darbo dalyje identifikuotos trys pagrindinės ekologiškų grūdų ir jų produktų rinkos, nustatyti jų tarpusavio ryšiai, ištirti pagrindiniai veiksniai, skatinantys perėjimą nuo tradicinės prie ekologinės gamybos, suklasifikuoti ekologiškų grūdų ir jų produktų pasiūlos veiksniai; • antroje darbo dalyje išanalizuoti politiniai, ekonominiai ir kiti ekologiškų grūdų ir jų produktų pasiūlos pokyčiai ir jų veiksniai Lietuvoje 2004 – 2009 m.; • trečioje darbo dalyje, atlikus anketinę apklausą, išanalizuoti ekologiškų grūdų ir jų produktų pasiūlos veiksniai, identifikuotos pagrindinės ekologiškų grūdų ir jų produktų gamybos... [toliau žr. visą tekstą] / Research object – organic grain and their products supply factors. Research aim – examination of organic grain and their products supply changes, identification of their production, processing and marketing problems and suggesting solutions. Objectives: 1. to identify the characteristics of organic grain and their products markets, explore the links between them; 2. to identify factors of organic grains and products supply; 3. to analyze changes of organic grain and their products supply in Lithuania; 4. to identify problems of production, processing the organic grain and their products and to suggest solutions. Research methods: analysis and synthesis of scientific literature and legal documents; economic statistical data collection and analysis; clustering, comparison, and visualization techniques, social survey. Survey results: • there were identified three main organic grain and organic grain products markets and explored links between them, explored main determinants, that promotes the transition from conventional to organic production, classified determinants of organic grain and their products supply in the first chapter; • there were analyzed political, economic and other changes and determinants of organic grain and their products supply in Lithuania in 2004 – 2009 in the second chapter; • in the third chapter, after carrying the social survey, there were analyzed the determinants of supply or organic grain and their products, identified the main problems of... [to full text]