The current literature indicates that research concerning the area of industrial interorganisational relationships (lORs) and relationship marketing (RM) in an international context is growing in size as well as importance, and is regarded by many as constituting a paradigmatic shift in contemporary marketing thought. The study of lORs, however, has suffered from empirical neglect, particularly in an international context. The extant literature is unclear concerning the development process of relationships. In particular, the antecedents of commitment in affectively committed relationships (positive attachment) and calculatively committed relationships (negative attachment) and their performance outcomes, the causes of dissolution in previously committed relationships and the impact national culture has on the process when it traverses national borders is not well understood. Therefore, the primary objectives of this study were to investigate the stages of the development process of international lORs, and to determine the level of influence national culture exerted on this process. Two stages of empirical research using a mixed methodology were conducted. The first stage of fieldwork -an exploratory case study approach -used seven in-depth interviews with UK. import/export executives in charge of relationship development within their respective companies. The first stage of fieldwork was used to examine the stages of international lOR development and the influence national culture exerts on it in order to develop a set of hypotheses for subsequent testing. Stage two -a mail survey approach was mailed to 3000 UK import/export executives and used data from 322 questionnaires to test a set of hypotheses developed from the first stage of fieldwork. The study had significant findings in three key areas. Firstly, the research identified that the antecedents of commitment in affectively and caculatively committed relationships differed significantly and furthermore, relationships based on affective commitment enjoyed relatively greater levels of performance outcomes in comparison to relationships based on calculative commitment. Secondly, the study identified the causes of dissolution in previously committed relationships in four categories: buyer factors, supplier factors, competitor factors, and environmental factors. The findings also indicated that relationship dissolution could be classified in three ways: full exit, partial exit and temporary exit, and that dissolution was influenced by the motive for commitment prior to dissolution. The period of time spent in dissolving relationships was often found to be lengthy and was influenced by five categories of factors that impede partners' speed of exit. Finally, the study applied the assumptions of Hofstede (1980; 1991) to examine the extent to which national culture affects relationship development when it crosses national borders. The findings revealed little concrete evidence to suggest that national culture has a strong influence on international business relationships. International business relationships were, however, susceptible to factors such as infrastructure barriers and political barriers that were obstacles to foreign market success. The thesis contributes to current knowledge by offering the first empirically supported model of lOR development from pre-formation to dissolution in the extant literature; principally, identifying the antecedents of effective and ineffective relationships and also the stages of dissolution when relationships dissolve. The national culture literature within the domain of Marketing, and in particular, the literature concerning lORs, is advanced by suggesting that Hofstede's (1980; 1991) cross-cultural assumptions may not impact significantly on international lORs in a manner prescribed by Hofstede. In order to achieve the primary research objectives a number of scales were operationalised including scales to measure the influence of national culture on lORs, and aspects of relationship development including a multi-dimensional scale to measure trust. The study offers a number of recommendations for practitioners, and presents a number of future research directions. These are principally, to identify the antecedents of calculative commitment (that are hitherto unknown), and incorporate variables that may legitimately act as antecedents of commitment not examined in this study.

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Inköp av material i byggbranschen genomförs traditionellt med lägsta pris som främsta kriterium. Vidare sker inköpen ofta lokalt i respektive byggprojekt, vilket oftast leder till kortsiktiga relationer med leverantörer. Dock visar forskning på att kortsiktiga relationer inte alltid är mest gynnsamma. Det anses istället vara mer fördelaktigt att låta sig inspireras av andra industrier och upprätta långsiktiga relationer och leverantörssamarbeten som sträcker sig över flera byggprojekt. År 2014 förvärvade ett av Sveriges största byggföretag en fabrik som tillverkar prefabricerade produkter i fiber- och gråbetong. Uppköpet var en så kallad vertikal integration och en del i ett koncept för att industrialisera bostadsbyggandet. Förvärvet innebar inte bara ett upprättande av en långsiktig relation utan således även en integration av en leverantör i företagets värdekedja.  Syftet med det här examensarbetet är att bättre förstå hur en sådan intern långsiktig leverantörsrelation fungerar i byggbranschen. Syftet med studien är även att utveckla kunskap och komma med förbättringsförslag kring hur en långsiktig intern affärsrelation kan utvecklas.  Studien anses som kvalitativ och grundar sig på en litteraturstudie, semi-strukturerade intervjuer, interna dokument, platsbesök och observationer. En abduktiv forskningsansats har använts då teori och empiri varvats längs studiens gång. Undersökningen kan även ses som explorativ då slutmålet från början inte var känt.     Studien påvisar och konfirmerar att en intern långsiktig relation är komplex men fördelaktig då det bland annat möjliggör en ökad kontroll och utveckling av både den levererade produkten och relationen. Vidare visar studien att den levererade produktens komplexitet har stor betydelse. Undersökningen åskådliggör även att en kombination av ett externt och internt förhållningssätt till en relation kan vara mest fördelaktigt trots att leverantören definitionsmässigt är intern. Likväl som i externa långsiktiga relationer är även begrepp såsom tillit, engagemang, förväntningar och beroende centrala i interna relationer, men bör utifrån förutsättningarna ses på ett annat sätt. Byggbranschens projektorientering och traditionsenlighet visar sig också påverka en implementering av långsiktiga interna relationer. Vidare förekommer andra mötesforum och socialiseringsprocesser tillskillnad mot externa kortsiktiga relationer. Då den undersökta relationen är en del i ett större koncept visar det sig även möjliggöra förekomsten av fler än två parter, vilket får en påverkan på beslutsfattandet i relationen.     För att utveckla relationen anses tidigare nämnda begrepp som tillit, förväntningar, engagemang, kommunikation, beslutsfattande och beroende vara något som man tankemässigt bör ha med sig. Vidare bör beställare och leverantör tillsammans anpassa sig till varandras processer och arbetsstrukturer. Gemensamma långsiktiga mål bör även formuleras.  För att utveckla en långsiktig intern relation bör även institutionaliseringens fördelar utnyttjas. Detta innebär att kontaktmönster, kommunikationsverktyg och kontaktvägar bör vänjas in och utvecklas över tid. För att engagera och motivera individerna till att vara delaktiga i relationen rekommenderas även nya typer av mötesforum som komplement till de redan existerande. / Purchasing of material in the construction industry is traditionally carried out with lowest price as main criteria. In addition, purchasing often occurs separately in each project, which usually ends up with short-term relationships with suppliers. However, research shows that that short-term relationships are not always the most advantageous. It is considered as more advantageous to obtain inspiration from diverse industries and establish long-term relationships with suppliers that lasts over numerous projects.  In 2014 one of Sweden’s largest construction companies acquired a manufacturer that produces prefabricated concrete elements. The acquisition was a vertical integration and a part of an industrialized house building concept. Hence, the acquisition did not only establish a long-term relationship, it also integrated a supplier in the company’s supply chain.  The purpose with this thesis is to clarify and understand how an intra-organizational long-term supplier relationship is managed in the construction industry. The purpose is also to contribute with knowledge in how to develop such a relationship.  The study is considered as qualitative and is based on literature studies, semi-structured interviews, internal documents, site visits, and personal impressions from meetings. An abductive research approach has been conducted since empirics and theory have been alternated during the study. The survey can also be identified as an explorative study since there was not a clear objective when the study was initiated.  The study reveals and confirms that an internal long-term relationship is complex but advantageous. The long-term focus enables an increased control and development of the product as well as the relationship. The study also illustrated that a combination of an external and internal approach to the relationship is most advantageous, even though the relationship is defined as intra-organizational. In inter-organizational relationships, concepts such as trust, commitment, expectations, and dependence seems to be important in intra-organizational relationships as well, but should be viewed in a different way. The strong project orientation and traditionalism in the construction industry is also considered to affect an internal long-term relationship. Furthermore, in contrast to inter-organizational short-term relationships, other kinds of meeting forums and socialization processes exists. Since the studied relationship is part of a larger concept, more than two parties seem to be involved in the relationship. This, among other things, affect the decision-making process in the relationship.  To develop the relationship, stated concepts such as trust, expectation, commitment, communication, decision-making and dependence should be kept in mind. Furthermore, buyer and supplier should try to adapt to each other’s processes and work structures. To develop a long-term internal relationship, the benefits of institutionalization should also be used, enabling buyer and suppliers to develop and familiarize roles, communication tools and contact routes. To engage and motivate individuals to participate in the relationship, new types of meeting forums are also recommended to complement the ones that already exist.