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Environmental sustainability is an issue facing our global society and one that must be addressed through communication in order to encourage change amongst individuals. The current research focuses on the organization, in this instance a “Green” printing company, and its role in building identification amongst employees. This study focuses on environmental sustainable practices initiated or continued by employees through the use of a directed mission statement and organizational rhetoric. Utilizing individual interviews, the findings suggest that by building organizational identification, more environmentally-friendly practices amongst organizational members may be achieved.

Supporting individuals to live their best lives is the purpose of Southern Alberta Community Living Association. This thesis describes the inquiry that was designed to gather information about how the association could assist employees to enact this mission more fully. Employees were found to be dedicated, having important ideas about how the organization could assist them. This thesis reviews literature regarding the concept of best life as considered from a quality of life perspective, along with factors related to change in complex and dynamic organizations. Differing ways of viewing best life both by employees and through the literature, suggest that a shared understanding of the mission may benefit the organization, as well as strategies to strengthen and support communications and relationships. Further consideration of the concept of best life, or quality of life may be relevant to other agencies and the broader field of support for persons with developmental disabilities.

[pt] Com base na premissa de que a menção dos valores empresariais está diretamente relacionada a quanto a organização considera aquela prática relevante, ou privilegia a narrativa de uma missão, visão e identidade associada ao tema, este trabalho tem como objetivo analisar o significado do valor sustentabilidade na visão e missão organizacional e nas práticas empresariais dos maiores grupos empresariais brasileiros na última década. (2011 - 2021). Além do referencial teórico onde se conceituou valores organizacionais, visão, missão e sustentabilidade, neste trabalho foram apresentados os dados da evolução quantitativa do valor sustentabilidade dos maiores grupos empresariais no Brasil em 2011 e 2021, sua relação com a visão e missão organizacional e a análise destes dados apresentados em função do objetivo final do trabalho. Em 2011 identificou-se que 56,6 porcento dos valores das empresas estudadas eram instrumentais, e apenas 2,9 porcento eram referentes à sustentabilidade. No entanto, em 2021, apenas 21 porcento das empresas estudadas têm seus valores identificados como terminais, e o percentual de empresas que mencionam sustentabilidade com valor é quase quatro vezes maior do que dez anos atrás (11 porcento). Este resultado, somado à constatação de que muitas empresas não explicitam o valor sustentabilidade em seus sites corporativos, mas apresentam o seu significado para a organização em relatórios específicos sobre o tema sustentabilidade (também divulgados nas home pages), fortalece a importância crescente da questão para o universo organizacional. / [en] Based on the premise that the mention of corporate values is directly related to how much the organization considers that practice relevant or privileges the narrative of a mission, vision and identity associated with the theme, this work aims to analyze the meaning of the sustainability value in the organizational vision and mission in the business practices of the largest Brazilian groups in the last decade. (2011-2021). In addition to the theoretical framework on the design of organizational values, vision, mission, and sustainability. In this work, data on the evolution of sustainability of large groups in Brazil in 2011 and 2021, their relationship with the vision and mission and the evolution of the data presented according to the final objective of the work were presented. In addition to the theoretical framework where organizational values, vision, mission, and sustainability were conceptualized, this work presents data on the quantitative evolution of the sustainability value of the largest business groups in Brazil in 2011 and 2021, its relationship with the organizational vision and mission and the analysis of these data presented in function of the final objective of the work. In 2011, it was identified that 56.6 percent of the values of the companies studied were instrumental, and only 2.9 percent were related to sustainability. However, in 2021, only 21 percent of the companies studied have their values identified as terminal, and the percentage of companies that mention sustainability with value is almost four times higher than ten years ago (11 percent ). This result, added to the fact that many companies do not make the sustainability value explicit on their corporate websites, but present its meaning for the organization in specific reports on the sustainability theme (also published on the home pages), strengthens the growing importance of the issue for the organizational universe.