This diploma thesis deals with preparation of an entrepreneurial plan. The theoretical part of the study presents theoretical knowledge from the area of entrepreneurial activity, marketing and promotion. In the practical part I worked out the entrepreneurial plan for the establishment of traveling and getting acquainted agency and proposed its promotion.

The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.

Předmětem této práce je analýza marketingové strategie firmy Nugget a možný návrh marketingové strategie pro následující období. V teoretické části budou popsány teoretické aspekty pro získání potřebných dat. V praktické čáti bude analyzována stávající strategie pomocí analýz SWOT, Pest a marketingového mixu. Na základě získaných poznatků a výsledků budou navrženy možnosti rozvoje marketingové strategie pro budoucí období.

The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.

This diploma thesis deals with the proposal of improving company competition standing with the use of optimization and reorganization of production in ACO Industries k.s. This thesis also deals with supporting tools for reorganization and optimization of production, such as for example “slim production”. The main contribution of this work is reduction of time and money needed for production in order for the company to effectively increase the production rate, aiming at doubling the production and turnover in 2020.

The aim of this work is to propose precautions that will comply strategic goals of a company. Namely increasing brand awareness and rise of product sales. To tackle this problem author uses analysis of internal and external environment and applies integrated marketing communication method. Outcome of thesis is to propose media campaign and to broaden current marketing tools.

Reducing energy consumption and transitioning to renewable energy are critical priorities today. As a major contributor to energy consumption and greenhouse gas (GHG) emissions, the building sector plays a crucial role in these efforts. In Sweden, district heating is the primary heat source for residential buildings, so this issue makes it essential to increase efficiency and the proportion of renewable energy in this sector to benefit both society and the environment. The 4th generation of district heating operates at lower supply and return temperatures than the current generation, soit can provide the opportunity to use more efficient technologies such as renewable energy sources. This transition requires significant infrastructure changes on both the distribution and supply sides. Additionally, certain practices on the demand side can facilitate integration with lower-temperature district heating systems. This study employs a PEST analysis (Political, Economic, Social, and Technical) to evaluate the transition and integration of 4th generation district heating for detached houses in Sweden, which are major energy consumers in the country. A SWOT analysis is conducted based on the provided context following the PEST analysis. Finally, the resulting SWOT strategies offer recommendations for district heating providers, households, and regulators to simplify the transition to 4th generation district heating and its integration with renovation practices.

Title: Comparison of defined subjects on the dance field Objectives: The main target of this thesis is creation of analyses of two dance groups from Czech Republic, specifically Paul-Dance Jilemnice and Enliven Centre, followed by mutual comparison and creation of set of recommendations to help improve their further work. Methods: In this thesis I used the internal analysis, PEST analysis and comparative analysis, on whose basis I created SWOT analyses of both dance groups, thanks to which I suggested possible recommendations. Results: This thesis brings information about their current situation to both dance groups, points out the shortages and recommends steps for improvement. Both groups have been affected by worldwide economic crisis, which caused not only loss of members, but also loss of sponsors. Moreover, Paul-Dance collects low membership fees, which ensure stable flow of finance to the budget; Enliven Centre does not have all individual age categories filled. Keywords: associations, dance, dance group, internal analysis, PEST analysis, comparative analysis, SWOT analysis

The aim of my master thesis is to analyse the possibilities of entry of the company BLAŽEK PRAHA, a.s. on the russian market and to propose the optimal marketing strategy for the entry. The first chapter introduces the company BLAŽEK PRAHA, a.s. The second chapter contains the PEST analysis of the russian market. The third chapter describes the expansion of the company on the polish and slovak market and shows the possible reasons for different acceptance of the brand Blažek on both markets. The fourth chapter contains the SWOT analysis of the company BLAŽEK PRAHA, a.s. for the russian market, and the analysis of the russian retail market of men formal clothes, the segmentation of the russian consumers and the analysis of the competition of the company on the russian market. In the fifth chapter I defined the marketing strategy of he company BLAŽEK PRAHA, a.s. for its entry on the russian market. In this chapter I also described the first steps the company should take when entering the russian market and mistakes the company should avoid not to fail when entering it.

The aim of this thesis is to conduct strategic analysis and create a strategy for travel agency Autoturist a.s. Part of the analysis is research on external environment that includes PEST analysis, 4C method and Porter's five forces analysis. Internal environment is explored especilly with financial analysis, analysis of resources and SWOT analysis. Outcome is to propose concrete strategy for selected company.