The diploma thesis is focused on reporting, which provides a comprehensive system for transmitting information to users, who require this information. And in such a way that allows them to review quickly and easy required information. The reports of the selected company are described and then evaluated on the basis of theoretical requirements for reporting. Subsequently, the advices and recommendations are defined on how to adjust the selected reports to meet users requirements.

This thesis deals with analysis of macroenvironment of Kenya´s market. The main goal of the thesis is to find out, if the macroenvironment enables entrance for company producing condoms to Kenya´s market. Besides that the barriers which restrict the entrance to market are mentioned. The thesis mentions an influence of the barriers. The thesis uses PESTEL analysis for the indetification of the key factors which determine characteristic of the market. Using the PESTEL analysis enables to determine barriers of the entrance to Kenya´s market. On the output of PESTEL analysis is used DEMATEL method which was used for quantification of the PESTEL analysis output. Using DEMATEL method enabled to determinate influence of the particular factors of PESTEL. Because of using DEMATEL method thesis determinates political, economical and social factors as the strogest factors and it is necessary to devote them main attention. They may mean the most important barrier for entrance. Simultaneously DEMATEL determines political, social and legal factors as the factors with the biggest influence. Outcomes of this thesis provide information about macroenvironment of Kenya´s market for any company producing condoms.

Denna studie syftar till att ta fram lösningsförslag som kan komplettera Hemlingbys befintliga avvattningssystem som består av VA-ledningar och dammar. Lösningsförslagen som presenteras i rapporten har tagits fram med hänsyn till nulägesanalysering samt bedömning av nollalternativ. Studien omfattar en kartläggning av dagvattenhantering inom distriktet, via en sådan undersökning har författarna lokaliserat två problem områden som bör ses över. Dessa är Hemlingbybäcken och Kryddstigen. Recipienten tillstånd d.v.s. Hemlingbybäcken påverkas av mänskliga aktiviteter. Föroreningar som drabbar bäcken utgörs av tungmetaller såsom koppar, bly och zink. Brist på dagvattenmagasiner har medfört att bäcken innehar kapacitetsproblem med dagvatteninflöde från närliggande fastigheter och industriområden. Kryddstigen är ett område där det bedrivs företag inom teknik och handel, dessa aktiviteter bidrar med föroreningar som försämrar grundvattnets och recipientens tillstånd. Norra delen av Hemlingby utgörs till största del av hårdgjorda ytor, vilket reducerar möjligheten för en naturlig infiltration och avvattning av nederbördsvatten, detta har i sin tur orsakat att översvämningsrisken ökat i distriktet. Gävle kommun har via tidigare utredningar identifierat problemet och försökt förebygga dessa genom att implementera fördröjningsdammar, våtmarksdammar och rondelldammar. Uppföljningsarbete har gjorts som konstaterar att dammarna har ett större avrinningsområde än tidigare beräknat, vilket påverkar verkningsgraden negativt. Kapacitetsproblem har därför uppkommit t.ex. våtmarksdammarna är dimensionerade att omhänderta ett 10-årsregn från ett avrinningsområde på 19 hektar. För tillfället klarar våtmarksdammarna endast av att hantera 2-årsregn för ett avrinningsområde på 2400m3. Studien presenterar öppen dagvattenhantering som lösningsalternativ för dessa områden, detta görs med hänsyn till befintliga VA-ledningar och dammar. Öppna dagvattenlösningar tillämpas oftast i urbana miljöer för att fördröja, lokalt omhänderta samt för att få en samlad fördröjning av dagvatten. Detta sker med hjälp av växtligheter som gör det möjligt att uppnå en naturlig infiltration. Allmänheten kan dra nyttja av att implementera öppna dagvattenlösningar. Det kan förvandla en tråkig stadsmiljö till en livlig sådan genom att omhänderta dagvatten ovanpå ytan. Det blir fördelaktigt för allmänheten eftersom öppna dagvattenlösningarna bidrar med en estetisk tilltalande miljö samt ökad biologiskmångfald. Alternativen redogörs på följande sätt: Gröna tak – LOD för privat mark, Permeabla markytor – Fördröjning nära källan & LOD, Svackdiken med makadammagsin – Trög avledning & Samlad fördröjning, Biofilteranläggning i form av Regnbäddar – samlad fördröjning. Lösningsförslagen har sedan bedömts ihop med nollalternativet utifrån inre och yttre aspekter som berör omhändertagande av dagvatten. Yttre aspekter omfattar lagstiftning och dagvattenpolicy, inre aspekter tar hänsyn till faktorer som ekonomiska, tekniska, sociala och miljömässiga förhållanden. Bedömningsmetoden som presenteras i studien syftar till att utvärdera och ta fram underlag som är relevanta vid beslutsfattning och framtagning av tekniska lösningar. Värderingsmetoden är inspirerad av PESTEL-analys modellen. I denna undersökning har denna metod anpassats för att bedöma dagvattenlösningar. Övergripande beskrivning av vad en PESTEL-analys är ges i rapporten samt tolkning och tillämpning av bedömningsmetoden. Bedömningsresultateten för enskilt alternativ presenteras och diskuteras med hänsyn till nollalternativet samt tillämpningsområde i rapporten. / The aim of this study is to propose appropriate solutions that can complete Hemlingbys existing stormwater treatment systems. The solutions presented in this study has been developed with regards to the current situation, which includes water drainage systems and ponds. The study includes a survey of the current stormwater management within the district, as a result, the authors have localized two problem areas that should be investigated, i.e. are Hemlingbybäcken and Kryddstigen. The stormwater recipient i.e. Hemlingbybäcken is affected by human activities. Contaminates that affect the stream consist mainly of copper, lead and zinc. Due to the lack of stormwater storage capacity problems associated with stormwater flooding occurred from nearby buildings and industrial areas. Kryddstigen is an area in the district where business in technology and trade are located, these activities contribute to pollution that degrades groundwater and recipient conditions. The northern part of Hemlingby consist mostly of hard surfaces, which reduces the possibility of a natural infiltration of rain water, this in turn has caused an increased risk of flooding in the area. Gävle municipality have through earlier investigations identified some of the problems and tried to prevent them by implementing ponds that can delay incoming stormwater. Follow-up works proves that the ponds serve a larger catchment area than previously estimated, which adverse the ponds efficiency. Capacity problems have therefore arisen, for instance wetland ponds are sized to handle 10-yearsrain from a catchment area of 19 hectares. However, the existing wetland ponds can only handle a 2-yearsrain from a catchment area of 2400m3. This study presents open stormwater management as alternative solution, this has been proposed based on existing sewerage systems and ponds. Open stormwater solutions are applied mostly in urban environment to delay and locally dispose stormwater. This is done by vegetation which makes it possible to achieve a natural infiltration. The public can also take use of open stormwater solutions by turning an unattractive city to a beautiful one. It can also be beneficial to the community because open stormwater solutions contribute with an aesthetically pleasing environment and increasing biodiversity. The alternatives are described as follows: Green roofs, permeable ground surfaces, ditch with macadam basin and, rain gardens. These solutions are then assessed together with the existing solutions based on internal and external aspects concerning stormwater management. External aspects include legislation and stormwater policy, internal aspects take into account factors such as economy, technology, social and environment conditions. Assessment methodology that are presented in this study aims to evaluate and prepare documentation that is relevant for decision- making and the development of technical solutions based on the current situation. The evaluation method used in this study is inspired by PESTEL- analysis model. This method has been adapted to assess stormwater solutions. An overall description of what a PESTEL- analysis is given in this study as well as the interpretation and application of the assessment method. The result for single alternatives is presented and discussed with respect to existing solutions in the area of this study.

This thesis analyses products of Cedro sole ltd., which is a company operating on nail care market in Czech Republic. Theoretical part defines basic terms and brings basis important for practical part. Practical part deals with company presentation, customers and the market company's operating on. This is followed by company's surroundings that describe the current situation on the nail care market. Marketing mix analysis shows ways of price setting, organisation of distribution and the ways of communication. All this is followed by product analysis of the sales numbers, revenues and margin during the studied years. Last part is focused on recommendations to improve sales numbers and market position.

This thesis is focused to create a project of photovoltaic power plant with energy output 1 MWp. Project should be realized in a land register of Lipnice nad Sázavou. Next target is identificatio of conditions for enterprising in energetics and renewable energy. Details are described in the branch of photovoltaics business. Part of thesis is focused to evaluation of feasibility, financial and administration obstacles include description of particular documents necessary for realization of the project. Other part of the thesis is focused to PESTEL analysis of corporate environment. There are described all aspects important for business activities in the field of photovoltaics. Thesis includes an economic analysis too. There are mentioned calculations of supposed economic progres during the 20 year. In this years redemption price is fixed in law. Unfortunatelly a changes are expect in next year. So these changes are took into account in calculations too.

This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.

Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. Nowadays, international companies are focusing on opening the world markets to their goods especially in emerging markets in order to take advantage of these markets opportunities and be part of its developing and growing infrastructure. In order for international companies to enter foreign markets, there are a variety of factors to consider while planning a strategic approach to reach new customers and differentiate their products and services from national and international competitors within the chosen market. This thesis will focus on featuring the significant factors that could affect companies entering new markets; the study is a qualitative single case study of IKEA, it will specifically investigate IKEA’s franchising in the Moroccan market and forms of internal and external factors that could affect IKEA’s entry into the market as well as it will highlight the main concepts that managers should consider when planning to enter the Moroccan market. The study was based on theoretical framework combined with empirical findings that were collected from secondary data such as annually reports and trade documents as well as through conducting in-depth interviews with IKEA’s managers to increase the study reliability and validity. According to the study findings and analytical results, the conclusion is that IKEA will not face major internal and external obstacles that would affect their operations significantly. There are few factors that could arise while entering the Moroccan market but from a holistic view this minor interferences can be overcame through IKEA’s full awareness of the market and their application of a vigorous, flexible and convenient strategic approach.

The offshore wind energy industry is a rapidly growing industry as solutions are becoming cost-competitive and there is an increasing need to limit greenhouse gas emissions. New floating offshore wind turbine designs now enable the access to previously inaccessible offshore wind resources. In this research, a comprehensive analysis is made of the different factors influencing the macro environment for a potential floating offshore wind energy market in California. The analysis assesses the relevant political, economic,social, technological, environmental, and legal aspects in California. The outcome of this research shows the opportunities and challenges for a floating wind turbine market in California. It is found that there are many opportunities present due to California's political and economic climate. There is considerable support for offshore wind projects on the state level, demonstrated by the active engagement of the governor and the creation of the California Task Force. The large economy and high electricity prices are promising for future projects. Furthermore, wind resources are vast and the technical infrastructure is present, especially Southern California is well suited. There are technological threats present, but these are common for all renewable energy sources and seem unavoidable with the Renewable Portfolio Standards California has set. The main threats are posed by the complex regulatory environment and the financial uncertainty as a result of the lackof federal support. The Jones Act, for example, can be troublesome as it will likely increase costs and delay projects. Furthermore, the social environment and local willingness for such projects was shown to be very important for their success. The state of California has already been working pro-actively on involving the local members of thepublic in potential upcoming offshore wind energy projects. The research concludes that California offers many opportunities with surmountable threats.

Baigiamojo magistro darbo tyrimo objektas – investicijos į Vilniaus biurų rinką. Pagrindinis darbo tikslas yra atlikti investicijų į Vilniaus biuro paskirties nekilnojamąjį turtą tyrimą. Baigiamąjį magistro darbą sudaro trys pagrindiniai skyriai. Pirmame skyriuje analizuojama įvairi literatūra ir moksliniai straipsniai apie biuro paskirties nekilnojamąjį turtą, investicijas į nekilnojamąjį turtą ir biurus, biurų plėtros tendencijas, Vilniaus investicinį potencialą ir biurų rinkos analizę. Antrame skyriuje atliekamas Vilniaus ir Amsterdamo biurų rinkos palyginimas. Trečiame skyriuje atliekama investicijų į Vilniaus biuro paskirties nekilnojamąjį turtą PĮSETA analizė. Darbo pabaigoje padaromos darbą apibendrinančios išvados ir pateikiami pasiūlymai. Gauti rezultatai parodė, kad Vilniaus biurų rinka neišnaudoja savo potencialo ir dabartinė plėtra yra tikslinga. Darbo apimtis yra 70 psl. be priedų, 20 paveikslų, 6 lentelės, 85 bibliografiniai šaltiniai ir 1 priedas. / Object of the final master thesis is investments in the office market of Vilnius. The aim of work is to make a study of investments in the office real estate of Vilnius. The master thesis consists of three main chapters. Different literature and scientific articles about the office real estate, investments in real estate and offices, development tendencies of offices, investment potential of Vilnius and office market analysys are analyzed in the first chapter. Office market comparison of Vilnius and Amsterdam is fulfiled in the second chapter. PESTEL analysis of investments in the office real estate of Vilnius is done in the third chapter. Conclusions and proposals that summarize the work are made in the end. The results showed that potential of office market of Vilnius is not used and current development is expedient. Scope of the work is 70 pages without appendices, 20 figures, 6 tables, 85 sources of literature and 1 appendix.

The main objective of the diploma thesis is to provide a comprehensive analysis of the current investment climate in the United Kingdom and France, and to draw their comparison. It includes an analysis of significant political, economic, social, technological and legal factors, as well as assessment of available investment incentives. The thesis also contains an evaluation of FDI inflows to both countries. The thesis is consequently aimed at determining mutual competitive advantages of the United Kingdom and France.