As empresas fornecedoras para o segmento automotivo estão inseridas em um mercado de constante variação e sujeitas às oscilações da economia. As montadoras, principais influenciadoras do restante da cadeia de suprimentos, aderiram às práticas do just in time, que objetiva a alta eficiência e estoques reduzidos. Este trabalho procura identificar como os fornecedores ao longo da cadeia automotiva se adequaram às novas práticas das montadoras no que se refere ao planejamento e controle da produção e estoques. É realizado um survey, em que se verifica que os profissionais de PCP dos fornecedores respondem satisfatoriamente à demanda, porém de maneira não uniforme, com baixa coordenação com o elo mais próximo, baixa acuracidade de estoque e nível de estoque de produto acabado e matéria-prima elevado. É realizada uma comparação entre o desempenho dos fornecedores mais próximos da montadora com os mais longes, verificando-se que não há diferenças significativas entre ambos / Automotive segment suppliers are part of a constant changing that is subject to oscillations in the economy. Automobile assemblers, the major influence over the rest of the supply chain, have adopted Japanese just in time practices,in order to achieve high levels of efficiency and low inventory. This paper seeks to identify how suppliers along the chain have adjusted to these new practices relating to production and inventory planning and control activities. A survey is conducted, showing that suppliers PPCs fulfill demand requests satisfactorily, although in a non-uniform way, with poor coordination between adjacent links in the chain, low inventory accuracy and high stock level of raw materials and finnished goods. It is concluded that there are no significant performance differences between the suppliers close to the assemblers and those further from them.

This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of analysis of the competition. The following chapter includes methodology in which the used tools and procedures of the analysis are introduced. The practical part of the thesis includes introduction and analysis of the online marketing activities of the Language centre Laurus in that is the central part composed of the PPC advertising, SEO analysis and user testing of the web pages. The conclusion of the practical part includes the evaluation of the online marketing activities of the Language centre Laurus and recommendations for further procedures in the field of online marketing activities of the centre.

Title: The Use of online marketing in chosen sports e-shop Objectives: The objective of this thesis is to evaluate the use of online marketing in chosen sports e-shop Kolo-park.cz. The objective is to evaluate the use and settings of individual online marketing channels with emphasis on evaluating settings and structure of PPC campaigns. Then recommend suitable settings and structure of individual online marketing channels on the grounds on data analysis and also suggest new strategy of online marketing channels on the basis of framework See-Think-Do-Care, Methods: Methods used in this thesis: observation of online marketing area, monitoring and synthesis, analysis of PPC campaigns, analysis of e-mailing campaigns, analysis of commodity comparators settings, SEO analysis and analysis of social media. Next used methods were monitoring and synthesis. Results: The result contains recommendation to improve the structure and settings of online marketing channels/tools to achieve better results of Kolo-park.cz online marketing activities. The result is a new created strategy of individual online marketing tools/channels on the basis of framework See-Think-Do-Care. Audience, targeting, relevant content and the way how to measure online marketing activities depending on customer's buying cycle is defined...

Un très grand nombre de problèmes combinatoires appartient à la famille des problèmes de satisfaction de contraintes (Constraint Satisfaction Problem ou CSP) : configuration, ordonnancement, affectation de ressources... Ces problèmes partagent une description commune qui autorise en général une modélisation claire et intuitive. Dans cette thèse, nous avons proposé et étudié une nouvelle méthode de résolution hybride pour les CSPs. Nous avons nommé cette méthode Tabu-NG pour Tabu Search based on NoGood. Le nom est un peu réducteur car il s'agit d'une hybridation d'algorithme de filtrage, de propagation de contraintes, de Recherche Tabou et de gestion de nogoods. La méthode a été appliquée sur deux types de problèmes. Le premier est l'affectation des fréquences (FAP) dans les réseaux de radiocommunications militaires, en particulier les problèmes proposés de 1993 (instances du projet européen CALMA) jusqu'à 2010 (instances d'un projet DGA). Le deuxième est le problème académique de k-coloration de graphes sur les instances DIMACS. La méthode a amélioré quelques meilleurs scores connus actuellement. Dans les deux problèmes nous avons traité des contraintes unaires et binaires, ainsi que des contraintes n-aires et de l'optimisation de fonction sous contraintes pour le FAP. Les principes de Tabu-NG sont généraux et elle peut s'appliquer sur d'autres CSP. Elle peut par ailleurs accueillir des heuristiques spécifiques aux problèmes, nous l'avons pratiqué sur les problèmes cités, et en ce sens nous pensons pouvoir qualifier la méthode de métaheuristique sans abuser de cette définition.

Hašková, G., Trenz, O., Using internet marketing tools in the online shop. Diploma thesis. Brno: Mendel University, 2015. This diploma thesis deals with internet marketing and practical using internet marketing tools. It includes keyword analysis, PPC advertising, e-mailing and Facebook marketing. The aim of this thesis is increasing sales of the specific online shop.

The subject of my diploma thesis is internet marketing. Due to its complexity, the thesis focus mainly on online advertisement, primarily to PPC campaigns. The thesis provides summary of PPC advertisement itself, their rules and also the whole structure of campaigns, keywords etc. The same concept is used for social network Facebook and its advertisement. The target is to point out the importance of both approaches and also to show the main differences between them. These findings are used for practical part, where the real PPC and Facebook campaigns are put into practice for selected institution. The target of this work is to use the findings from literatury research in the real case scenario. Based on the campaigns result, find out what are the positives and negatives of such campaigns and to show how important the internet marketing is.

This thesis deals with the issue of paid search ads. Search ads are explained in the context of the development of the Internet and search engines, the functioning of search engines and advertising systems in the Czech environment. The aim of this thesis is a practical demonstration of the creation of classic and product campaigns. Campaigns are created for specific e-commerce in advertising systems Google AdWords and Sklik. Subsequently they are processed and it is compiled a set of generally applicable rules for the proper and efficient creation of search campaigns. To verify broader use results is used qualitative methods of expert interview with an expert in PPC.

This thesis is thematically focused on online advertising. The paper describes the history of online advertising and its advantages and disadvantages compared to other media types. There are mentioned standards of online advertising on the Czech Internet and ways to optimize the different types for better performance. Next we go over the characteristics of selected tools for assessing the success and management of online campaigns. We also compare the advertising possibilities of the two most used search engines in czech Seznam and Google. We analyze the possibilities of automation of product campaigns in the AdWords system. We compare the differences in intervention and prices of ads on social networks Facebook and Twitter and ads on the Google's Content Network on the basis of available targeting of Czech users.

As empresas fornecedoras para o segmento automotivo estão inseridas em um mercado de constante variação e sujeitas às oscilações da economia. As montadoras, principais influenciadoras do restante da cadeia de suprimentos, aderiram às práticas do just in time, que objetiva a alta eficiência e estoques reduzidos. Este trabalho procura identificar como os fornecedores ao longo da cadeia automotiva se adequaram às novas práticas das montadoras no que se refere ao planejamento e controle da produção e estoques. É realizado um survey, em que se verifica que os profissionais de PCP dos fornecedores respondem satisfatoriamente à demanda, porém de maneira não uniforme, com baixa coordenação com o elo mais próximo, baixa acuracidade de estoque e nível de estoque de produto acabado e matéria-prima elevado. É realizada uma comparação entre o desempenho dos fornecedores mais próximos da montadora com os mais longes, verificando-se que não há diferenças significativas entre ambos / Automotive segment suppliers are part of a constant changing that is subject to oscillations in the economy. Automobile assemblers, the major influence over the rest of the supply chain, have adopted Japanese just in time practices,in order to achieve high levels of efficiency and low inventory. This paper seeks to identify how suppliers along the chain have adjusted to these new practices relating to production and inventory planning and control activities. A survey is conducted, showing that suppliers PPCs fulfill demand requests satisfactorily, although in a non-uniform way, with poor coordination between adjacent links in the chain, low inventory accuracy and high stock level of raw materials and finnished goods. It is concluded that there are no significant performance differences between the suppliers close to the assemblers and those further from them.

Realtidssystem ställer hårda krav på dess ingående mjukvaras temporala beteende. Programmen måste bete sig deterministiskt och ge svar inom satta tidsgränser. Med hårda krav följer större behov av verktyg att testa koden med. WCET (Worst Case Execution Time)-analys har som mål att finna en övre gräns för ett programs exekveringstid. SWEET (SWEdish Execution Time) är ett verktyg för WCET-analys utvecklat av en forskargrupp vid Mälardalens Högskola. PowerPC är en klassisk processorarkitektur som utvecklades av Apple, Motorola och IBM och släpptes 1991. Den har bland annat använts av Apple i äldre versioner av deras Macintosh-datorer och i TV-spelskonsoler såsom Nintendo GameCube och är stor inom inbyggda system. Tidigare har endast analys av källkod, C, varit möjlig i SWEET. Målet för detta examensarbete var att möjliggöra analys av körbara program för vilka källkoden ej är tillgänglig, Detta gjordes genom att konstruera en översättare från PowerPC-binärer till det programformat som SWEET använder för sina statiska analyser, ALF, med hjälp av tredjepartsverktyget aiT från AbsInt GmbH. Resultatet blev en med undantag för flyttalsinstruktioner komplett översättare av PowerPC-program till ALF-kod. De flesta genererade programfiler som har testats i SWEET har gett lyckat resultat. / Real-time systems put tough timing requirements on the software running on them. The programs must behave deterministically and respond within set time limits. With these demands comes a higher demand on verification tools. The goal of a WCET (Worst Case Execution Time) analysis is to derive the upper bound of a program's execution time. SWEET (SWEdish Execution Time) is a tool for WCET analysis developed by a research group at Mälardalen University. PowerPC is a classic processor architecture that was developed by Apple, Motorola and IBM and was released in 1991. It has been used in older versions of Apple's Macintosh computers and in video game consoles such as the GameCube from Nintendo, and is a popular choice for embedded solutions. Previously you could only do analyses on code generated from C in SWEET. The goal of this MSC thesis was to construct a converter from PowerPC binaries to the program format that SWEET uses for its analyses, ALF, with the help of the third-party tool aiT from AbsInt GmbH. The result is a - with the exception of floating-point instructions - complete converter from PowerPC programs to ALF. Most of the generated program files have been tested within SWEET with successful results.