Diploma thesis focus on online marketing communication of Reinto company. The thesis is divided into three parts. The first theoretical part explain theoretical knowledge important for understanding the topic. The second part analyzes the current situation of the company and based on these analyzes there is a proposal for improvement of online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.

The diploma thesis deals with the marketing communication of the e-commerce selling food and needs for dogs. The thesis is based on the theoretical knowledge on which the analysis is based. Data from the analysis is then processed and interpreted in order to make communication with the target group more efficient and increase the return on investments inserted into individual communication channels.

There is a growing interest in alternative transport fuels. There are two underlying reasons for this interest; the desire to decrease the environmental impact of transports and the need to compensate for the declining availability of petroleum. In the light of both these factors the Diesel Dual Fuel, DDF, engine is an attractive concept. The primary fuel of the DDF engine is methane, which can be derived both from renewables and from fossil sources. Methane from organic waste; commonly referred to as biomethane, can provide a reduction in greenhouse gases unmatched by any other fuel. The DDF engine is from a combustion point of view a hybrid between the diesel and the otto engine and it shares characteristics with both. This work identifies the main challenges of DDF operation and suggests methods to overcome them. Injector tip temperature and pre-ignitions have been found to limit performance in addition to the restrictions known from literature such as knock and emissions of NOx and HC. HC emissions are especially challenging at light load where throttling is required to promote flame propagation. For this reason it is desired to increase the lean limit in the light load range in order to reduce pumping losses and increase efficiency. It is shown that the best results in this area are achieved by using early diesel injection to achieve HCCI/RCCI combustion where combustion phasing is controlled by the ratio between diesel and methane. However, even without committing to HCCI/RCCI combustion and the difficult control issues associated with it, substantial gains are accomplished by splitting the diesel injection into two and allocating most of the diesel fuel to the early injection. HCCI/RCCI and PPCI combustion can be used with great effect to reduce the emissions of unburned hydrocarbons at light load. At high load, the challenges that need to be overcome are mostly related to heat. Injector tip temperatures need to be observed since the cooling effect of diesel flow through the nozzle is largely removed. Through investigation and modeling it is shown that the cooling effect of the diesel fuel occurs as the fuel resides injector between injections and not during the actual injection event. For this reason; fuel residing close to the tip absorbs more heat and as a result the dependence of tip temperature on diesel substitution rate is highly non-linear. The problem can be reduced greatly by improved cooling around the diesel injector. Knock and preignitions are limiting the performance of the engine and the behavior of each and how they are affected by gas quality needs to be determined. Based on experiences from this project where pure methane has been used as fuel; preignitions impose a stricter limit on engine operation than knock. / QC 20120626 / Diesel Dual Fuel

Diplomová práce řeší problematiku reklamních kampaní na internetu. Podrobně se věnuje pay-per-click reklamě v internetových vyhledávačích a reklamě ve srovnávačích cen (shopping comparison engines). V práci je popsána tvorba, správa i optimalizace reklamní kampaně v těchto dvou druzích internetové reklamy. Práce poskytuje jak pohled teoretický, tak zahrnuje i praktické zkušennosti z oboru. V závěru práce je nastíněna možná interakce těchto dvou druhů online reklamy.

L’influence de la couleur dans les mécanismes perceptuels et attentionnels a été étudiée. Quatre couleurs (le rouge, le vert, le bleu et le jaune) ont été calibrées individuellement à travers la technique heterochromatic flicker photometry. Suivant cela, les participants ont déployé leur attention à une cible (un cercle de couleur avec une ligne orientée). Les données électrophysiologiques ont été enregistrées pendant que les sujets performaient la tâche de recherche visuelle, et les analyses ont été basées sur les potentiels évoqués (PÉs). Trois composantes des PÉs ont été examinées : la posterior contralateral positivity (Ppc); la N2pc, reflétant le déploiement de l’attention visuo-spatiale et la temporal and contralateral positivity (Ptc). Des conditions dans lesquelles la cible était bleu ou rouge, lorsque comparées à des conditions avec une cible jaune ou verte suscitaient une N2pc plus précoce. Une amplitude plus élevée est aussi observée pour les cibles rouges pour les composantes Ppc et Ptc, reflétant une sélectivité pré-attentionelle. Ces résultats suggèrent de la prudence dans l’interprétation de données comparant des cibles de différentes couleurs dans des tâches de PÉs, et ce même lorsque les couleurs sont équiluminantes. / We investigated how target color affected behavioral and electrophysiological results in a visual search task. Perceptual and attentional mechanisms were tracked using the N2pc component of the event-related potential and other lateralized components. Four colors (red, green, blue, or yellow) were calibrated for each participant for luminance through heterochromatic flicker photometry and equated to the luminance of grey distractors. Each visual display contained 10 circles, 1 colored and 9 grey, each of which contained an oriented line segment. The task required deploying attention to the colored circle, which was either in the left or right visual hemifield. Three lateralized ERP components relative to the side of the lateral colored circle were examined: a posterior contralateral positivity (Ppc) prior to N2pc, the N2pc, reflecting the deployment of visual spatial attention, and a temporal and contralateral positivity (Ptc) following N2pc. Red or blue stimuli, as compared to green or yellow, had an earlier N2pc. Both the Ppc and Ptc had higher amplitudes to red stimuli, suggesting particular selectivity for red. The results suggest that attention may be deployed to red and blue more quickly than to other colors and suggests special caution when designing ERP experiments involving stimuli in different colors, even when all colors are equiluminant.

A major challenge faced by project managers is balancing the variables of scope, cost, and schedule. Changes in scope usually result in cost/schedule overruns. Variance in either or both of them creates disorder (typically increases) in the estimated or projected time and cost. Therefore, controlling cost and schedule are two of the most critical aspects of a construction project. This research uses two already existing management theories, specifically Management by Means (MBM) and Management by Results (MBR), and analyzes a case where these two theories are combined with the goal of improving construction practices. This research compares an eight month schedule in a construction project and relates Percentage of Planned activities Completed (PPC) with projected and actual draw (cash) calls. The research analyzes the question of how lean construction PPC captures variance in cost. The research method is based on a literature review, data collection, case study and data interpretation to answer the hypothesis that improvement in PPC over a particular month has a positive correlation with difference between cash calls. Because this research is limited to a time frame of 8 months in a single project, it is not statistically significant. However, this research serves to create a model template or pilot study for a larger study.

L’influence de la couleur dans les mécanismes perceptuels et attentionnels a été étudiée. Quatre couleurs (le rouge, le vert, le bleu et le jaune) ont été calibrées individuellement à travers la technique heterochromatic flicker photometry. Suivant cela, les participants ont déployé leur attention à une cible (un cercle de couleur avec une ligne orientée). Les données électrophysiologiques ont été enregistrées pendant que les sujets performaient la tâche de recherche visuelle, et les analyses ont été basées sur les potentiels évoqués (PÉs). Trois composantes des PÉs ont été examinées : la posterior contralateral positivity (Ppc); la N2pc, reflétant le déploiement de l’attention visuo-spatiale et la temporal and contralateral positivity (Ptc). Des conditions dans lesquelles la cible était bleu ou rouge, lorsque comparées à des conditions avec une cible jaune ou verte suscitaient une N2pc plus précoce. Une amplitude plus élevée est aussi observée pour les cibles rouges pour les composantes Ppc et Ptc, reflétant une sélectivité pré-attentionelle. Ces résultats suggèrent de la prudence dans l’interprétation de données comparant des cibles de différentes couleurs dans des tâches de PÉs, et ce même lorsque les couleurs sont équiluminantes. / We investigated how target color affected behavioral and electrophysiological results in a visual search task. Perceptual and attentional mechanisms were tracked using the N2pc component of the event-related potential and other lateralized components. Four colors (red, green, blue, or yellow) were calibrated for each participant for luminance through heterochromatic flicker photometry and equated to the luminance of grey distractors. Each visual display contained 10 circles, 1 colored and 9 grey, each of which contained an oriented line segment. The task required deploying attention to the colored circle, which was either in the left or right visual hemifield. Three lateralized ERP components relative to the side of the lateral colored circle were examined: a posterior contralateral positivity (Ppc) prior to N2pc, the N2pc, reflecting the deployment of visual spatial attention, and a temporal and contralateral positivity (Ptc) following N2pc. Red or blue stimuli, as compared to green or yellow, had an earlier N2pc. Both the Ppc and Ptc had higher amplitudes to red stimuli, suggesting particular selectivity for red. The results suggest that attention may be deployed to red and blue more quickly than to other colors and suggests special caution when designing ERP experiments involving stimuli in different colors, even when all colors are equiluminant.

The phonological system can be described and analyzed on three levels; word, syllable and segment. The non-linear nature of the system enables an analysis from different viewpoints on phonology. LINköpingsUnderSökningen (LINUS) is a phonological test for children between the ages of 3 to 6 years which enables a non-linear analysis. Previous studies at  Linköping University have shown that children with phonological language impairment have phonological deviations on all three levels. Even though there is research involving Swedish-speaking children with expressive phonological impairment, further research is needed due to lacking in sample size and age span of participants. The purpose of this thesis is to compare the expressive phonological ability of children between the ages of 3 to 5 years who have been referred to a speech and language pathologist (SLP) for suspected phonological difficulties with a control group consisting of peers without known difficulties. In the study 10 children participated who were recruited from a speech and language pathologist clinic in a big city in Sweden, and raw data was also used from a previous study on an additional 11 children. Children with language impairment were matched with a control group with children of the same age. The age interval of participating children was between 3 years and 2 months and 4 years and 11 months.  The LINUS test was issued at a speech and language pathologist clinic together with a SLP.  The results showed similar deviations on word, syllable and segment level for both the study group and the control group. However the results of the study group contained a higher amount of deviations. The word and syllable level caused the greatest challenge for both groups. Additionally, both the study group and the control group exhibited deviations in terms of word structure where the most frequent shortcoming was reduction of consonant clusters. To conclude, similar types of deviations occurred in both groups, although the study group had a higher amount of deviations on all levels. For stronger conclusions, a larger sample size and younger participants are needed.

DUARTE, Denísia Kênia Feliciano. O ensino dos pretéritos em espanhol para brasileiros a partir de contos: a tradução da variação linguística como estratégia didática. 2017. 242f. –Dissertação (Mestrado) – Universidade Federal do Ceará, Dissertação apresentada ao Programa de Pós-Graduação em Estudos da Tradução, Fortaleza (CE), 2017. / Submitted by Gustavo Daher (gdaherufc@hotmail.com) on 2017-05-08T12:18:26Z No. of bitstreams: 1 2017_dis_dkfduarte.pdf: 7421655 bytes, checksum: b3dcd6861822c37743d63aac702326a5 (MD5) / Approved for entry into archive by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2017-05-08T13:25:43Z (GMT) No. of bitstreams: 1 2017_dis_dkfduarte.pdf: 7421655 bytes, checksum: b3dcd6861822c37743d63aac702326a5 (MD5) / Made available in DSpace on 2017-05-08T13:25:43Z (GMT). No. of bitstreams: 1 2017_dis_dkfduarte.pdf: 7421655 bytes, checksum: b3dcd6861822c37743d63aac702326a5 (MD5) Previous issue date: 2017 / Esta investigación tiene como objetivo general analizar las contribuciones del uso de la traducción en la enseñanza del Pretérito Perfecto Simple (PPS) y del Pretérito Perfecto Compuesto (PPC), para aprendices brasileños de lengua española. Entonces, utilizamos la metodología de enseñanza y aprendizaje de lengua, propuesta por la escuela de Ginebra, proponiendo una secuencia didáctica (con el género cuento como objeto unificador). Para facilitar el aprendizaje de esos tiempos verbales de la lengua española, examinamos los condicionamientos lingüísticos y extralingüísticos en los usos de esos tiempos verbales en lengua española y en lengua portuguesa; analizamos las opciones traslatorias realizadas por cada grupo de estudiantes en los pasos de la secuencia didáctica aplicada, llevando en cuenta el fenómeno de la variación lingüística en el uso de los pretéritos en estudio; y, por fin, verificamos de qué forma el uso de la traducción, a partir de una óptica funcionalista, puede contribuir para la enseñanza de la variación lingüística en lo que se refiere a los usos del PPS y PPC de la lengua española para estudiantes brasileños. Este estudio se caracteriza como una investigación-acción, de cuño cualitativo y exploratorio. Aplicamos una secuencia didáctica en un grupo del segundo semestre de la carrera de Letras-Español Nocturno de la Universidad Federal de Ceará, con la traducción directa de un fragmento del cuento “¡Diles que no me maten!”, del autor mexicano Juan Rulfo. Estas traducciones asociadas a una ficha de sondeo y a un cuestionario formaron el corpus de esta investigación. Dieron soporte a esta investigación los presupuestos teóricos de la Traducción Funcionalista de Nord (1991, 1994, 2009, 2012) y de la Traducción Pedagógica de Hurtado Albir (1988, 1999, 2001). Con relación a la variación lingüística, consideramos los estudios de Pontes (2014) y Mayoral (1998). Sobre el planteamiento de las secuencias didácticas, nos apoyamos en un modelo didáctico propuesto por Dolz, Noverraz y Schneuwly (2004). Para el análisis de los usos y valores del PPS y del PPC en las dos lenguas, reanudamos los estudios de Alarcos Llorach (1994), Matte Bon (2010a, 2010b), Castro (1974), Oliveira (2007, 2010), Gómez Torrego (2005), Gutiérrez Araus (1997), Castilho (2010), Pontes (2009), Comrie (1985), Ilari (1997) y Barbosa (2003, 2008). Se obtuvieron los siguientes resultados, provenientes del aprendizaje de los estudiantes, con respecto a los usos y valores del PPS y PPC: (i) Reconocimiento de los condicionamientos lingüísticos y extralingüísticos que influyeron en los usos y valores del PPS y PPC; (ii) concienciación de la diversidad lingüística en el uso del PPS y PPC, a partir de la Secuencia Didáctica, por medio del género cuento moderno; (iii) percepción de la importancia de los factores intratextuales y extratextuales para obtenerse una traducción funcional. Los factores que condicionaron los usos del PPS y PPC, en las traducciones de los estudiantes, fueron: (i) el origen geográfico del público base y del público meta; (ii) el tipo de discurso movilizado en el texto - formal o informal; (iii) tipo de verbo (estados, actividades, realizaciones y logros); (iv) valores temporales (marcadores temporales), aspectuales (duratividad, dinamicidad y telicidad) y modales (valor de certeza e incertidumbre). Llegamos a la conclusión de que el uso del PPS fue condicionado por los valores modales de certeza, verbos dinámicos y eventos puntuales; ya el uso del PPC por los valores modales de incertidumbre, valores de duratividad o iteractividad y procesos que indican un estado resultante. También, verificamos que los marcadores temporales pre-hodiernos condicionaron el uso del PPS, mientras que los marcadores temporales hodiernos condicionaron tanto el uso del PPS como el uso del PPC. En la variedad mexicana, hay el uso de la forma simple y de la compuesta del Pretérito Perfecto, pero la primera es la predominante, en la función de variante lingüística y con valores distintos. / Esta pesquisa tem como objetivo geral analisar as contribuições do uso da tradução no ensino do Pretérito Perfeito Simples (PPS) e do Pretérito Perfeito Composto (PPC), para aprendizes brasileiros de língua espanhola. Desta forma, utilizamos a metodologia de ensino e aprendizagem de língua, proposta pela escola de Genebra, propondo uma sequência didática (com o gênero conto como objeto unificador). Para facilitar a aprendizagem desses tempos verbais da língua espanhola, examinamos os condicionamentos linguísticos e extralinguísticos nos usos desses tempos verbais em língua espanhola e em língua portuguesa; analisamos as opções tradutórias realizadas por cada grupo de alunos nas etapas da sequência didática aplicada, considerando o fenômeno de variação linguística no uso dos pretéritos em estudo; e, por fim, verificamos de que forma o uso da tradução, a partir da perspectiva funcionalista, pode contribuir para o ensino da variação linguística no que tange aos usos do PPS e PPC da língua espanhola para estudantes brasileiros. Esta pesquisa se caracteriza como uma pesquisaação, de cunho qualitativo e exploratório. Aplicamos uma sequência didática em um grupo de segundo semestre do curso de Letras-Espanhol Noturno da Universidade Federal do Ceará, com a tradução direta de um fragmento do conto “¡Diles que no me maten!” do autor mexicano Juan Rulfo. Tais traduções juntas a um teste de sondagem e a um questionário formaram o corpus desta pesquisa. Deram suporte a esta pesquisa os pressupostos teóricos da Tradução Funcionalista de Nord (1991, 1994, 2009, 2012) e da Tradução Pedagógica de Hurtado Albir (1988, 1999, 2001). No tocante à tradução e à variação linguística, consideramos os estudos de Pontes (2014) e Mayoral (1998). No que se refere à elaboração de sequências didáticas, apoiamo-nos no modelo didático proposto por Dolz, Noverraz e Schneuwly (2004). Para a análise dos usos e valores do PPS e do PPC nas duas línguas, retomamos os estudos de Alarcos Llorach (1994), Matte Bon (2010a, 2010b), Castro (1974), Oliveira (2007, 2010), Gómez Torrego (2005), Gutiérrez Araus (1997), Castilho (2010), Pontes (2009), Comrie (1985), Ilari (1997) e Barbosa (2008). Obtivemos os seguintes resultados, oriundos da aprendizagem dos alunos, no que toca aos usos e valores do PPS e do PPC: (i) reconhecimento dos condicionamentos linguísticos e extralinguísticos que influenciaram os usos e valores do PPS e do PPC; (ii) conscientização da diversidade linguística no uso do PPS e do PPC, a partir da Sequência Didática por meio do gênero conto moderno; (iii) percepção da importância dos fatores intratextuais e extratextuais para se obter uma tradução funcional. Os fatores que condicionaram os usos do PPS e do PPC, nas traduções dos alunos, foram: (i) a origem geográfica do público base e do público meta; (ii) o tipo de discurso adotado no texto – formal ou informal; (iii) tipo de verbo (estados, atividades, processos culminados e culminações); (iv) valores temporais (marcadores temporais), aspectuais (duratividade, dinamicidade e telicidade) e modais (valor de certeza e de incerteza). Concluímos que o uso do PPS foi condicionado por valores modais de certeza, verbos dinâmicos e eventos pontuais; já o uso do PPC por valores modais de incerteza, valores de duratividade ou iteratividade e processos que indicam um estado resultante. Verificamos, também, que os marcadores temporais pré-hodiernos condicionaram o uso do PPS, enquanto que os marcadores temporais hodiernos condicionaram tanto o uso do PPS quanto o uso do PPC. Na variedade Mexicana, há o uso da forma simples e da forma composta do Pretérito Perfeito, sendo a primeira predominante, na função de variante linguística e com valores diferentes.

Dans le cadre de cette thèse, nous nous sommes intéressés à la mise en œuvre d'algorithmes auto-adaptatifs d'Intelligence Collective pour la résolution de problèmes d'optimisation modélisés dans un langage de Programmation par contraintes (PPC). Nous avons porté une attention particulière à la famille d'algorithmes de type « Ant Colony Optimization » (ACO). Nous avons développé trois contributions, à savoir : (1) Intégration des algorithmes de type ACO dans un langage de programmation par contraintes pour la résolution de problèmes de satisfaction de contraintes; (2) Proposition d'un algorithme hybride et générique où ACO est couplé à une approche complète pour résoudre des problèmes d'optimisation combinatoires (3) Proposition d'une stratégie capable d'adapter dynamiquement les paramètres de ACO. / In this thesis, we focused on the implementation of self-adaptive algorithms for solving optimization problems modeled in a Constraint Programming (CP) language. We focus on to the Ant Colony Optimization (ACO) algorithms. We have developed three contributions, namely: (1) Integration of ACO algorithms in a constraint programming language for solving constraint satisfaction problems, (2) Proposal of a generic hybrid algorithm which combines ACO and CP approach to solving combinatorial optimization problems (3) Proposal of a strategy to dynamically adjust the parameters of ACO.