Diploma thesis focuses on the selection and application of appropriate internet marketing tools. It specifies possible fields of B2C promotion on the internet. It analyses chosen company and its existing operations in the field of internet marketing due to recommended procedures and procedures of its competitors. Diploma thesis uses theoretical knowledge and analysis for application of proposed internet marketing strategy and finally compares performances of applied areas of the internet marketing.

The subject of the thesis Online Propagation of Web Portal is formulation of recom-mendations for online campaigns for selected business entity. In the first chapter are defined basic concepts of Internet advertising as part of marketing and terms of web analytics. In the second chapter, there are internet campaigns analyzed using web analy-tics. On the basis of this analysis are formulated specific recommendations in the third chapter. The fourth chapter deals with the evaluation of modified campaigns. The fifth chapter deals with the evaluation of the results and the formulation of final recommen-dations.

The thesis presents a research in the Public Power Corporation S.A. – PPC in Athens, Greece. The main purpose of this study is to examine the employees of PPC use of the IT (Information Technology) system and whether the system supports, helps and facilitates their work or generate problems to them in their daily work. The IT system that is being used in the PPC is SAP (Systems, Applications and Products) and was implemented about two years ago, in 2015. Therefore, my intention is to explore and analyze the usefulness and efficiency of SAP and detect the advantages as well as the problems of this IS which have impact on the quality of the customer services. Furthermore, the latest years that the financial crisis occurs in Greece the common interest for public firm’s development, became a motive for me to propose and undertake this research due to the fact that these kinds of public companies can contribute to the economy of Greece. For the research, I used the interpretive paradigm. The methodology used is ethnography and the two methods are the interviews and the observation. The research was conducted in different departments of PPC. The participants are the employees, the managers and one Director of PPC. The data collected from the two methods are analyzed by using the Lichtman’s six step of analysis. After the data analysis, the results indicate that there are vital problems in the PPC in relation to the use of the IT system which in some cases are more than the advantages. The users of SAP have expressed their experience in relation to the implementation of the new IT system. They recognize the importance on using such an advanced IT system but on the other hand, they express the limitations and the problems because of the vital problems on PPC.

This thesis analyses the possible utilizations of social networks by companies in order to obtain benefits in their field of business. This study is focused on the most popular social network on a global scope, i.e. Facebook, Twitter, LinkedIn, Google+ and YouTube. The theoretical section summarizes and provides an analysis of its suitability and possibility for applications in commercial companies. The possibilities discussed are in particular marketing, client communication, brand development and public relations. Moreover, the practical part of this thesis lists the main case studies that depict the utilization of social networks in practice and highlight the benefits the individual companies gain and their costs. Case studies further discuss the use of social networks by traditional and less traditional means for small and larger-sized companies. The thesis is complemented by applied research of social network activities of companies and the analysis of the perception of their users, which is realized by questionnaire survey.

This Diploma thesis is focused on the Internet marketing tools, which are suitable for the Company aimed at selling consumable goods. These Internet marketing tools are applied within Zoot Company. Diploma thesis is divided in two logical parts, theoretical and practical. Individual tools are introduced and intimately analysed in theoretical part. For all mentioned tools, there is a definition of their advantages, description of the process, how to manage those tools, the process models and the description of the tools for their evaluation. The practical part is based on the theoretical part. This part contains the analysis of the Zoot Company and its competitors and the analysis of Zoot's usage of the Internet marketing tools defined in theoretical part. The end of the practical part contains recommendations, how to improve the Internet marketing tools management. Main benefit of the theoretical part is the framework of Internet marketing tools, which are suitable for the Company aimed at selling consumable goods and their process adaptation. The benefit of the practical part is the intimate analysis of Zoot Company and its usage of the Internet marketing tools from theoretical part together with recommendations how to improve the Internet marketing tools management.

The main target of this work is to monitor the current status and advancement of Internet marketing at pre-arranged trading company. From analysis to draw conclusions, submit them to the guidance, recommend next steps, let it them approve and begin implementing the newly proposed solutions. The author discusses how detailed survey of the current marketing market and customer analysis of the company due to the best possible choice of appropriate marketing techniques. The aim is to streamline the work, save costs, increase conversion rates, and increase the competitive advantage of the customer company. Practical steps are based on theoretical knowledge acquired before and during the creation of this work. The result already is deployed Internet marketing strategies. All the practical work is carried out in the customer enterprise on real data with real Budge on a real goods. The practical part includes evaluation of new marketing techniques, comparison with the prior and subsequent recommendations for the future.

This work deals with internet advertising. Describes the basic characteristics of Internet marketing, survey errors that nascent entrepreneurs engage in formulating goals. Discusses the different types of advertising on the Internet usable in terms of functionality, payment options. It also offers an overview of advertising systems that provide these types of ads. In connection with advertising, the work deals with the problem of blocking. On show are the best known systems that block ads, but also ways to bypass such systems. The aim is to give people who want to invest money into advertising, relevant information about our services and help them choose the right type of promotion for your website. According to predefined criteria to verify the suitability of advertising and advertising system on the guesthouse accommodation in Spindleruv Mlyn. The performance is selected advertising system, its functions, a detailed procedure for creating the campaign and its optimization. The results presented show that the ad was chosen correctly. In addition, there are suggested ways to improve an existing campaign.

En los últimos años, dentro del marco de los motores de encendido por compresión, el número de investigaciones centradas en el desarrollo y estudio de nuevos modos de combustión de baja temperatura premezclados ha sido ingente. Dichos modos presentan indudables ventajas respecto a los modos convencionales de combustión Diesel por difusión, sobre todo en cuanto a la reducción de emisiones contaminantes, especialmente de NOx y hollín características de estos motores. No obstante, dichos nuevos conceptos también presentan diversas problemáticas no resueltas hasta el momento. Fundamentalmente, estas derivan del control sobre el proceso de combustión, ya que son las condiciones termodinámicas en el interior de la cámara de combustión las que determinan el momento de encendido y por tanto las prestaciones y emisiones asociadas al mismo. Este hecho implica graves problemas con respecto al control del inicio y de la liberación de la energía en el ciclo motor, así como también un estrecho rango de operación en donde los modos de combustión de baja temperatura, tanto homogéneos como premezclados, son funcionales. Con la finalidad de paliar y reducir estas limitaciones, la presente tesis propone como objetivo principal contribuir a la reducción de las diferentes desventajas derivadas del control de los procesos de combustión parcialmente premezclados así como a mejorar el conocimiento de los procesos físico químicos involucrados en los mismos. En primer lugar, se propone ampliar los conocimientos que existen en la actualidad en cuanto a la variación de la reactividad del combustible en procesos de combustión parcialmente premezclados como estrategia para aumentar el control y modulación sobre el modo de combustión. Para ello se plantea un estudio y caracterización de los principales fenómenos (inyección, mezcla y autoencendido) derivados del uso de la gasolina en motores de encendido por compresión de inyección directa y mediante la utilización de un sistema common rail de alta presión. Derivados de estos estudios se presentan las principales diferencias encontradas en los procesos de inyección entre el Diesel y la gasolina debidos principalmente a las diferencias en densidad y viscosidad. También se observa que en los resultados de cantidad de movimiento, penetración y ángulo del chorro las diferencias son mínimas, existiendo por el contrario una gran diferencian en la longitud liquida entre ambos combustibles en condiciones evaporativas. Los estudios del proceso de mezcla muestran como, en condiciones de premezcla parcial donde los transitorios sobre el proceso de inyección son importantes, los resultados son similares para el Diesel y la gasolina. / Domenech Llopis, V. (2013). Estudio de nuevas estrategias para el control de la combustion en modos parcialmente premezclados en motores de encendido por compresión [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/32956 / TESIS

The purpose of this thesis is to propose changes of marketing strategy on the Internet. Based on theoretical knowledge and general analysis of competitors online communication have been proposed particular elements of SEO. Many of these proposals can be practically used. Results of this work can help optimize own website, start PPC campaign or just to be solid groud for other marketing activities on the Internet.

This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.