This dissertation examines two problems retailers face when assessing their marketing resource allocation. In the first chapter, I develop a conceptual framework and modeling approach to help retailers assess how online and offline marketing effectiveness vary by channel, customer value segment, and country. In the main application, using a retail dataset from six countries, I estimate Hierarchical Linear and Cross-Random Effects models to find that own- and cross-channel sales responsiveness to online and offline marketing varies by value segment and country. Specifically, direct mail drives offline sales for prospects cross all countries and email drives both online and offline sales across customer segments in half of the countries. Customer value is the key driver of offline sales, while country is a key driver of online sales. I validate the findings with a second retail dataset and a field experiment. The different elasticities and customer segment sizes across countries imply a different marketing resource allocation from status-quo. The findings generate actionable implications for theory and managers. In the second chapter, I quantify the simultaneous effects of customer satisfaction (CS) and employee satisfaction (ES) on cross-buying. I jointly model the effects of CS and ES on cross-buying probability controlling for customer heterogeneity and time effects. The model accounts for nonlinear and asymmetric effects of satisfaction. Moreover, I examine whether the effects of CS and ES on cross-buying are non-monotonic. I employ panel datasets at individual customer and employee level on transactions and satisfaction of a leading car rental company. The results of the empirical analysis lead to four main findings. First, CS and ES have simultaneous effects on cross-buying probability. Second, the effect size of ES is about 2.7 times larger than the effect of CS. Third, the relationship between satisfaction and cross-buying is concave non-monotonic. For low satisfaction levels, an increase in satisfaction leads to higher cross-buying. However, for high levels of satisfaction, an increase in satisfaction leads to lower cross-buying. Fourth, CS and ES do not have an interaction effect on cross-buying probability.

Dans le but de faire face aux défis interdépendants en termes d’épuisement des ressources énergétiques, de dégradation environnementale et des préoccupations de santé publique dans le contexte chinois en réponse au développement durable, nous nous concentrons sur l'étude des politiques en matière d’énergie, d’environnement et de santé en Chine. Dans le chapitre 1, nous donnons un aperçu des politiques chinoises en matière d’énergie, d’environnement et de santé au cours des 20 dernières années afin de connaître les orientations politiques futures auxquelles le gouvernement n'a pas donné une attention suffisante. Dans les trois chapitres suivants, nous proposons une série d'études empiriques afin de tirer quelques implications politiques utiles. Dans le chapitre 2, nous étudions l'impact de l'urbanisation, de l'adaptation de la structure industrielle, du prix de l'énergie et de l'exportation sur les intensités énergétiques agrégés et désagrégés des provinces. Dans le chapitre 3, nous étudions les facteurs qui expliquent la transition énergétique vers des combustibles propres des ménages ruraux. Dans le chapitre 4, nous examinons les effets conjoints des risques environnementaux, du revenu individuel, des politiques de santé sur l'état de santé des adultes chinois. En particulier, nos résultats empiriques suggèrent d’intégrer le développement urbain dans la stratégie d'économies d'énergie; de considérer des substitutions/complémentarités complexes parmi les sources d'énergie et entre l'énergie et l’alimentation pour les ménages ruraux; d’aligner les politiques environnementales, énergétiques et alimentaires avec les politiques de santé. / With the purpose of coping with the intertwined challenges of energy depletion, environmental degradation and public health concerns in the Chinese-specific context in response to sustainable development, we focus on investigating China’s energy, environment and health policies. In chapter 1, we provide an overview of China’s energy, environment and health policies over the past 20 years in order to know about the future policy directions to which the government has not given a sufficient attention. In the following three chapters, we provide a series of empirical studies so as to derive some useful policy implications. In chapter 2, we investigate the impact of urbanization, industrial structure adjustment, energy price and export on provincial aggregate and disaggregate energy intensities. In chapter 3, we study the factors explaining the switches from dirty to clean fuel sources in rural households. In chapter 4, we examine the joint effects of environmental hazards, individual income and health policies on the health status of Chinese adults. Our empirical findings particularly suggest integrating urban development into the strategy of energy saving; considering the complex substitutions/complementarities among energy sources and between energy and food for rural households; aligning the environment, energy and food policies with health policies.