Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-11T20:26:15Z No. of bitstreams: 1 GuianezzaMescherichiaDeGoisSaraivaMeira_TESE.pdf: 2819422 bytes, checksum: 9cf8c37817977b92201e3ffabf0604c7 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-10-13T20:00:14Z (GMT) No. of bitstreams: 1 GuianezzaMescherichiaDeGoisSaraivaMeira_TESE.pdf: 2819422 bytes, checksum: 9cf8c37817977b92201e3ffabf0604c7 (MD5) / Made available in DSpace on 2016-10-13T20:00:14Z (GMT). No. of bitstreams: 1 GuianezzaMescherichiaDeGoisSaraivaMeira_TESE.pdf: 2819422 bytes, checksum: 9cf8c37817977b92201e3ffabf0604c7 (MD5) Previous issue date: 2016-04-19 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Os pap?is assumidos pelas mulheres na modernidade recente (MOITA LOPES, 2013) despertaram o interesse de in?meros pesquisadores nacionais e internacionais. O termo emancipa??o tem sido gerador de discord?ncias e pol?micas, tendo-se em conta o fato de que a mulher, mesmo havendo ingressado no mercado de trabalho, continua a exercer os pap?is socialmente impostos ? o de m?e, esposa e dona de casa. Em paralelo, as revistas femininas, em especial a revista Claudia, assumiram o prop?sito de orientar as mulheres no desempenho de suas muitas fun??es: como educar os filhos, como cuidar do lar, como agradar o c?njuge, e at? como ter sucesso na carreira profissional. Circunscrita nesse contexto, esta tese visa revelar as perman?ncias e as rupturas que se manifestam nos discursos femininos registrados na fanpage Claudia online, testemunhando como os pap?is sociais e as rela??es de poder influenciam na (trans)forma??o das identidades femininas. Em fun??o desse alcance, buscou-se uma sustenta??o te?rica nos postulados da An?lise Cr?tica do Discurso (ACD); mais especificamente, na Abordagem Sociol?gica e Comunicacional do Discurso (ASCD) ?, que, por sua vez, est? sendo desenvolvida na Universidade Federal do Rio Grande do Norte, em concomit?ncia com a Universidade Federal de Sergipe, sob a coordena??o da professora Dr.? Cleide Em?lia Faye Pedrosa (PEDROSA, 2012). Tamb?m se fez ancoragem, neste percurso investigativo, em saberes da Lingu?stica Sist?mico-Funcional (LSF); especialmente, no que concerne ao Sistema de Avaliatividade; na Sociologia para Mudan?a Social e nos Estudos Culturais. A ancoragem metodol?gica firma-se no paradigma qualitativo-interpretativista (MOITA LOPES, 2006), circunscrito ?s Ci?ncias Humanas e Sociais, com foco na Lingu?stica Aplicada (LA). O corpus comp?e-se de vinte e quatro postagens, divididas em seis tem?ticas recorrentes na fanpage Claudia online. Os resultados indicam que a fanpage Claudia online discute, de fato, os pap?is que as mulheres exercem em nosso meio social. Observa-se, ainda, que alguns desses pap?is foram solidificados devido aos par?metros conservadores da sociedade, perpetuando-se por muitas gera??es e sendo naturalizados ao sexo feminino. A constata??o ?, pois, a de que h? perman?ncia dos pap?is impostos, e de que, na modernidade recente, as mulheres passaram a exercer outros tantos pap?is, merecendo destacar o fato de que, hoje, a mulher trabalha fora, investe na forma??o acad?mica, frequenta academia diariamente, dirige autom?vel, participa das reuni?es escolares dos filhos, vai ao sal?o de beleza, administra o pr?prio sal?rio, delega fun??es ? secret?ria dom?stica; enfim, executa muitas tarefas concomitantemente, configurando-se, assim, o ac?mulo de fun??es exercidas pelas mulheres, o que justifica a atribui??o do r?tulo de ?mulher maravilha?, e leva ? ruptura nos padr?es e na execu??o dos pap?is femininos. / The roles played by women in late modernity (MOITA LOPES, 2013) encouraged the interest of a great number of national and international researchers. The term emancipating in anyway has been of disagreement and controversy, taking into account the fact that the woman, even though has conquered the labor market, continues to play the roles imposed by society ? of mother, wife and of housewife. At the same time, women's magazines, mainly Claudia magazine, have assumed the purpose to guide women in the performance of their multiple functions: how to educate their children, how to take care of their home, how to please their spouse, and even how to succeed in their professional careers. Circumscribed in this context, this thesis aims at investigating the permanence and the ruptures that are expressed in women's speeches posted in the fan page of Claudia magazine online, testifying how social roles and power relations influence the (trans)formation of female identities. Due to this scope, this research is based on the theoretical framework postulated by the Critical Discourse Analysis (CDA); specifically, in the Sociological and Communication of Discourse Approaches (ASCD) ? that is being developed at the Universidade Federal do Rio Grande do Norte, in partnership with the Universidade Federal de Sergipe, coordinated by the PhD Profesor Cleide Emilia Faye Pedrosa (Pedrosa, 2012). This study is also based, during the investigation, on knowledge of Systemic Functional Linguistics (SFL); especially regarding to the Appraisal System; in Sociology for Social Change and Cultural Studies. Methodologically, the research is anchored in the qualitative-interpretative paradigm (MOITA LOPES, 2006), circumscribed to Human and Social Sciences, focusing on Applied Linguistics (LA). The data of this research is made up of twenty-four postings, divided into six recurring themes, in the fan page of Claudia Magazine online. The results show that the fan page Claudia online, in fact, discusses the roles that women play in our social context. It is also observed that some of these roles were solidified due to conservative parameters of society, perpetuating itself for many generations and being naturalized to female gender. The finding is, therefore, that there is a permanence of the imposed roles, and that, in late modernity, women have come to play so many other roles, deserving to highlight the fact that nowadays the woman works outside, invests in academic education, visits regularly the gym, drives a car, attends the school meetings of their children, frequents beauty salon, manages their own incomes, delegates household jobs to the housemaid; finally, she carries out many tasks simultaneously, establishing thus the accumulation of positions held by women, which justifies the label attributes of "wonder woman", and leads to disruption in patterns and in the implementation of women's roles.