Submitted by Ana Paula Borges Gonçalves (borgean12@hotmail.com) on 2012-10-10T20:08:15Z No. of bitstreams: 1 TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) / Rejected by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br), reason: Prezada aluna Ana Paula, Favor retirar o embargo e submeter novamente, pois as Teses e Defesas devem ficar disponíveis na Biblioteca para consulta. ÁUREA SRA on 2012-10-19T12:53:03Z (GMT) / Submitted by Ana Paula Borges Gonçalves (borgean12@hotmail.com) on 2012-10-24T14:45:56Z No. of bitstreams: 2 TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2012-10-24T16:32:56Z (GMT) No. of bitstreams: 2 TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2012-10-25T17:09:04Z (GMT) No. of bitstreams: 2 TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) / Made available in DSpace on 2012-10-25T17:09:18Z (GMT). No. of bitstreams: 2 TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) TESE 2011 final F - versao final 64 defesa SETEMBRO DE 2012.pdf: 2215043 bytes, checksum: 456742cbb1f18495ddf860d7c068c939 (MD5) Previous issue date: 2012-06-27 / Argumentando-se que as Tecnologias da Informação Móveis e Sem Fio (TIMS) vêm ocupando um espaço, cada vez maior, na vida dos indivíduos, e que, em função desta proximidade, novas formas de interação aparecem, este trabalho procurou aprofundar a relação entre Smartphones e Gênero. Fundamentado em abordagens teóricas relativas à existência de paradoxos associados ao uso de artefatos tecnológicos e às copying strategies adotadas pelos usuários, este estudo procurou identificar a existência e a intensidade de paradoxos associados ao uso diário de smartphones por executivos brasileiros, de ambos os sexos. O trabalho também procurou avaliar a forma como os executivos lidam com as possíveis ambiguidades vivenciadas em seus dia-a-dia. O método de estudo de caso múltiplo, cujos executivos eram as unidades de análise, foi aplicado junto a executivos mulheres e homens, usuários constantes da tecnologia smartphone e ocupantes de cargos de médio e alto escalão em grandes empresas brasileiras. A partir de um método de coleta misto – questionários, diários de uso e entrevistas em profundidade –, o trabalho teve o objetivo de aprofundar e refinar os estudos sobre paradoxos tecnológicos, bem como iniciar análises quanto à relação do gênero e esses mesmos paradoxos. Após a consolidação e análise dos dados obtidos, verificou-se que apenas parte dos 14 paradoxos tecnológicos apresentados por Mick e Fournier (1998), Jarvenppa e Lang (2005) e Mazmanin et al. (2006) foram associados à interação entre executivos e smartphones. Dos 6 paradoxos identificados, 2 foram exclusivamente relacionados às mulheres, sugerindo que as executivas percebem e vivenciam os paradoxos com mais intensidade do que seus pares masculinos. Os dados também revelaram que diantes das ambiguidades, os executivos mulheres e homens procuram adotar estratégias de enfrentamento, tentando desenvolver um relacionamento positivo e de parceria com seus artefatos. Ao final, as conclusões e implicações deste estudo são detalhadamente apresentadas. / Considering that the Wireless and Mobile Information Technology have been occupying a crescent space in our lives, changing the way how we use it, this study sought to deepen the relationship between smartphones and gender. Based on theoretical approaches regarding the paradoxes associated with the use of technological artfacts and copying strategies adopted by users, this study intended to identify the existence and intensity of paradoxes associated with the daily use of smartphones by Brazilian executives of both genders. The study also aimed to assess how managers deal with the possible ambiguities experienced in their day-to-day. From a mixed collection method - questionnaires, daily use and in-depth interviews - the work was intended to deepen and refine the study of technology paradoxes and begin analysis on the relationship between gender and such paradoxes. After consolidation and data analysis, it was found that only some of the 14 technology paradoxes provided by Mick and Fournier (1998), Jarvenppa and Lang (2005) and Mazmanin et al. (2006) were associated with the interaction between managers and smartphones. Of the six paradoxes identified, two were exclusively related to women, suggesting that executives perceive and experience the paradoxes with more intensity than their male counterparts. The data also revealed that in touch with the ambiguities, both executives looking to adopt coping strategies, trying to develop a positive relationship and partnership with its artifacts. Finally, the conclusions and implications of this study are presented in detail.

Submitted by Pedro Bruzzi (pedrobruzzi@yahoo.com.br) on 2014-10-14T03:24:32Z No. of bitstreams: 1 Dissertação Pedro Bruzzi.pdf: 1940934 bytes, checksum: 19915fe54062f52bca45a80bff4af449 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2014-10-14T18:50:27Z (GMT) No. of bitstreams: 1 Dissertação Pedro Bruzzi.pdf: 1940934 bytes, checksum: 19915fe54062f52bca45a80bff4af449 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2014-10-17T12:05:20Z (GMT) No. of bitstreams: 1 Dissertação Pedro Bruzzi.pdf: 1940934 bytes, checksum: 19915fe54062f52bca45a80bff4af449 (MD5) / Made available in DSpace on 2014-10-17T12:05:39Z (GMT). No. of bitstreams: 1 Dissertação Pedro Bruzzi.pdf: 1940934 bytes, checksum: 19915fe54062f52bca45a80bff4af449 (MD5) Previous issue date: 2013-03-26 / The use of Information Technologies Mobile and Wireless (TIMS) artifacts brings up a number of associated technological paradoxes, already identified in the literature. The increase in use of TIMS and its evolutions eventually enabled new types of uses and interactions. Based on theories about the existence of paradoxes associated with the use of technological equipment, especially TIMS, this study sought to verify the relationship between smartphones and professionals. Starting with a data collection through a structured survey, this research used quantitative analysis and aimed to determine the presence and measure the intensity of the technological paradoxes identified in the literature, upon statistical professional use of smartphones. Another issue observed in this study was the association between these technological paradoxes and also the identification of factors that could impact the perception of these paradoxes associated with smartphone use by professionals who use them. Data analysis has shown which of the fourteen technological paradoxes presented by Mick and Fournier (1998), Jarvenpaa and Lang (2005) and Mazmanian et al. (2006) were perceived by most respondents, highlighting the paradox of autonomy and addiction, which was experienced by more than 85% of those who responded to the survey. Based on the percentage of respondents who perceive the paradoxes and considering its strengths, this paper also presents a ranking of their forces, determined by the rate of relative paradox strength. This ranking provides in the top positions the following ambiguities: autonomy / addiction, engagement / disengagement and freedom / slavery, respectively. Another contribution of this study was that none of the analyzed paradoxes are statistically independent. Finally, conducting an ordinal logistic regression with the data collected led to the conclusion that only two of the paradoxes considered are impacted by the independent variables observed. / A utilização de artefatos de Tecnologias da Informação Móveis e Sem Fio (TIMS) traz consigo alguns paradoxos tecnológicos associados, já identificados na literatura. O aumento do uso de TIMS e suas evoluções acabam por permitir novos tipos de uso e interação junto aos usuários. Tendo como base teorias sobre a existência de paradoxos associados ao uso de equipamentos tecnológicos, mormente TIMS, este estudo buscou aprofundar a relação entre smartphones e profissionais. A partir da coleta de dados por meio de questionário estruturado, esta pesquisa utilizou a análise quantitativa e teve como objetivo determinar a presença e medir a intensidade dos paradoxos tecnológicos, identificados na literatura, quando do uso profissional de smartphones. Outro ponto observado no presente trabalho foi a associação estatística entre esses paradoxos tecnológicos e, ainda, a identificação de fatores que poderiam impactar a percepção desses paradoxos associados ao uso do smartphone pelos profissionais que os utilizam. A análise dos dados permitiu verificar quais dos quatorze paradoxos tecnológicos apresentados por Mick e Fournier (1998), Jarvenpaa e Lang (2005) e Mazmanian et al. (2006) foram percebidos por mais respondentes, com destaque para o paradoxo de autonomia e vício, que foi vivenciado por mais de 85% daqueles que responderam à pesquisa. Usando como base o percentual de respondentes que percebem os paradoxos tecnológicos e considerando suas intensidades, esta dissertação também apresenta um ranking das forças dos paradoxos, determinado pela taxa relativa da força dos paradoxos. Esse ranking traz nas primeiras posições as seguintes ambiguidades: autonomia / vício, engajamento / desengajamento e liberdade / escravidão, respectivamente. Outro apontamento dessa pesquisa foi que nenhum dos paradoxos analisados é estatisticamente independente. Por fim, a realização de uma regressão logística ordinal levou à conclusão que apenas dois dos paradoxos em questão sofrem impacto das variáveis independentes observadas. / The use of Information Technologies Mobile and Wireless (TIMS) artifacts brings up a number of associated technological paradoxes, already identified in the literature. The increase in use of TIMS and its evolutions eventually enabled new types of uses and interactions. Based on theories about the existence of paradoxes associated with the use of technological equipment, especially TIMS, this study sought to verify the relationship between smartphones and professionals. Starting with a data collection through a structured survey, this research used quantitative analysis and aimed to determine the presence and measure the intensity of the technological paradoxes identified in the literature, upon statistical professional use of smartphones. Another issue observed in this study was the association between these technological paradoxes and also the identification of factors that could impact the perception of these paradoxes associated with smartphone use by professionals who use them. Data analysis has shown which of the fourteen technological paradoxes presented by Mick and Fournier (1998), Jarvenpaa and Lang (2005) and Mazmanian et al. (2006) were perceived by most respondents, highlighting the paradox of autonomy and addiction, which was experienced by more than 85% of those who responded to the survey. Based on the percentage of respondents who perceive the paradoxes and considering its strengths, this paper also presents a ranking of their forces, determined by the rate of relative paradox strength. This ranking provides in the top positions the following ambiguities: autonomy / addiction, engagement / disengagement and freedom / slavery, respectively. Another contribution of this study was that none of the analyzed paradoxes are statistically independent. Finally, conducting an ordinal logistic regression with the data collected led to the conclusion that only two of the paradoxes considered are impacted by the independent variables observed.