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Parallax Scrolling in a hedonic context : Does it influence the reader’s experience?Ilbratt, Cajsa-Stina January 2021 (has links)
This study examines to which extent parallax scrolling can influence the immersive experience in a hedonic context. Parallax scrolling is a technique that creates an illusion of depth which occurs when several layers of graphics move at different speeds. Research in the field advocates that parallax scrolling is most effective when it is used in a hedonic context. Hence the hypothesis for the study is that parallax scrolling will be perceived as being more immersive in the context of a web story than a non-parallax web story. The study was conducted using an A/B test where the results were analysed using a two-sample t-test. The t-test revealed no significant difference between the two groups in most aspects. However, an indication that could be seen was that the participants who had tested the parallax scrolling prototype felt more immersed in the story and thought that the web story conveyed a sense of depth opposite to those how tested the non-parallax prototype. Results of the study also showed that parallax technique could have a negative effect on the user experience when it was not well executed. But further research with a lager sample is needed to determine a more conclusive result. KeywordsParallax Scrolling,
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Animations Effect on Reading Comprehension in Web-based User Interfaces / Animationers Påverkan på Användares Läsförståelse i Webbaserade GränssnittNordahl, Sanna January 2016 (has links)
When it comes to web-based user interfaces and web design, one of today’s trends is to use informative and storytelling animations. They can be used as tools for communication, simplifying the interaction, or guiding the user’s attention. However, those animations used in a web- based user interface can slow down the interaction and the user flow and become a distraction for the user. Three popular informative and storytelling animations that are used in web design are: background video, animated slideshows, and parallax scrolling. In order to understand what effect these informative animations have on the users’ reading comprehension on websites — four prototypes were created in Adobe Muse. A user study in form of an A/ B testing followed by a questionnaire were conducted, showing that the three different animations affected the reading comprehension negative. While they at the same time also brought an entertaining feeling to the user experience (UX).
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DRAWN TO LIFE: Exploring real-time manipulation of the digitally represented surface in comics on smartphones and tabletsEricsson Duffy, Mikael January 2013 (has links)
This research thesis is an exploration into what possibilities lie beyond the representation of analog material when it transcends into the digital realm. Specifically, how printed comics can be altered in realtime by creator- allowed user interaction, when adapted for presentation within the digital sphere of mobile smartphones and computer tablets. Using legacy computer-game techniques like parallax scrolling with modern digital layer filters, device sensors and applying them in realtime to the comic creators digitally layered content, alternative forms of presentation arise.This is an investigation into the comic creator’s will of allowing possibilities of added depth perception, interactivity and alternative visual narratives in their comic, manga or graphic novels when employing new techniques based on sensor data input from a reader, like accelerometer-, gyroscope- or eye-tracking sensors. Several different techniques are evaluated. The focus is mainly on the context of creators of comics or manga who use digital tools and layer compositions when producing their work. Several aspects of the user-centered experience are also explored.Although mainly an interaction design project, most of the design methods are used from a service design approach, emphasizing co-design techniques like interviews, observations and user tests. The results are digital prototypes and proof-of-concepts featuring technology tests that support final design conclusions.The results will show both enthusiasm and reluctance from test subjects towards the new technologies presented. The professional craft of comic, manga and graphic novel creation has a deeply rooted aesthetic and production cycle in its history of the printed form. It could be difficult to alter its standard, reverence and nostalgia in the eyes of its readers and creators, when pursuing the digital format and narrative possibilities of the future. A video explaining the project’s “Drawn To Life” technology is available online.
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From Flickering Fingers to Smooth ScrollingViksten, Marcus, Lillienberg Öberg, Oliver January 2024 (has links)
This study explores how alternative scrolling techniques compare to traditional vertical scrolling. It is studied in the context of user experience and information allocation. The alternative scrolling methods are evaluated through a focus group and a controlled experiment. A focus group explores different scrolling techniques and participants' attitudes toward alternative scrolling methods while seeking dissatisfaction with normal scrolling. The controlled experiment delves deeper into the hedonic and pragmatic qualities of scrolling, examining the time it takes for participants to allocate information to be complemented with semi-structured interviews. By delving deeper into the user experience and user preference for scrolling, the study aims to answer the following research question: “How can scrolling techniques alternative to vertical and continuous scrolling benefit users in terms of efficiently allocating specific information and increasing perceived user experience and usability?”. In summary, the study's findings show that the alternative scrolling techniques are not statistically more efficient than normal conventional scrolling. They are, however, viewed as having more hedonic qualities and are generally more preferred from a usability standpoint.
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