This thesis explores the impact of the city of Stockholm􏰀s 2015 Green Parking Rates guideline on transportation mode shift. The guidelines were established in hopes of nudging occupants of newly built residential developments towards a mode shift and in so doing, towards car-light, car- free and more sustainable living. This nudging is facilitated through the utilization of positive mobility services such as the offering of bike-share and car-share services to residents, in hopes of reducing their need and desire for private automobiles. As a result of incorporating positive mobility services, the development community receives a reduction on the parking spaces they are obligated to construct, which come at a high economic cost to the individual property developers, those purchasing or renting their units as well as society as a whole. Consequently, the guidelines are a meant to be a tool to help the city of Stockholm reduce congestion and meet their newest sustainability goals. This thesis explores the perspectives of the development community as well as the planning departments at the city of Stockholm through the conducting of a policy analysis as well as through 16 semi structured interviews and explores some of the successes and challenges in establishing a mode shift. However, due to the short time period since the establishment of the guidelines, the city of Stockholm nor the development community have conducted a comprehensive evaluation to assess the guidelines􏰀 utility in facilitating a mode shift. The thesis suggests that a more collaborative process pre, during and after the development of projects would better serve Stockholm and its development community in achieving its sustainability goals.

BC. VÁCLAV LUKEŠ - DIPLOMA THESIS Evaluation of a long-term influence of on-street parking regulation on business firms locations in the city of Prague Abstract Car use is one of the key conditions for many companies to carry out their activities. Limiting the use of cars by regulating parking in the use of public parking space might reduce the competitiveness of some companies through possible lower customer attractivity, limited comfort for commuters from distant locations or reduced supply. As a result, parking regulation can also influence the localisation of companies in the city itself. Foreign studies diverge in a view of the subject and to some extent, they do reflect the cultural environment of the region. Therefore, the aim of this thesis is to assess the influence of street parking regulation on their localization based on the example of the City of Prague using quantitative and spatial information about individual companies. Thanks to a significant statistical sample of subjects in the analysis, it is possible to evaluate whether the changes in the horizontal and/or vertical structure of companies are related to the evolution of changes in the regulation of on-street parking in the City of Prague.