Les stratégies de séduction adoptées dans les textes de vulgarisation scientifique ainsi que leur traduction/transmission dans une langue cible, sont mises en lumière à partir de l'étude des interactions émotivo-cognitives dans les discours arabes véhiculés par les médias, par les ouvrages publiés en langue arabe et par Internet. Les pathèmes discursifs qui modulent le discours arabe ainsi que les émotions y sont largement impliquées dans le but de séduire le public-cible et de faciliter l'accès à la connaissance scientifique. L'emploi des stratégies de séduction dans des textes traduits en arabe ainsi que les différents procédés utilisés dans la traduction du discours de vulgarisation scientifique imagé et dans la création terminologique dans le domaine de la génétique sont systématiquement relevés, étudiés et analysés. / Rendering scientific content and research accessible, meaningful and relevant to readers through the use of popularization strategies as well as their translation / transmission into a target language are highlighted through the study of cognitive-emotive interactions in Arabic discourses published in the media, books and Internet. The argumentative emotional features or “pathemes” that modulate scientific Arabic discourses are heavily employed in order to attract the target audience as well as facilitate access to scientific knowledge. The use of such strategies in translated texts, the various methods employed in the translation of popularized discourses into Arabic and the terminology elaborated in the field of genetics are thoroughly identified, studied and analyzed.

Submitted by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-04-03T17:21:49Z No. of bitstreams: 1 Tese.pdf: 8046152 bytes, checksum: 4c2296741943286511a163a4bb5ec21b (MD5) / Approved for entry into archive by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-04-03T17:35:10Z (GMT) No. of bitstreams: 1 Tese.pdf: 8046152 bytes, checksum: 4c2296741943286511a163a4bb5ec21b (MD5) / Made available in DSpace on 2017-04-03T17:35:10Z (GMT). No. of bitstreams: 1 Tese.pdf: 8046152 bytes, checksum: 4c2296741943286511a163a4bb5ec21b (MD5) / Alinhada à perspectiva dos estudos do discurso, a pesquisa concentra-se na análise de fotografias e legendas em capas de jornais impressos. À luz da Semiolinguística, abordagem de Análise do Discurso que relaciona fatores linguageiros, discursivos e situacionais, o trabalho pretende analisar de que modo o duplo contrato de comunicação da mídia, consubstanciado pelas visadas de informação e de captação, constitui-se na relação entre duas semioses: a verbal e a visual. O corpus compõe-se de pares de fotografias e legendas extraídas de capas de O Globo e da Folha de S. Paulo, contemplando um recorte temático e diacrônico que corresponde a quase um século de existência dos jornais. A fim de atender a esse propósito, parte-se do exame da diagramação das capas, bem como da configuração discursiva mais recorrente nesse espaço, considerando as imagens e suas legendas. Assim, devido à natureza híbrida dos itens investigados, recorre-se, ainda, a estudos sobre o fotojornalismo e à natureza gráfica das imagens. As concepções de imaginário sociodiscursivo e intericonicidade serão também convocadas, uma vez que a visada de captação, a partir do apelo às emoções do leitor pelo discurso, pressupõe a mobilização de representações sociais. Com o enfoque voltado, especificamente, para três áreas temáticas (futebol, movimentos populares e episódios de guerra e terrorismo), tornou-se possível inferir paradigmas específicos de semiotização dos eventos tanto na fotografia e na legenda quanto na integração entre as duas materialidades, aspecto que representa o objeto central de investigação da pesquisa. / Based on discursive studies, this research focuses on the analysis of photographies and their captions in newspapers’ front pages. Through the semiolinguistic perspective, which integrates linguistic, discursive and situational aspects, the study aims at examining the way in which the double media contract – to inform and to catch reader’s attention – is formed by the connection between the verbal and visual text. The data consist of photographies and captions taken from the front pages of O Globo and Folha de S. Paulo, a selection which results from a thematic and diachronic criterium. In order to fulfill this objective, the front page organization is considered, as well as its most recurrent discursive orientation as far as photos and captions are concerned. Due to the hybrid nature of the analyzed data, thus, researches on photojournalism and graphic images are referred to. The conception on social and discursive representations and intericonicity are also explored, since the purpose of catching readers’ attention by the use of discursive-oriented emotions lies on the reference to social imaginary. Resorting to the three thematic areas selected (soccer, popular demonstrations and war and terrorism), it was possible to infer specific paradigms of the semiotization of the events at stake both in photographies and captions, as well as in the integration of the two semiotic materials (visual and verbal), which stands as the main study object of this research.