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Oskulder och Chads : En multimodal diskursanakys av incelrörelsens memekultur / Virgins and Chads : A multimodal discourse analysis of the incel community's meme cultureBränberg, Johan, Weinemo, Rasmus January 2021 (has links)
This study is a multimodal discourse analysis of how involuntary celibates, commonly known as incels, use memes in their discourse to create a group identity. The study focuses on memes used on the internet forum Incels.is. Through an examination of 100 threads on the forum the study has picked out the 7 most frequently used memes for analysis. The study concludes that the memes allude to themes of humor, anger, hate, fixation with appearance, hopelessness and dejection. These themes appeal to feelings that help create a sense of community and in-group-think, which excludes the “other” and creates an echo-chamber where the group's ideas and opinions aren’t challenged and therefore become more extreme.
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Kill Your Darlings: The Afterlives of Pepe The Frog, Sherlock Holmes, and Jim CrowSardinas, Allison E 01 January 2018 (has links)
This thesis works to establish a literary theory and cultural studies as a theoretical lens with which we can view harmful emerging pop culture phenomena like the so-called alt right. The premise is supposed in three parts, with the first being a simple introduction to the Pepe character and how he is grounded in literary studies through a comparison of Sherlock Holmes and his early fandom. The second part is a survey of the legacy of Jim Crow and I present the evidence that Pepe is very much Crow’s spiritual successor in their shared preoccupation with white anxiety. The third is a discussion of language in which I bridge the use of memes as language with how that language effectively communicates. Ultimately, Pepe the Frog is able to tap into the pop culture collective through a democratizing of language facilitated by digital spaces on the internet, and his proliferation is made readily viral by the racist language he speaks through ala Jim Crow era anxieties.
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