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Over the past few decades, university level US Forestry and Wood Science and Technology programs have faced declining enrollment. As a result, the seeming disinterest of younger generations has impacted employment in these sectors. In an attempt to bridge the communication gap among colleges/industries, this study was created to attract the interest and maintain the enthusiasm of new generations of professionals and currently enrolled college students in the United States. In September 2021, an online survey was created and distributed to over 1500 alumni and students and received 1,495 usable surveys. Analysis performed on the resultant data included descriptive statistics and chi-square calculations. Although the study results indicate that the current generation of students and professionals appear to have basic knowledge surrounding the forestry and wood products/science industries, they showed a lack of awareness of the available careers linked to the sector.