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abstract: The present research expands on prior research that demonstrated a prototypical facial expression in response to cute, baby-like Kindchenschema targets. This expression, referred to as the tenderness expression, is recognizable to onlookers as a response to such stimuli. Across two studies, the current research examined if there were differences in perceptions of trustworthiness (Studies 1 and 2) and willingness to trust (Study 2) toward individuals displaying the tenderness expression as compared to a Duchenne smile or a neutral expression. Results indicate the tenderness expression is associated with lower ratings of trustworthiness relative to a smile, but no differences among the expressions on willingness to trust. Exploratory analyses demonstrate a replicated pattern of differences on the Big Five Personality Inventory among these three expressions. While these findings were not consistent with a priori hypotheses, this research provides further insight into the social implications associated with this tenderness expression. / Dissertation/Thesis / Doctoral Dissertation Psychology 2019

The ability to correctly judge moral character—an individual’s disposition to think, feel, and behave ethically—is critical considering the negative consequences of misjudgment (e.g., being betrayed or swindled). However, it is currently unknown whether people can reliably detect strangers’ moral character, nor is it known how to best elicit relevant information from strangers to determine their moral character. This research is designed to remedy this dearth in our understanding of moral character judgments, particularly in settings where we need to make prompt evaluations of strangers based on limited information that we obtained from them. The biggest challenge in assessing another person’s moral character is that it is extremely socially desirable, and therefore highly susceptible to distorted self-perceptions and impression management. To address this problem, I propose and test a new person-perception theory: the hidden information distribution and evaluation (HIDE) model. In chapter 1, I develop the HIDE model, which posits that there are aspects of information that individuals do not correctly know about themselves (which I call the hiddenself), as well as aspects of information individuals misrepresent to others (which I call the hiding-self). This model articulates when and why judges (i.e., evaluators) not personally acquainted with targets of evaluation (e.g., job applicants) can reliably detect these targets’ moral character and predict their future unethical behavior. In particular, I propose that the impromptu thinking and language usage that arises when a person answers specially designed interview questions reveal information about his/her hidden-self and hiding-self, enabling a group of judges to make valid judgments about his/her moral character. Additionally, the HIDE model predicts that judges’ evaluations using this written interview method will be more valid than evaluations provided by targets’ acquaintances. This is because social relationships can lead people to form biased impressions of targets they are acquainted with, so that they are unable to see the targets’ hidden selves as clearly as judges who do not know the targets. In chapter 2, I test the HIDE model’s prediction that groups of judges can reliably predict targets’ unethical behavior by evaluating their moral character using the written interview method. In studies 1 and 2, large groups of judges were crowd-sourced online. I show that their average moral character evaluations successfully predicts targets’ frequency of unethical behaviors in the laboratory (study 1) and the workplace (study 2). Study 3 extends these findings by determining the minimum number of judges (six) required to make moral character evaluations that predict unethical behavior. In chapter 3, I test the HIDE model’s prediction that judges’ evaluations based on the written interview method can capture unique information about targets’ hidden-self. Three empirical studies (studies 4, 5, and 6) show that these evaluations indeed capture unique variance in targets’ moral character that is missed by both self-reports and ratings provided by targets’ acquaintances. Consequently, these evaluations are more predictive of targets’ unethical behavior than the ratings provided by either the targets themselves or their acquaintances. In chapter 4, I investigate the HIDE model’s prediction that judges’ evaluations using the written interview method can capture unique information about targets’ hiding-self. This occurs because responses to the interview questions reveal implicit aspects of moral character that targets cannot control or fake, even when they want to. In study 7, I manipulated whether targets had an incentive to answer the interview questions in a positively biased manner. I show that judges’ evaluations of targets (based on the interview questions) are actually more predictive of their unethical behavior when targets were motivated to respond in a positively biased manner. Finally, in chapter 5, I carried out text analyses to explore how human judges utilize linguistic cues in written responses to form impressions of moral character, and how these cues predict targets’ unethical behavior. The goal of this chapter is to identify linguistic cues that human judges fail to correctly detect or utilize, and thus to identify shared biases in human perceptions of ethicality. Building on these exploratory text analyses, I discuss the future directions of this research program, especially the potential value of combining human judgments and machine algorithms to boost the accuracy of unethical behavior forecasts.

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Yes / The link between autistic people having a mind that is difficult to read (by neurotypical participants) and being perceived unfavorably was investigated. Videoed Autistic and neurotypical targets from Sheppard et al. (PLOS ONE 7(11):e49859, 2016) were scored for how readable they were when reacting to a distinctive greeting from the experimenter. These videos were presented to new groups of perceivers (neurotypical adults) who rated neurotypical targets more socially favorably than autistic targets irrespective of whether details of the experimenter’s greeting were concealed (Study 1) or disclosed (Study 2). Target readability correlated with ratings of target favorability (r = .58 and r = .63), independent of target diagnosis. Perceivers might rate targets unfavorably because they experience difficulty reading them, though other interpretations of the correlation are also possible. / Saudi Government Scholarship from the Saudi Arabian Cultural Bureau (SACB).

Do young people use expressed sports preferences to form impressions of others? Concentrating on previous research involving the framework of impression formation theory, this study was designed to explore the impact of expressed sports preferences on perceptions of peers. Respondents (n=332) were presented with a questionnaire depicting male and female peers in various sports tee-shirts to examine how well young people can judge others on the basis of very limited information. The findings reveal that the perceptions formed of peers are often mediated by the specific sport preference expressed by the target person. This study suggests that young people do make quick judgments of others based on sports preferences. Implications of these findings and suggestions for future research are discussed. / Master of Arts

While there has been considerable growth in the success and involvement of women athletes in all levels of sport, the opportunity to participate is not enough to guarantee equality in the field of athletics. In society, one must have a voice that is not only heard but is considered credible. This voice is considered sport media, and the right of women to own a place in the field of sport media is as important as their right to participate in professional sport (Staurowsky & DiManno, 2002). While the appearance of women behind the sportscasters desk has grown in both local and network markets, are they deemed less credible than their male counterparts? This study was designed to explore the impact of attractiveness and knowledge in the formation of impressions of credibility of male and female sportscasters. Using a repeated measures analysis of variance, the findings illustrated that a sex stereotype does indeed exist concerning the perceptions of credibility regarding male and female sportscasters. Even the most attractive and most knowledgeable female sportscaster can't overcome the stereotype of another pretty face who cannot talk sports. Her sex prevents her from being judged as credible as the least attractive and least knowledgeable male sportscaster. Implications of these findings and suggestions for future research are discussed. / Master of Arts

The current study explores the interactions of cognitive load and stereotypes on emotions felt toward stereotyped groups and decisions of punitiveness for a crime. Dual processing models suggest that cognitive load can decrease deliberation and increase intuitive and emotional judgments. The Stereotype Content Model suggests that different stereotyped groups evoke different emotions. The current study tested the hypothesis that individuals under high cognitive load will be more likely to rely on stereotypical information and associated emotions when making decisions on punishment for a crime. Study 1 had 205 participants from Amazon’s Mechanical Turk website complete an online survey in which they read a vignette about an elderly man, a man who receives welfare checks, or a neutrally described man, who commits a “hit and run” crime. Half of the participants were then put under cognitive load, and all participants completed questions on punitiveness for the character’s crime, emotions felt towards the character, and perceptions of warmth and competence in the character. Study 2 repeated the manipulations and measures of study 1 with a few changes and in a college lab setting. Results were inconclusive in both studies and the null hypothesis was retained. Methodological and theoretical reasons for these results are discussed.

¡@¡@¡@This study aimed to examine the third-person effect of product placement in the television news, for clarifying the effect of persuasiveness of news with product placement and comparing the assessment of the impact on others and themselves. The study also concerned about the media literacy if it can help the audience to identify the messages of persuasive intention, to evaluate the impact of product placement in the television news is greater on others than on themselves, and to support the government to prohibit product placement in the television news. ¡@¡@¡@In this study, the main research method was questionnaire survey, and the research participants were junior high school students from three sections in Kaohsiung. There were 476 valid questionnaires totally. Data were analyzed by methods of independent t-test, paired t-test, correlation and hierarchical regression analysis. The results found that product placement of television news would cause the third-person effect: messages of product placement of different levels would result in different intensities of third-person perception. Compared to implicit-style placements in the television news, obvious ones triggered strong media impact on others, but did not trigger third-person perception differential. It meant people tend to view product placement in the television news had impact on others as well as on themselves. ¡@¡@¡@Another focus of this study was personal media literacy ability. Analytic results showed that literacy ability was a better predictor of the third-person effect perception. The result of the study was similar to the findings of the past research: media literacy could assist in identifying the purpose of product placement in the television news, and could avoid the perceived effect of media messages on themselves (Cohen, 1982; Rucinski & Salmon, 1990; Wei, Lo & Lu, 2008). ¡@¡@¡@Most importantly, this study contributed to the growing literature on behavioral component of the third-person effect by demonstrating that the third-person effect perception was a great predictor of support for restriction of product placement in the televiton news than the third-person perception differential. The reason was that the third-person perception differential could not distinguish perceived effects of product placement in the television news on others as well as themselves (Wen-Hui Luo, 2000b). As research result of Xu and Gonzenbach on the behavioral component of the third-person effect, third-person perception differential was the most significant predictor of support for media censorship. Therefore, this study suggests that future research could probe into the mechanisms through which the third-person effect of product placement in the television news occurs.