O propósito desta dissertação é examinar as idéias de Ricardo Semier, tendo como foco de estudo seu livro Virando a própria mesa, publicado originalmente em 1988. Semier é um empresário brasileiro que preconiza um novo modelo organizacional que ainda é relativamente pouco estudado em nosso país, ao mesmo tempo em que produz e defende uma administração de vanguarda e um comportamento empresarial que ultrapassam fronteiras nacionais. Inicialmente, detemo-nos na análise conceituai da teoria administrativa que, advinda de outro contexto histórico-cultural, tem, conjecturamos, sua adoção parcialmente prejudicada, nas organizações locais, devido às características culturais da sociedade brasileira. Em seqüência, analisamos o referencial teórico do modelo organizacional denominado de gestão participativa, que em alguns aspectos tende a incorporar e refletir os elementos culturais presentes no cenário nacional. São abordadas, então, as idéias e proposições específicas de Semier sobre flexibilidade organizacional, gestão de recursos humanos, decisões estratégicas e mudança organizacional. Avaliamos criticamente, igualmente, os aspectos de transmissão de ideologia, poder e marketing pessoal, fatores geralmente negligenciados nas análises organizacionais. / The basic aim of this dissertation is to review Ricardo Semler's ideas by focusing his book Virando a própria mesa (Maverick! lhe success story hehind the world's most unusual workplace), originally published in Brasil in 1988. Semler is a Brazilian entrepreneur who recommends a new organizational model which has not been studied as deserved in our country, while proposing and defending an innovatory management and an entrepeneural behavior that reach beyond national boundaries. Initially, we make a conceptual analysis of the Business Administration Theory which, for having come from a different historic and cultural context, we presume, has had its adoption by local organizations partially impaired. Afterwards, we analyse the theoretic references of the organizational model called participative management which in some aspects tends to incorporate and reflect the cultural elements present in the national scenario. Then, Semler's specific ideas and propostions about organizational flexibility and changes, human resources management, strategic decisions are approached. In the same way, we critically evaluate aspects of ideology transmission, power and personal marketing, which are factors generally neglected in organizational analyses.

O propósito desta dissertação é examinar as idéias de Ricardo Semier, tendo como foco de estudo seu livro Virando a própria mesa, publicado originalmente em 1988. Semier é um empresário brasileiro que preconiza um novo modelo organizacional que ainda é relativamente pouco estudado em nosso país, ao mesmo tempo em que produz e defende uma administração de vanguarda e um comportamento empresarial que ultrapassam fronteiras nacionais. Inicialmente, detemo-nos na análise conceituai da teoria administrativa que, advinda de outro contexto histórico-cultural, tem, conjecturamos, sua adoção parcialmente prejudicada, nas organizações locais, devido às características culturais da sociedade brasileira. Em seqüência, analisamos o referencial teórico do modelo organizacional denominado de gestão participativa, que em alguns aspectos tende a incorporar e refletir os elementos culturais presentes no cenário nacional. São abordadas, então, as idéias e proposições específicas de Semier sobre flexibilidade organizacional, gestão de recursos humanos, decisões estratégicas e mudança organizacional. Avaliamos criticamente, igualmente, os aspectos de transmissão de ideologia, poder e marketing pessoal, fatores geralmente negligenciados nas análises organizacionais. / The basic aim of this dissertation is to review Ricardo Semler's ideas by focusing his book Virando a própria mesa (Maverick! lhe success story hehind the world's most unusual workplace), originally published in Brasil in 1988. Semler is a Brazilian entrepreneur who recommends a new organizational model which has not been studied as deserved in our country, while proposing and defending an innovatory management and an entrepeneural behavior that reach beyond national boundaries. Initially, we make a conceptual analysis of the Business Administration Theory which, for having come from a different historic and cultural context, we presume, has had its adoption by local organizations partially impaired. Afterwards, we analyse the theoretic references of the organizational model called participative management which in some aspects tends to incorporate and reflect the cultural elements present in the national scenario. Then, Semler's specific ideas and propostions about organizational flexibility and changes, human resources management, strategic decisions are approached. In the same way, we critically evaluate aspects of ideology transmission, power and personal marketing, which are factors generally neglected in organizational analyses.

O propósito desta dissertação é examinar as idéias de Ricardo Semier, tendo como foco de estudo seu livro Virando a própria mesa, publicado originalmente em 1988. Semier é um empresário brasileiro que preconiza um novo modelo organizacional que ainda é relativamente pouco estudado em nosso país, ao mesmo tempo em que produz e defende uma administração de vanguarda e um comportamento empresarial que ultrapassam fronteiras nacionais. Inicialmente, detemo-nos na análise conceituai da teoria administrativa que, advinda de outro contexto histórico-cultural, tem, conjecturamos, sua adoção parcialmente prejudicada, nas organizações locais, devido às características culturais da sociedade brasileira. Em seqüência, analisamos o referencial teórico do modelo organizacional denominado de gestão participativa, que em alguns aspectos tende a incorporar e refletir os elementos culturais presentes no cenário nacional. São abordadas, então, as idéias e proposições específicas de Semier sobre flexibilidade organizacional, gestão de recursos humanos, decisões estratégicas e mudança organizacional. Avaliamos criticamente, igualmente, os aspectos de transmissão de ideologia, poder e marketing pessoal, fatores geralmente negligenciados nas análises organizacionais. / The basic aim of this dissertation is to review Ricardo Semler's ideas by focusing his book Virando a própria mesa (Maverick! lhe success story hehind the world's most unusual workplace), originally published in Brasil in 1988. Semler is a Brazilian entrepreneur who recommends a new organizational model which has not been studied as deserved in our country, while proposing and defending an innovatory management and an entrepeneural behavior that reach beyond national boundaries. Initially, we make a conceptual analysis of the Business Administration Theory which, for having come from a different historic and cultural context, we presume, has had its adoption by local organizations partially impaired. Afterwards, we analyse the theoretic references of the organizational model called participative management which in some aspects tends to incorporate and reflect the cultural elements present in the national scenario. Then, Semler's specific ideas and propostions about organizational flexibility and changes, human resources management, strategic decisions are approached. In the same way, we critically evaluate aspects of ideology transmission, power and personal marketing, which are factors generally neglected in organizational analyses.

This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in  the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the  current situation of the company’s personal marketing in order to improve the areas identified as problematic.

The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management)

5 ABSTRACT The current labor market is characterized by emerging new generation of workers, especially from generation Y, whose expectations and demands are increasing in proportion to the growing economy and the associated wage or salary, options of career development, and especially the topic of meaningfulness. The aim of the thesis will be to describe the current changes in the labor market with a focus on trends in the recruitment and selection of workers - representatives of the Y generation. The current situation in the Czech labor market will be described together with characteristics of different generations which are active in the market. Also trends like personnel management, usage of social network in recruitment and employer brand building will be presented. The quantitative empirical survey will focus on analyzing the methods of recruiting and selecting generation Y members in an international brewing company. The data will be collected electronically via a questionnaire. The research sample will contain approximately 150 respondents of different nationalities with different working positions in Anheuser-Busch InBev Czech. Key words: generation Y, millennials, work-life balance, labor market, alternative employment, motivation, personnel activities, personal marketing, employer branding, social...

The purpose of the diploma thesis is the analysis of the human resource management in the selected medium-sized company and on the basis of the acquired results suggest the arrangements for improvement of this system. For research purposes of the thesis was selected a midsize company MOTOR JIKOV Fostron plc, operating in the engineering and foundry industries. The thesis is divided into literary and analytical part. Literary part is based on information related to the management of human resources, characteristics of midsize enterprises, personnel work and personal activities within midsize companies and it is based on domestic and foreign literary sources. The analytical part deals with analysis of selected personnel activities in the company MOTOR JIKOV Fostron plc and proposing more effective function in these areas. The obtained information allow to suggest the arrangements for improvement of this system.

The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management)