Thesis (M.S. in Joint Campaign Planning and Strategy)--Joint Forces Staff College, Joint Advanced Warfighting School, 2007. / Vita. "National Defense Univ Norfolk VA"--DTIC cover. "23 May 2007." Includes bibliographical references (p. 64-66). Also available via the Internet.

Thesis (M.S. in Joint Campaign Planning and Strategy)--Joint Forces Staff College, Joint Advanced Warfighting School, 2007. / "National Defense Univ Norfolk VA"--DTIC cover. "23 May 2007." AD-A468 854. Includes bibliographical references (p. 64-66).

Thesis (M.S. in Joint Campaign Planning and Strategy)--Joint Forces Staff College, Joint Advanced Warfighting School, 2007. / Title from title screen; viewed on July 9, 2007. "23 May 2007." Electronic version of original print document. Includes bibliographical references (p. 64-66).

by Leung Kin-chung Jonathan, Yau Cheong-yin Albert. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 81. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- INTRODUCTION --- p.1 / Problem Identification --- p.1 / Company Background of Mobil --- p.1 / SWOT Analysis of Mobil in the China Market --- p.3 / Chapter II. --- RESEARCH METHODOLOGY --- p.8 / The Research Scope --- p.8 / Methodology --- p.9 / Secondary Data --- p.10 / Primary Data --- p.10 / Questionnaire --- p.10 / Limitations --- p.13 / Chapter III. --- FINDINGS - THE INDUSTRY --- p.14 / The Local Economy and Market --- p.14 / Shenzhen --- p.14 / Pearl River Delta Area except Shenzhen --- p.17 / Competitive Situations --- p.19 / Product Markets and Mobil's Corresponding Positions --- p.22 / Chapter IV. --- FINDINGS - CUSTOMERS --- p.33 / Mail Questionnaire Findings --- p.33 / Personal In-depth Interview Findings --- p.42 / Chapter V. --- RECOMMENDATIONS - MARKETING STRATEGIES FOR MOBIL --- p.55 / Overall Positions of Mobil's Product Portfolio in the BCG Matrix --- p.55 / Marketing Plans of Individual Product Lines --- p.57 / Action Plan --- p.66 / APPENDICES --- p.67 / BIBLIOGRAPHY --- p.81

by Lam Yip-mou Charles. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 104-106.

No description available.

This comprehensive project introduces the past and present of the Chinese petroleum industry, conducts industry analysis using Michael Porter's Five forces model, and discusses the changes made in recent years and the business oppurtunities for foreign companies. In order to effectively enter the chinese petroleum market, four commonly used entry strategies are introduced. Key issues, weaknesses and strengths, as well as implications of each entry strategy are discussed in detail.

by Yuen Wing-wah, Ricky, Fung Wai-hung, Eugene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 64. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / PREFACE AND ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- REGULATORY ENVIRONMENT --- p.3 / Air Pollution Control Ordinance --- p.3 / Air Control Zones --- p.3 / Fuel Oil Consumption in Hong Kong --- p.6 / Chapter III. --- CURRENT FUEL OIL MARKET --- p.11 / Types of Oil Fuel --- p.11 / Market Share of Oil Fuel --- p.12 / Chapter IV. --- METHODOLOGY --- p.15 / Purpose of the Study --- p.15 / Need for the Study --- p.15 / Target Respondent --- p.16 / Population and Sampling --- p.16 / Data Collection Method --- p.18 / Chapter V. --- ANALYSIS OF DATA --- p.19 / Demographic Charactertistics --- p.19 / Position --- p.19 / Geographical Distribution --- p.19 / Industry --- p.20 / Users' Views of Market --- p.22 / Usage of Supplier --- p.22 / Types of Supplier --- p.24 / Users' Evaluation of Supplier --- p.26 / Attitude to Existing Government Regulation --- p.30 / Concern Over the Government Regulation --- p.32 / Understanding of Different Oil Fuels --- p.34 / Knowledge of Sulphur Content --- p.37 / Expenditure on Oil Fuel --- p.39 / Chapter VI. --- POTENTIAL OF NEW MARKET --- p.41 / Willingness to Switch Product --- p.41 / Reactions to New Fuel Oil Concept --- p.45 / Chapter VII. --- SUMMARY --- p.48 / Chapter VIII. --- CONCLUSION --- p.50 / APPENDIX --- p.51 / BIBLIOGRAPHY --- p.64