This master degree s conclusion study is part of History Heritage and Cultural Heritage Research Line of Professional Masters Course in Cultural Heritage of Universidade Federal de Santa Maria. The purpose of this study was carrying out a photographic exhibition about the military revolt that took place in Santa Maria city (RS) in November 1926, from research conducted in Correio da Serra, Gaspar Martins, Diário do Interior and O Castilhista newspapers, in photographs and several documents of that time in order to spread this local history chapter. It was surveyed the collections of the Arquivo Histórico Municipal de Santa Maria, the library of the Colégio Marista Santa Maria (Biblioteca Irmão Daniel), Casa de Memória Edmundo Cardoso, Centro Histórico Coronel Pillar, Memorial Mallet and the Museu Educativo Gama d Eça. The revolt began with the uprising of two Brazilian Army barracks, the 5º Regimento de Artilharia Montada (current 3º Grupo de Artilharia de Campanha Autopropulsado Regimento Mallet) and the 7º Regimento de Infantaria (current 7º Batalhão de Infantaria Blindado Regimento Gomes Carneiro), which attacked the 1º Regimento de Cavalaria of the Brigada Militar (current 1º Regimento de Polícia Montada Regimento Coronel Pillar) forces, resulting in a bombardment over downtown area. The battle ended with the withdrawal of the rebellious military, who left Santa Maria due to the Brigada Militar resistance. We worked to show the military revolt events from the Santa Maria´s press viewpoint of that time, alongside the focus of books describing the fact. The exhibition was created to be displayed on a mobile way in Santa Maria town. According to the placed methodology, the research is applied, exploratory, bibliographic and documentary. The dissertation reports as newspapers, pictures and other surveyed documents relate to Santa- Mariense cultural heritage, reproduces the information collected in these sources and contextualizes the military revolt of 1926 history, showing that this was part of the tenentista movement of the 1920s. / Este trabalho de conclusão de mestrado faz parte da Linha de Pesquisa Patrimônio História e Patrimônio Cultural do Mestrado Profissional em Patrimônio Cultural da Universidade Federal de Santa Maria. O objetivo deste trabalho foi realizar uma exposição fotográfica sobre a revolta militar ocorrida na cidade de Santa Maria (RS) em novembro de 1926, a partir de pesquisa realizada nos jornais Correio da Serra, Gaspar Martins, Diário do Interior e O Castilhista, em fotografias e documentos diversos daquela época, a fim de divulgar ao público esse capítulo da história local. Foram pesquisados os acervos do Arquivo Histórico Municipal de Santa Maria, da biblioteca do Colégio Marista Santa Maria (Biblioteca Irmão Daniel), da Casa de Memória Edmundo Cardoso, do Centro Histórico Coronel Pillar, do Memorial Mallet e do Museu Educativo Gama d Eça. A revolta começou com a sublevação de dois quartéis do Exército Brasileiro, o 5º Regimento de Artilharia Montada (atual 3º Grupo de Artilharia de Campanha Autopropulsado Regimento Mallet) e o 7º Regimento de Infantaria (atual 7º Batalhão de Infantaria Blindado Regimento Gomes Carneiro), os quais atacaram as forças do 1º Regimento de Cavalaria da Brigada Militar (atual 1º Regimento de Polícia Montada Regimento Coronel Pillar), resultando num bombardeio sobre a região central da cidade. A batalha terminou com a retirada dos militares rebelados, que saíram de Santa Maria devido à resistência da Brigada Militar. Trabalhamos para mostrar os acontecimentos da revolta militar a partir do enfoque da imprensa de Santa Maria daquela época, paralelamente ao enfoque dos livros que descrevem o fato. A exposição foi criada para ser exibida de forma itinerante na própria cidade de Santa Maria. De acordo com a metodologia empregada, a pesquisa é aplicada, exploratória, bibliográfica e documental. A dissertação informa como os jornais, as fotografias e outros documentos pesquisados relacionam-se com o patrimônio cultural santamariense, reproduz as informações coletadas nessas fontes e contextualiza a história da revolta militar de 1926, mostrando que esta fez parte do movimento tenentista da década de 1920.

This Thesis deals with the organization of a non-profit cultural project -- a photographic exhibition. It is based on the theory of project management and arts marketing, which is compared with the experience of Jan Foltán, an experienced organizer of such exhibitions. The Thesis is divided into seven chapters; the first one presents the person himself, his work and experience which forms the practical part of the following chapters. In the second chapter, I present the principles of project management, which form the theoretical ground of the Thesis. Another chapter is devoted to marketing of a cultural project where the emphasis is on Public and Media Relations. Part of that chapter is also devoted to the organization of openings of exhibitions and charity auctions of art works. The research of factors that influence the attendance of artwork exhibitions is also included in this chapter. An important part of PR and funding is sponsoring, the importance of which is evident from the chapter on financing. The fifth chapter deals with the realization of exhibitions including theme selection, ensurance of locations, logistics, and schedule. The following section is devoted to the connection of cultural projects with charity and human motivation to help others through their work. The last chapter deals with branding of artists; thus creating their brand which is also another very important part for ensuring the attendance at the exhibitions.

Aus Anlass des 95. Deutschen Bib- liothekartages, der vom 21. bis 24. März 2006 in Dresden stattgefunden hat, ist in der Sächsischen Landesbibliothek - Staats- und Universitätsbibliothek Dresden vom 15. Februar bis 11. April eine begleitende Foto-Ausstellung in der Galerie am Lesesaal gezeigt worden .... Wie attraktiv das Buch seinerseits als Fotomotiv sein kann, belegt eine Kollektion aktueller Detailaufnahmen aus den Magazinen der SLUB, die als brilliante digitale Farbaufnahmen ergänzend im Bildarchiv der Fotothek zu sehen sind.

Aus Anlass des 95. Deutschen Bib- liothekartages, der vom 21. bis 24. März 2006 in Dresden stattgefunden hat, ist in der Sächsischen Landesbibliothek - Staats- und Universitätsbibliothek Dresden vom 15. Februar bis 11. April eine begleitende Foto-Ausstellung in der Galerie am Lesesaal gezeigt worden .... Wie attraktiv das Buch seinerseits als Fotomotiv sein kann, belegt eine Kollektion aktueller Detailaufnahmen aus den Magazinen der SLUB, die als brilliante digitale Farbaufnahmen ergänzend im Bildarchiv der Fotothek zu sehen sind.