Global ETD Search

21	Product placement and branded entertainment : a look into the alternative advertising methods / Look into the alternative advertising methods Negrao, Marina Soares 20 February 2012 (has links) The objective of this paper is to explore one of the many methods of communicating a brand or product value: product placement. In this report, the areas that will be covered include, the history of product placement, the method, the goal and psychology behind it, current trends, its weaknesses and strengths, its role in our culture and how it might evolve in the near future. We will explore how product placement plays a role in the different types of media, its effectiveness and strategies and its limitations. Another issue that will be covered includes a survey of similar marketing techniques that at times have been seen as an extension or a better version of product placement: branded entertainment and advertainment. The purpose of this paper is to provide readers with a full understanding of the structure, function and purpose of product placement. / text Product placement Branded entertainment
22	Small Schools and the Advanced Placement Program Smith, Julie Ann January 2009 (has links) The purpose of this study is to identify aspects of successful Advanced Placement programs in small schools of enrollments of 600 or fewer, and to describe the strategies that are used in these schools to make their programs successful. The study includes a pilot research project with a small school with a floundering program identifying the major problems that it has faced in starting and creating its program along with cases of two additional small schools that have found success with their programs. The cases of the successful schools are analyzed to find the aspects of the programs that have led to their success to provide struggling schools with suggestions for improvements of their programs. Advanced Placement small schools
23	A fast circuit similarity-based placement engine for field programmable gate arrays Shi, Xiaoyu Unknown Date No description available. FPGA Circuit similarity Placement
24	Parents and the placement committee in Israel: Involvement and influences Lowe, Anat January 2007 (has links) No description available. 371.9095694 Parents, placement committee
25	Werbung als Unterhaltung wie branded Entertainment und advertainment Werbung mit Unterhaltung verschmelzen Schmalz, Jan Sebastian January 2006 (has links) Zugl.: Münster (Westfalen), Univ., Magisterarbeit, 2006
26	Let us entertain you : branded entertainment als neuer Hoffnungsträger der Werbebranche in der digitalen Zukunft / Tsvetkova, Kristina. January 2007 (has links) Zugl.: Magisterarbeit.
27	Die Auflösung und Liquidation von Anlagefonds... / Mätzener, Urs Balthasar. January 1972 (has links) Inaug. _ Diss.: Rechts- und wirtschaftswissenschaftliche Fakultät: Bern: 1972. _ Bibliogr. p. °°-14. Fonds de placement, droit. Suisse.
28	Recall and recognition of brand-modified product placement in movies / Anderson, Caitlin, January 2006 (has links) (PDF) Thesis (M.A.)--Brigham Young University. Dept. of Communications, 2006. / Includes bibliographical references (p. 48-55). Product placement in mass media.
29	An evaluation of selected teacher education placement offices in institutions of higher education in Ohio / Meighan, John Edward January 1974 (has links) No description available. Education Teacher placement agencies
30	Product placement - metody měření a vyhodnocování / Product placement - methods of measuring and evaluating Vaněk, Tomáš January 2011 (has links) Marketing and commercial communication and the position of product placement within them; Product placement, the history, forms and the legal frame; Theory of measuring and evaluating commercial communications in general and specifical theories applicable for product placement; Experimental evaluation of these theories on concrete case.

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