Date: 2008‐05‐26 Program: International Marketing Course: Master Thesis Authors: Qian Chen & Lanjunzi Chen Title: What is wrong with Motorola? Problem: What are the shortcomings of its mobile phones of Motorola from consumers’ perspectives in Chinese market? Purpose: This study aims to find out different factors of Motorola’s mobile phone which may hamper consumers’ interest and possibility of purchasing when Motorola experience the declining sales of mobile phone in Chinese market. Method: The researchers apply marketing mix to investigate the shortcoming of Motorola’s handset to achieve the research purpose. The researchers choose questionnaires and interviews to collect information from consumers in order to gather information for this research. Target Group: This paper might be useful for Motorola Company to find their problems and some companies also produce cellphone avoid coming out similar problems. Conclusions: Based on our research Motorola’s handsets certainly have many shortcomings in marketing mix that is product, price, place and promotion from consumers’ point view Recommendations: There are a lot of aspects for Motorola to improve from product, price, place and promotion in the long run in order to recover its reputation in consumers’ mind. Key Words: Motorola handset, consumers’ point of view, shortcomings, China, product, price, place, promotion

This project examines Cather’s experimentation with conflicting voices of narrative authority in the presentation of four central female characters in The Professor’s House, using St. Peter and an entity termed the implied narrator as lenses through which we view other characters. The project is broken down into four chapters, each dealing one addressing the central issues involving that specific female character.

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This dissertation studies the four major works of Jose Donoso which belong to what could be termed his "Chilean cycle" of novels. This cycle comprises Coronacion, Este domingo, El lugar sin l(')imites, and El obsceno pajaro de la noche. The purpose of the study is to determine the structure of the point of view of the narrator. The research is based on semiotic theories of language, particularly those of Boris Uspensky, and includes much of the contemporary French theories of semiotic criticism. The dissertation attempts to construct a format for the study of the point of view of the narrator, basing itself on, but not restricting itself to, the theories of Uspensky. In every respect the dissertation endeavors to restrict its approach to an entirely intrinsic method, based on the idea that the novel exists apart from the man whose name appears on the cover. For the purpose of this study, the novel has been examined on four partially theoretical levels: the spatio-temporal, the phraseological, the psychological and the ideological. This method presupposes an additional distinction between what could be termed the "surface level," that which is immediately and physically observable, and the "deep structure," comprising the ideological level or "world view" basic to each novel. It could be stated that we find the "point of view" of the narrator in the surface structure of the first three levels and the "perspective" or world view in the "deep structure." The first chapter discusses in detail the history of the study of point of view in the novel as a genre, the various theories, including those of Uspensky, and sets forth the methods and procedures used. Each of the following chapters is dedicated to an individual novel, each novel being studied on all four of the levels mentioned. While the works of Donoso have often been studied with respect to their dedication of the deterioration of a particular society, this dissertation deals more specifically with following the process of destruction of the narrator himself. This process can be observed by means of a detailed examination of the structure and function of the point of view in each separate novel. The various stages of development can be observed clearly begining with Coronacion and culminating in El obsceno pajaro de la noche. In Coronacion and Este domingo we can observe the deterioration of the point of view of the narrator. In the former novel, the deterioration of the point of view is linked with the conflict between past and present; in the latter novel we see this dichotomy expanded to include two basic narrators. In El lugar sin límites there is a schism within the personality, and therefore the point of view, of the main character. The El obsceno pajaro de la noche we are confronted with an "open" novel in which the reader must participate. Here we see the complete destruction of the point of view of the narrator and, in effect, the destruction of the narrator himself. It is this process of destruction that this dissertation describes and studies.

In the last two decades, emotion has emerged as an important theme in discussions of design. However, there is no framework to date that encompasses both emotion and information design in a single theory. This dissertation was motivated by a lack of substantive theory that would allow design researchers and educators to model the relationships among information artifacts, audiences, and designers in specific contexts. This demand for work in this area also calls for a reconsideration of the current scholarship of information design by shifting its focus from objects to people, from technical rationality to value-laden human communication, from efficiency to holistic experience and effectiveness. Through examination of existing views about information design and the nature of information, this work advances the idea that information can be better conceptualized as a medium in which designers have the ability to influence situated and value-laden human actions, as well as a medium in which designers can be influenced by situated human actions. This conceptualization of information as twoway mediation between designer and audience allows us to reconsider information design as a meaningful social activity, of which designers are an integral part. This research consists of two parts. First, it proposes a framework called Modes of Wonder that allows designers to model an audience's emotional experience in relation to information artifacts. Through examination of four thematic variations of wonder (wonder, astonishment, amazement, and sublimity), Modes of Wonder provides a meta-language that is able to model one's emotional experience in relation to information artifacts. Furthermore, it may be used by designers in the planning process when solving a design problem, and by educators as a tool for critique. Second, this research presents a Point of View framework, which allows us to describe design strategies used for creating information artifacts. While Modes of Wonder, in Chapter 3, focuses on the relationship between information artifacts and audiences, the Point of View framework in Chapter 4 – which includes person, perspective, mode, and principle as the primary frames – illustrates the relationship between information artifacts and the designer who has created a specific response to a particular design problem. In order to demonstrate how these two frameworks can help us uncover plausible design strategies in a particular context of information ii design, I examine three cases of information artifacts that respond to specific design problems through use of the thematic variations of Point of View and Modes of Wonder as conceptual tools for analysis. This research makes the following contributions: it provides a theoretical framework that models the relationship among information artifacts, audiences, and designers in specific contexts. Specifically, Modes of Wonder allows design researchers and educators to articulate the relationships between information artifacts and audiences. In turn, the Point of View framework provides an approach for modeling design strategies that are often implicitly used by designers to create information artifacts aimed at producing a particular emotional effect for an audience.

This thesis explores the search for core meaning and authentic experience in the poetry of John Ashbery. Building from a close reading of A Worldly Country, it examines the way Ashbery's use of narrative fragments and shifting points of view establish poetry as an encounter with otherness that is dependent on accidents of meaning for its sense of authenticity. Comparisons with the poetry of Ashbery's most important precursor, W. H. Auden, reveal how the influence of German Romanticism emerges with different points of emphasis; Auden's richly ambiguous dualities eventually gave way to a more didactic poetry as he shifted his faith from art to religion, while Ashbery's poetry embodies the fragmented and inconclusive approach of the German poet Novalis (Friedrich von Hardenberg), who developed, through his philosophical writings and the tales embedded in his novels, a double orientation toward the real and the ideal. Novalis confirmed the Märchen, or fairy tale, as a genre of primary importance whose capacity for imaginative excess invites accidental encounters with otherness. Analyses of fairy tales and fairy tale fragments in the work of these poets reveal how mysticism and play can inject into everyday moments feelings of self-transcendence that enable poetry to summon an authentic sense of being in the world. / Graduate

Thesis (M.A.)--Missouri State University, 2008. / "May 2008." Includes bibliographical references (leaf 57). Also available online.

Thesis (M.A.)--Missouri State University, 2008. / "May 2008." Includes bibliographical references (leaf 38). Also available online.

Thesis (Ph. D.)--University of California, San Diego, 1985. / Vita. Includes bibliographical references (leaves 191-200).

O presente trabalho é uma proposição sobre as possibilidades cênicas das quatro peças que compõe o último ciclo da obra de Henrik Ibsen (Solness, o Cons-trutor, John Gabriel Borkman, O Pequeno Eyolf e Quando nós, os mortos, desper-tarmos) para além dos limites normalmente estabelecidos pelo Realismo. A questão da fidelidade ao texto é relativizada pela noção de ponto de vista que estabelece o diálogo com referências de outros criadores, circunscritos por um campo de coerência. / The present work is a proposition on the scenic possibilities of the four plays that make up the last cycle of the work of Henrik Ibsen (Solness the Builder, John Gabriel Borkman, Little Eyolf and When we dead awaken) beyond the limits normally set by Realism. The issue of fidelity to the text is relativized by the notion of a point of view es-tablishing dialogue with references from other breeders, circumscribed by a field of coherence.