Spelling suggestions: "subject:"apolitical PR"" "subject:"a.political PR""
1 |
Om politisk PR, Lögnfabriker och den publika sfärens fall : - En kritisk diskursanalys av innehåll och strategi i Sverigedemokraternas PR-aktiviteter.Nellie, Östman, Liminga, Agnes January 2020 (has links)
This study concerns political communication in general, and right-wing populist PR in particular. Research shows that the role of mass media in liberal democracies has changed as a result of emerging social- and alternative media. Political parties no longer need news media to spread their agenda, which proves an opportunity for right-wing populist parties to reach a broader audience. This study aims to determine how The Sweden Democrats, as Sweden’s largest right-wing populist party, communicate through the use of PR-activities. Building on existing work on the content of populist communication, this study aims to show not only what the party communicate but also how they communicate. The ambition is to enable a discussion on the possible effects of right-wing populist communication in liberal democracy. Based on Habermas’ theory of the public sphere, a critical discourse analysis was carried out on two of the Sweden Democrat’s PR-activities. Analysis on the examples demonstrates use of a populist discourse as well as the use of manipulative persuasive strategies. The results indicate that right-wing populist communication have a negative effect on democracy. The Sweden Democrats utilize discontent and fear as a foundation for totalitarian reasoning, through a use of strategy that neglects the value of democracy. Based on the results the public sphere is recommended as a normative vision for political debate. Further research is needed on how right-wing populist parties communicate in Sweden and internationally, as well as how the use of strategic communication can be transformed to better serve democratic politics.
|
2 |
PR před kamerou: Mediální obraz Public ralations jako profese v české a britské televizní produkci / PR goes on air: The media portrayal of Public Relations on Czech and British television sceneKopová, Daniella January 2017 (has links)
This paper aims to contribute to knowledge of stereotypization mechanisms, bringing in the case of PR consultants. Using lenses of the key cultural form - film and television series - the project analyses a way of representing PR profession, as depicted on TV screen both in Czech Republic and the United Kingdom, during 2000-2017 time period. Theoretical frame is drawing on key ideas on stereotype, narrowed by film usage, as seen in the work of Walter Lippmann and others. Main hypothesis is based on assumption that negative media portrayal might interfere with professional reputation. Analytical part employs qualitative, thematical analysis that focuses on interpretation of personal features, behavioral characteristics and depiction of reocurring key themes. The final outcome then presents a professional portrayal of Public Relations on Czech and British television scene, builded up on prominent steretypes, accompanied by relevant quotes to illustrate the point. Key findings show undestanding communication as means of persuasion, leading to egoism, a lack of ethical values and dominant attitude in relation to clients and journalists. To prove the contribution argument that these negative attributes will further affect the future professional status of PR, the final insight illustrates such impact by...
|
3 |
Анализ специфики формирования имиджа политического лидера в условиях международной напряженности : магистерская диссертация / The analysis of the specifics of management of the political leader`s image under conditions of the international tensionРакитская, П. И., Rakitskaya, P. I. January 2019 (has links)
В настоящей работе на основании отечественных и зарубежных исследований раскрыты понятия «имидж», «индивидуальный имидж», «политический имидж», а также особенности и технологии их формирования. Охарактеризовано понятие «международная напряженность», а также общее влияние международной напряженности на имидж политического лидера страны, продемонстрированы возможные причины ее возникновения. Определив теоретико-методологические основания исследования, автор провел анализ специфики формирования имиджа политического лидера в условиях международной напряженности на конкретных примерах – имиджей Ангелы Меркель и Виктора Орбана в условиях европейского миграционного кризиса. Методом экспертного интервью было изучено мнение экспертов об особенностях и технологиях управления имиджем политического лидера в период международной напряженности. Метод контент-анализа СМИ, который также использовался в работе, помог выявить роль СМИ в управлении имиджем политического лидера в условиях международной напряженности, а также специфику работы с ними в контексте данной задачи. По результатам научного исследования была разработана модель управления имиджем политического лидера в условиях международной напряженности, состоящая из следующих элементов: факторы (в том числе специфические - связанные с международной напряженностью), влияющие на имидж политического лидера; эффективные методы, технологии и инструменты управления имиджем политического лидера; коммуникационный аспект в использовании выбранных методов, технологий и инструментов. / This paper, on the basis of domestic and foreign studies, reveals the concepts of "image", "individual image", "political image", as well as features and technologies of their formation. Also in the thesis the concept of "international tension" is characterized, as well as the general impact of international tension on the image of the political leader of the country, the possible causes of its occurrence are demonstrated. Having determined the theoretical and methodological basis of the study, the author analyzed the specifics of the formation of the image of a political leader in the conditions of international tension on specific examples – the images of Angela Merkel and Viktor Orban at the period of European migration crisis. The experts' opinion on the features and technologies of managing the image of a political leader in a period of international tension was studied by the method of expert interview. The method of content analysis of the media, which was also used in the work, helped to identify the role of the media in managing the image of a political leader in conditions of international tension, as well as the specifics of its use in the context of this task. According to the results of research a model to manage the image of the political leader in times of international tension was developed. From the author’s viewpoint, it should consist of the following elements: the factors (including the specific ones, appearing only under conditions of the international tension) that affect the image of the political leader; effective methods, techniques and tools of management of the image of the political leader; the communication aspect of use of the selected methods, techniques and tools.
|
4 |
A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platformDhawraj, Ronesh 07 1900 (has links)
Abstracts in English, Zulu and Afrikaans / This Grounded Theory study focused on understanding how South Africa’s two
numerically-dominant political parties, the African National Congress (ANC) and
Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their
electioneering arsenal in the 2016 municipal elections to promote party-political
digital issue ownership within an urban context. Using each party’s 2016 election
manifesto and corpus of tweets, this three-phased study found that while both the
ANC and DA used Twitter as a digital political communication platform to
communicate their election campaigns, the DA notably leveraged the social
networking site for intense ‘focused’ messaging of its negative campaign against the
ANC while simultaneously promoting positive electoral messages around its own
‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by
the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to
an emphasised urban campaign here to either activate the party’s own support base
and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it
was found that both the ANC and DA used Twitter for explicit and implicit partypolitical
issue ownership claiming in the 2016 municipal elections. Lastly, this study
also culminated in the proposal of three but interconnected different elements of a
conceptual framework for digital political communication that political parties could
use to promote digital party-political issue ownership within a pronounced urban
electioneering setting. These elements – ‘coordinating and managing how an
election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a
message-tailoring strategy’ – when used in unison can help political parties
communicate better and ultimately more effectively in a highly mediatised
technological media landscape / Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee
numeriese dominante politieke partye, die African National Congress (ANC) en
Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak
het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die
party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te
bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te
gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik
het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale
media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen
die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die
party se eie kernkwessies en metro burgermeesters kandidate gesentreer het.
‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en
Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg
gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se
ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind
dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete
party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale
verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante
elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat
politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike
verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en
bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die
boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap
strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer
effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese
medialandskap. / Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo
unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress
(ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi
encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala
ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba
yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini.
Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye,
nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA
zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali
(ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise
amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile
kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso
weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana
nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala
abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA
Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise
ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye
bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza,
kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela
ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane
ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele
kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo
eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto
ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi
yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi
zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa
uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli
okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye
zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni
ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba
kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi). / Communication Science / D. Litt. et Phil. (Communication)
|
5 |
A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platformDhawraj, Ronesh 07 1900 (has links)
Abstracts in English, Afrikaans and Zulu / This Grounded Theory study focused on understanding how South Africa’s two
numerically-dominant political parties, the African National Congress (ANC) and
Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their
electioneering arsenal in the 2016 municipal elections to promote party-political
digital issue ownership within an urban context. Using each party’s 2016 election
manifesto and corpus of tweets, this three-phased study found that while both the
ANC and DA used Twitter as a digital political communication platform to
communicate their election campaigns, the DA notably leveraged the social
networking site for intense ‘focused’ messaging of its negative campaign against the
ANC while simultaneously promoting positive electoral messages around its own
‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by
the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to
an emphasised urban campaign here to either activate the party’s own support base
and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it
was found that both the ANC and DA used Twitter for explicit and implicit partypolitical
issue ownership claiming in the 2016 municipal elections. Lastly, this study
also culminated in the proposal of three but interconnected different elements of a
conceptual framework for digital political communication that political parties could
use to promote digital party-political issue ownership within a pronounced urban
electioneering setting. These elements – ‘coordinating and managing how an
election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a
message-tailoring strategy’ – when used in unison can help political parties
communicate better and ultimately more effectively in a highly mediatised
technological media landscape. / Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee
numeriese dominante politieke partye, die African National Congress (ANC) en
Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak
het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die
party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te
bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te
gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik
het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale
media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen
die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die
party se eie kernkwessies en metro burgermeesters kandidate gesentreer het.
‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en
Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg
gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se
ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind
dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete
party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale
verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante
elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat
politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike
verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en
bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die
boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap
strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer
effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese
medialandskap. / Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo
unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress
(ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi
encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala
ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba
yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini.
Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye,
nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA
zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali
(ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise
amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile
kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso
weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana
nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala
abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA
Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise
ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye
bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza,
kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela
ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane
ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele
kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo
eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto
ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi
yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi
zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa
uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli
okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye
zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni
ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba
kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi). / Communication Science / D. Litt. et Phil. (Communication)
|
Page generated in 0.0505 seconds