Strategiese korporatiewe kommunikasie en sterk verhoudings met werknemers kan in die vorm van hoë werknemerbetrokkenheid bydra tot organisatoriese prestasie en uitnemendheid omdat dit organisasies help om organisatoriese doelwitte te bereik. Dit word bereik deur verhoudingsbestuur met strategiese belangegroepe in organisasies met ʼn simmetriese wêreldbeskouing en tweerigtingkommunikasiemodel, in die korporatiewe kommunikasiepraktisyn se rol as strategis. Sterk verhoudings met belangegroepe word gekenmerk deur vertroue, wederkerige beheer, verhoudingsbevrediging en toewyding. Binne die konteks van organisasies wat geografies wyd verspreid is, speel die bestuur van organisatoriese kultuur en sentralisering/desentralisering ʼn rol in die mate waartoe hoë werknemerbetrokkenheid gevestig kan word en uiteindelik kan bydra tot organisatoriese uitnemendheid. Om hierdie onderwerp te ondersoek in die nasionale organisasie SEESA, is daar semigestruktureerde onderhoude gevoer met sleutelrolspelers in SEESA se kommunikasiebestuur en ʼn kwalitatiewe inhoudsanalise gedoen van SEESA hoofkantoor se kommunikasie aktiwiteite. Self-toegediende vraelyste is gebruik om bestuurders van landswye SEESA se takke se persepsies oor verhoudingsbestuur vanaf die hoofkantoor te bepaal. Hierdie studie het bevind dat die SEESA hoofkantoor daarin slaag om sterk verhoudings te vestig met bestuurders van landswye takke en dat verhoudingsboustrategieë manifesteer op ʼn informele wyse. Die uitkomste van sterk verhoudings is tot ʼn meerdere mate teenwoordig in hierdie verhoudings, maar by gebrek aan ʼn formele kommunikasiestrategie kan die korporatiewe kommunikasiefunksie nie optimaal bydra tot organisatoriese uitnemendheid nie. Organisatoriese kultuur speel egter ʼn rol om tweerigtingkommunikasie te fasiliteer wanneer daar geen formele verhoudingsboustrategieë implementeer word nie. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2015

Strategiese korporatiewe kommunikasie en sterk verhoudings met werknemers kan in die vorm van hoë werknemerbetrokkenheid bydra tot organisatoriese prestasie en uitnemendheid omdat dit organisasies help om organisatoriese doelwitte te bereik. Dit word bereik deur verhoudingsbestuur met strategiese belangegroepe in organisasies met ʼn simmetriese wêreldbeskouing en tweerigtingkommunikasiemodel, in die korporatiewe kommunikasiepraktisyn se rol as strategis. Sterk verhoudings met belangegroepe word gekenmerk deur vertroue, wederkerige beheer, verhoudingsbevrediging en toewyding. Binne die konteks van organisasies wat geografies wyd verspreid is, speel die bestuur van organisatoriese kultuur en sentralisering/desentralisering ʼn rol in die mate waartoe hoë werknemerbetrokkenheid gevestig kan word en uiteindelik kan bydra tot organisatoriese uitnemendheid. Om hierdie onderwerp te ondersoek in die nasionale organisasie SEESA, is daar semigestruktureerde onderhoude gevoer met sleutelrolspelers in SEESA se kommunikasiebestuur en ʼn kwalitatiewe inhoudsanalise gedoen van SEESA hoofkantoor se kommunikasie aktiwiteite. Self-toegediende vraelyste is gebruik om bestuurders van landswye SEESA se takke se persepsies oor verhoudingsbestuur vanaf die hoofkantoor te bepaal. Hierdie studie het bevind dat die SEESA hoofkantoor daarin slaag om sterk verhoudings te vestig met bestuurders van landswye takke en dat verhoudingsboustrategieë manifesteer op ʼn informele wyse. Die uitkomste van sterk verhoudings is tot ʼn meerdere mate teenwoordig in hierdie verhoudings, maar by gebrek aan ʼn formele kommunikasiestrategie kan die korporatiewe kommunikasiefunksie nie optimaal bydra tot organisatoriese uitnemendheid nie. Organisatoriese kultuur speel egter ʼn rol om tweerigtingkommunikasie te fasiliteer wanneer daar geen formele verhoudingsboustrategieë implementeer word nie. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2015

The purpose of this study was to ascertain the role of colleges of education in the North West Province. Put differently it wished to determine to what extent colleges of education in the North West Province as institutions are adjusted to their real potential environments so that adjustments could be made if necessary. In order to be able to investigate teacher training in the North West Province, a literature survey was conducted to determine the core criteria regarding quality and efficiency in teacher training. The instruments used in the planning process are explained and the one which deals with strategic planning in an education system is used to plan the functioning of colleges of education in the North West Province to comply with the identified core criteria. A detailed consideration of the functioning of colleges of education in the North West Province is introduced by a brief overview of the evolving pattern of the South African teacher education and a review of proposals to unify higher education and to broaden the role of colleges. The literature study on the historical background of teacher education in South Africa revealed that it has been a fragmented and inefficient system in which teachers were inequitably distributed across South Africa. An investigation into the functioning of colleges of education in the North West Province is based on the components of the education system as entailed in the chosen strategic planning in education model mentioned earlier. The opinions of experts and stakeholders in the field of the role of colleges of education in the North West Province were obtained through the empirical study done according to the steps of strategic planning in education. The findings obtained after data interpretation were then compared with the information from the literature study. The following trends were identified amongst others: Firstly that there is a great need for in-service or further training to upgrade the qualifications of practising teachers. Secondly, that there is a great need for properly trained teachers for the technical, mathematics and science subjects and also that there is a need for trained teachers to assist with non-formal programmes. An analysis and evaluation of the identified trends revealed that colleges of education can play a larger and more important role and would be in a position to utilise their facilities and skills more effectively if they made the necessary adjustments. In sketching the future possibilities for colleges of education in the North West Province it was shown that colleges of education will function more cost-effectively if they diversify their function to include other tasks than the training of teachers, like carrying out the function of community colleges. / Thesis (MEd)--PU for CHE, 1998

The purpose of this study was to ascertain the role of colleges of education in the North West Province. Put differently it wished to determine to what extent colleges of education in the North West Province as institutions are adjusted to their real potential environments so that adjustments could be made if necessary. In order to be able to investigate teacher training in the North West Province, a literature survey was conducted to determine the core criteria regarding quality and efficiency in teacher training. The instruments used in the planning process are explained and the one which deals with strategic planning in an education system is used to plan the functioning of colleges of education in the North West Province to comply with the identified core criteria. A detailed consideration of the functioning of colleges of education in the North West Province is introduced by a brief overview of the evolving pattern of the South African teacher education and a review of proposals to unify higher education and to broaden the role of colleges. The literature study on the historical background of teacher education in South Africa revealed that it has been a fragmented and inefficient system in which teachers were inequitably distributed across South Africa. An investigation into the functioning of colleges of education in the North West Province is based on the components of the education system as entailed in the chosen strategic planning in education model mentioned earlier. The opinions of experts and stakeholders in the field of the role of colleges of education in the North West Province were obtained through the empirical study done according to the steps of strategic planning in education. The findings obtained after data interpretation were then compared with the information from the literature study. The following trends were identified amongst others: Firstly that there is a great need for in-service or further training to upgrade the qualifications of practising teachers. Secondly, that there is a great need for properly trained teachers for the technical, mathematics and science subjects and also that there is a need for trained teachers to assist with non-formal programmes. An analysis and evaluation of the identified trends revealed that colleges of education can play a larger and more important role and would be in a position to utilise their facilities and skills more effectively if they made the necessary adjustments. In sketching the future possibilities for colleges of education in the North West Province it was shown that colleges of education will function more cost-effectively if they diversify their function to include other tasks than the training of teachers, like carrying out the function of community colleges. / Thesis (MEd)--PU for CHE, 1998

In hierdie studie word betoog dat korporatiewe sosialeverantwoordelikheid (KSV) minstens twee funksies het: om tot volhoubare ontwikkeling by te dra; en om strategiese voordeel vir die maatskappy te skep. Doeltreffende kommunikasie word as noodsaaklik beskou om beide bogenoemde funksies te vervul. Gevolglik word betoog dat maatskappye oor (om strategiese voordeel te trek) en in (om tot volhoubare ontwikkeling by te dra) KSV behoort te kommunikeer. Daaruit volg dat ʼn model vir KSV-kommunikasie beide soorte KSV-kommunikasie moet insluit. Die teoretiese veld van KSV-kommunikasie is tans ontoereikend en daarom word teorieë uit ander velde geraadpleeg om ʼn teoretiese begronding voor te stel. Daar word geredeneer dat kommunikasie oor KSV aan die uitgangspunte van drie kommunikasiebestuursbenaderings behoort te voldoen, aangesien hierdie benaderings dieselfde doelwitte as kommunikasie oor KSV nastreef. Die benaderings sluit in: simmetriese tweerigtingkommunikasie, die reflektiewe benadering asook strategiese kommunikasiebestuur. Betreffende kommunikasie in KSV word betoog dat hierdie vorm van kommunikasie aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie behoort te voldoen, aangesien dit volhoubare ontwikkeling as doelwit nastreef. Op grond van ʼn literatuurstudie oor bogenoemde kommunikasiebenaderings, word ʼn teoretiese model vir KSV-kommunikasie in die huidige studie voorgestel. Die empiriese deel van die studie fokus op die landbousektor en die teoretiese KSV-kommunikasiemodel word in die landbousektor toegepas om vas te stel hoe nuttig dit is. Hierdie studie stel voor dat ondersteuning aan opkomende boere die hooffokus van landboumaatskappye se KSV behoort te wees. Daar word gevolglik aanvaar dat landboumaatskappye met opkomende boere (as bevoordeeldes) in KSV behoort te kommunikeer, terwyl hulle met kommersiële boere (as kliënte, verskaffers en soms aandeelhouers) oor KSV behoort te kommunikeer. Die huidige studie het twee landboumaatskappye – Senwes en NWK – se KSV-kommunikasie ondersoek. Die empiriese deel van die studie is kwalitatief benader en die navorsingsmetodes is semigestruktureerde onderhoude, fokusgroepe en kwalitatiewe inhoudsanalise. Kwalitatiewe inhoudsanalise is ook ingespan om die resultate te ontleed wat deur die ander navorsingsmetodes bekom is. Daar is bevind dat kommunikasie tussen die betrokke werknemers van die landboumaatskappye en opkomende boere in KSV grootliks aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie voldoen. Die opkomende boere was oor die algemeen heel tevrede met kommunikasie soos dit tans geskied. Daarteenoor wil dit voorkom asof die landboumaatskappye so ver moontlik vermy om oor hulle KSV-inisiatiewe met kommersiële boere te kommunikeer. Geen van die kommersiële boere wat aan die studie deelgeneem het, was bewus van die maatskappye se betrokkenheid by ontwikkelende landbou nie, en was uiters negatief oor hierdie gebrek aan kommunikasie. Uit die voorgestelde model vir KSV-kommunikasie blyk dat die kommunikasiekanale, aard van kommunikasie en kommunikasiebeginsels grootliks dieselfde is vir kommunikasie in en oor KSV. Die doelwitte van hierdie twee soorte KSV-kommunikasie stem gedeeltelik ooreen, maar dit kan ook uiteenlopend wees. Die integrasie van kommunikasie in en oor KSV in een model word egter bemoeilik deurdat die metateoretiese raamwerke wat die relevante basisteorieë vir die ondersoek onderlê, oënskynlik uiteenlopende beskouings oor die doel van kommunikasie huldig. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2015

In hierdie studie word betoog dat korporatiewe sosialeverantwoordelikheid (KSV) minstens twee funksies het: om tot volhoubare ontwikkeling by te dra; en om strategiese voordeel vir die maatskappy te skep. Doeltreffende kommunikasie word as noodsaaklik beskou om beide bogenoemde funksies te vervul. Gevolglik word betoog dat maatskappye oor (om strategiese voordeel te trek) en in (om tot volhoubare ontwikkeling by te dra) KSV behoort te kommunikeer. Daaruit volg dat ʼn model vir KSV-kommunikasie beide soorte KSV-kommunikasie moet insluit. Die teoretiese veld van KSV-kommunikasie is tans ontoereikend en daarom word teorieë uit ander velde geraadpleeg om ʼn teoretiese begronding voor te stel. Daar word geredeneer dat kommunikasie oor KSV aan die uitgangspunte van drie kommunikasiebestuursbenaderings behoort te voldoen, aangesien hierdie benaderings dieselfde doelwitte as kommunikasie oor KSV nastreef. Die benaderings sluit in: simmetriese tweerigtingkommunikasie, die reflektiewe benadering asook strategiese kommunikasiebestuur. Betreffende kommunikasie in KSV word betoog dat hierdie vorm van kommunikasie aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie behoort te voldoen, aangesien dit volhoubare ontwikkeling as doelwit nastreef. Op grond van ʼn literatuurstudie oor bogenoemde kommunikasiebenaderings, word ʼn teoretiese model vir KSV-kommunikasie in die huidige studie voorgestel. Die empiriese deel van die studie fokus op die landbousektor en die teoretiese KSV-kommunikasiemodel word in die landbousektor toegepas om vas te stel hoe nuttig dit is. Hierdie studie stel voor dat ondersteuning aan opkomende boere die hooffokus van landboumaatskappye se KSV behoort te wees. Daar word gevolglik aanvaar dat landboumaatskappye met opkomende boere (as bevoordeeldes) in KSV behoort te kommunikeer, terwyl hulle met kommersiële boere (as kliënte, verskaffers en soms aandeelhouers) oor KSV behoort te kommunikeer. Die huidige studie het twee landboumaatskappye – Senwes en NWK – se KSV-kommunikasie ondersoek. Die empiriese deel van die studie is kwalitatief benader en die navorsingsmetodes is semigestruktureerde onderhoude, fokusgroepe en kwalitatiewe inhoudsanalise. Kwalitatiewe inhoudsanalise is ook ingespan om die resultate te ontleed wat deur die ander navorsingsmetodes bekom is. Daar is bevind dat kommunikasie tussen die betrokke werknemers van die landboumaatskappye en opkomende boere in KSV grootliks aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie voldoen. Die opkomende boere was oor die algemeen heel tevrede met kommunikasie soos dit tans geskied. Daarteenoor wil dit voorkom asof die landboumaatskappye so ver moontlik vermy om oor hulle KSV-inisiatiewe met kommersiële boere te kommunikeer. Geen van die kommersiële boere wat aan die studie deelgeneem het, was bewus van die maatskappye se betrokkenheid by ontwikkelende landbou nie, en was uiters negatief oor hierdie gebrek aan kommunikasie. Uit die voorgestelde model vir KSV-kommunikasie blyk dat die kommunikasiekanale, aard van kommunikasie en kommunikasiebeginsels grootliks dieselfde is vir kommunikasie in en oor KSV. Die doelwitte van hierdie twee soorte KSV-kommunikasie stem gedeeltelik ooreen, maar dit kan ook uiteenlopend wees. Die integrasie van kommunikasie in en oor KSV in een model word egter bemoeilik deurdat die metateoretiese raamwerke wat die relevante basisteorieë vir die ondersoek onderlê, oënskynlik uiteenlopende beskouings oor die doel van kommunikasie huldig. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2015

A dominant focus on organisational stakeholders is currently evident in both the literature and in practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This stakeholder emphasis is evident in the inclusion of a chapter on governing stakeholder relations in the King III report and the development of various stakeholder standards in South Africa, including corporate social investment, corporate governance, corporate citizenship, corporate sustainability and the triple bottom line. Despite the recognition of the importance and necessity of building and maintaining stakeholder relations in the literature, there is a dearth of research on how to actually build these relationships. The aim of this study was to address this shortcoming by proposing a generic, integrated approach to sustainable organisation-stakeholder relationship (OSR) building with strategic stakeholders whereby strategic stakeholder identification, OSR development and OSR maintenance, which are often studied independently, would be integrated in order to constitute a new unified model. This model will promote a sustainable OSR-building process for organisation-stakeholder partnership (OSP) development.The following three building blocks for such a model were proposed: a strategic communication foundation that promotes the integration of specific corporate communication functions that is practised from a two-way symmetrical communication perspective as the basis for effective OSR building; a theoretical foundation, which is an integration of Freeman’s stakeholder concept (1984) from a normative, relational viewpoint, Ferguson’s relational paradigm for public relations (1984) and Ledingham’s (2003) theory of relationship management, encapsulated by Grunig’s (1984) excellence theory, of which the proposed OSR-building model would be a pragmatic representation; and a conceptualisation of the OSR-building model where the actual phases of the OSR-building process would be proposed to provide step-by-step guidance for OSR building. This model promotes a partnership approach with strategic stakeholders, which is based on the proposition of an OSR development continuum, which implies that an OSR could grow in intensity over time, from a foundational OSR, mutually-beneficial OSR, sustainable OSR, to ultimate organisational-stakeholder partnerships (OSPs). This model was built from a corporate communication perspective, and subsequently highlighted the contribution of corporate communication in the organisation as an OSR-building function to ensure organisational effectiveness. This study provided an exploratory literature review to constitute a conceptual framework for OSR-building of which the principles of the framework would be further explored and measured in leading listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews to compose an OSR-building model that provides guidance on the process of OSR building on the basis of insights from theory and practice. / Ingevolge die argument dat die sukses van organisasies hoofsaaklik afhanklik is van die persepsies wat belangegroepe oor organisasies het, word ‘n dominante fokus tans op organisatoriese belangegroepe in die literatuur en praktyk geplaas. Die fokus op belangegroepe is sigbaar in die insluiting van ‘n hoofstuk oor die bou van belangegroepverhoudings in die King III verslag asook die ontwikkeling van verskeie belangegroepstandaarde in Suid Afrika, wat korporatiewe sosiale verantwoordelikheid, korporatiewe burgerskap, korporatiewe volhoubaarheid en drievoudige eindresultaat insluit. Ten spyte daarvan dat die belangrikheid en noodsaaklikheid van die bou en behoud van belangegroepverhoudings erken word in die literatuur, is daar ‘n tekort aan navorsing oor hoe om die verhoudings te bou. Die studie poog om dié tekortkoming aan te spreek deur middel van ‘n generiese, geϊntegreerde benadering vir volhoubare organisatoriese-belangegroepvershoudings (OBV) met strategiese belangegroepe voor te stel, waar strategiese belangegroep identifikasie, OBV ontwikkeling en OBV instandhouding, aspekte wat dikwels afsonderlik bestudeer word, geintegreer word in ‘n nuwe, verenigde model. Hierdie model sal ’n volhoubare OBV verbouiingsproses voorstel vir die ontwikkeling van organisatoriese-belangegroepvennootskappe. Drie boustene word vir die model voorgestel naamlik; ‘n strategiese kommunkasie fondasie wat die integrasie van spesifieke korporatiewe kommunikasie funksies vanuit ‘n twee-rigting simmetriese kommunikasie perspektief as basis vir die effektiewe bou van OBV insluit; ‘n teoretiese fondasie wat ‘n integrasie van Freeman (1984) se belangegroepkonsep van ‘n normatiewe, verhoudingsstandpunt, Ferguson (1984) se verhoudingsparadigma vir openbare skakelwerk en Ledingham (2003) se verhoudingsbestuursteorie insluit, omhul deur Grunig (1984) se uitnemendheidsteorie, waarvan die voorgestelde OBV model ‘n praktiese voorstelling sal wees; en ‘n konseptualisering van OBV-verbouing wat die fases van die OBV proses sal stipuleer om stap-vir-stap riglyne vir die bou van OBV voor te stel. ‘n Vennootskapsbenadering met strategiese belangegroepe word voorgestel deur die model, wat gebaseer is op die proposisie van ‘n OBV ontwikkelingskontinuum, wat impliseer dat ‘n OBV oor tyd in intensiteit kan groei van ‘n basiese OBV, wedersydse voordelige OBV, volhoubare OBV tot ‘n uiteindelike organisatoriese-belangegroepvennootskap. Die model is gebou uit ‘n korporatiewe kommunikasiestandpunt, wat gevolglik die bydrae van korporatiewe kommunikasie in die organisasie as ’n OBV-verbouingsfunksie om organisatoriese effektiwiteit te verseker, beklemtoon. Die studie bied ‘n verkennende literatuurstudie om ’n konseptuele raamwerk vir OBV-verbouing daar te stel, waarvan die beginsels van die raamwerk verder verken en gemeet is in gelysde Suid-Afrikaanse organisasies deur middel van ‘n kwantitatiewe web-gebaseerde opname en een-tot-een onderhoude om ’n OBV-verbouingsmodel te ontwikkel wat riglyne vir die proses van OBV-verbouing bied, gebaseer op beide teoretiese en praktiese insigte. / Communication Science / D. Litt. et Phil. (Communication)

A dominant focus on organisational stakeholders is currently evident in both the literature and in practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This stakeholder emphasis is evident in the inclusion of a chapter on governing stakeholder relations in the King III report and the development of various stakeholder standards in South Africa, including corporate social investment, corporate governance, corporate citizenship, corporate sustainability and the triple bottom line. Despite the recognition of the importance and necessity of building and maintaining stakeholder relations in the literature, there is a dearth of research on how to actually build these relationships. The aim of this study was to address this shortcoming by proposing a generic, integrated approach to sustainable organisation-stakeholder relationship (OSR) building with strategic stakeholders whereby strategic stakeholder identification, OSR development and OSR maintenance, which are often studied independently, would be integrated in order to constitute a new unified model. This model will promote a sustainable OSR-building process for organisation-stakeholder partnership (OSP) development.The following three building blocks for such a model were proposed: a strategic communication foundation that promotes the integration of specific corporate communication functions that is practised from a two-way symmetrical communication perspective as the basis for effective OSR building; a theoretical foundation, which is an integration of Freeman’s stakeholder concept (1984) from a normative, relational viewpoint, Ferguson’s relational paradigm for public relations (1984) and Ledingham’s (2003) theory of relationship management, encapsulated by Grunig’s (1984) excellence theory, of which the proposed OSR-building model would be a pragmatic representation; and a conceptualisation of the OSR-building model where the actual phases of the OSR-building process would be proposed to provide step-by-step guidance for OSR building. This model promotes a partnership approach with strategic stakeholders, which is based on the proposition of an OSR development continuum, which implies that an OSR could grow in intensity over time, from a foundational OSR, mutually-beneficial OSR, sustainable OSR, to ultimate organisational-stakeholder partnerships (OSPs). This model was built from a corporate communication perspective, and subsequently highlighted the contribution of corporate communication in the organisation as an OSR-building function to ensure organisational effectiveness. This study provided an exploratory literature review to constitute a conceptual framework for OSR-building of which the principles of the framework would be further explored and measured in leading listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews to compose an OSR-building model that provides guidance on the process of OSR building on the basis of insights from theory and practice. / Ingevolge die argument dat die sukses van organisasies hoofsaaklik afhanklik is van die persepsies wat belangegroepe oor organisasies het, word ‘n dominante fokus tans op organisatoriese belangegroepe in die literatuur en praktyk geplaas. Die fokus op belangegroepe is sigbaar in die insluiting van ‘n hoofstuk oor die bou van belangegroepverhoudings in die King III verslag asook die ontwikkeling van verskeie belangegroepstandaarde in Suid Afrika, wat korporatiewe sosiale verantwoordelikheid, korporatiewe burgerskap, korporatiewe volhoubaarheid en drievoudige eindresultaat insluit. Ten spyte daarvan dat die belangrikheid en noodsaaklikheid van die bou en behoud van belangegroepverhoudings erken word in die literatuur, is daar ‘n tekort aan navorsing oor hoe om die verhoudings te bou. Die studie poog om dié tekortkoming aan te spreek deur middel van ‘n generiese, geϊntegreerde benadering vir volhoubare organisatoriese-belangegroepvershoudings (OBV) met strategiese belangegroepe voor te stel, waar strategiese belangegroep identifikasie, OBV ontwikkeling en OBV instandhouding, aspekte wat dikwels afsonderlik bestudeer word, geintegreer word in ‘n nuwe, verenigde model. Hierdie model sal ’n volhoubare OBV verbouiingsproses voorstel vir die ontwikkeling van organisatoriese-belangegroepvennootskappe. Drie boustene word vir die model voorgestel naamlik; ‘n strategiese kommunkasie fondasie wat die integrasie van spesifieke korporatiewe kommunikasie funksies vanuit ‘n twee-rigting simmetriese kommunikasie perspektief as basis vir die effektiewe bou van OBV insluit; ‘n teoretiese fondasie wat ‘n integrasie van Freeman (1984) se belangegroepkonsep van ‘n normatiewe, verhoudingsstandpunt, Ferguson (1984) se verhoudingsparadigma vir openbare skakelwerk en Ledingham (2003) se verhoudingsbestuursteorie insluit, omhul deur Grunig (1984) se uitnemendheidsteorie, waarvan die voorgestelde OBV model ‘n praktiese voorstelling sal wees; en ‘n konseptualisering van OBV-verbouing wat die fases van die OBV proses sal stipuleer om stap-vir-stap riglyne vir die bou van OBV voor te stel. ‘n Vennootskapsbenadering met strategiese belangegroepe word voorgestel deur die model, wat gebaseer is op die proposisie van ‘n OBV ontwikkelingskontinuum, wat impliseer dat ‘n OBV oor tyd in intensiteit kan groei van ‘n basiese OBV, wedersydse voordelige OBV, volhoubare OBV tot ‘n uiteindelike organisatoriese-belangegroepvennootskap. Die model is gebou uit ‘n korporatiewe kommunikasiestandpunt, wat gevolglik die bydrae van korporatiewe kommunikasie in die organisasie as ’n OBV-verbouingsfunksie om organisatoriese effektiwiteit te verseker, beklemtoon. Die studie bied ‘n verkennende literatuurstudie om ’n konseptuele raamwerk vir OBV-verbouing daar te stel, waarvan die beginsels van die raamwerk verder verken en gemeet is in gelysde Suid-Afrikaanse organisasies deur middel van ‘n kwantitatiewe web-gebaseerde opname en een-tot-een onderhoude om ’n OBV-verbouingsmodel te ontwikkel wat riglyne vir die proses van OBV-verbouing bied, gebaseer op beide teoretiese en praktiese insigte. / Communication Science / D. Litt. et Phil. (Communication)

Text in English, summary in English and Afrikaans / The purpose of this research was to investigate the effect of a performance management training programme on the attitudes of managers towards performance management. The research question was whether a performance management training intervention would change managers' attitude towards performance management. The respondent group consisted of 101 managers who responded to an advertisement and willingly participated in a performance management training programme. A quasi-experimental research design was used in which a pre-test and post-test was applied to the respondent group. The managers in the respondent group completed the same assessment instrument (or questionnaire) before and six months after the performance management training. The results of the empirical analysis indicated that female managers felt less positive about performance management than their male counterparts. No statistically significant change in the attitude and competency of managers towards performance management was found after they had attended the performance management training programme. / Die doel van die studie was om die impak van 'n prestasiebestuuropleidingsprogram op die houdings van bestuurders ten opsigte van prestasiebestuur te ondersoek. Die navorsingsvraag was of 'n opleidingsintervensie in prestasiebestuur, bestuurders se houdings ten opsigte van prestasiebestuur sou verander. Die respondentegroep het uit 101 bestuurders bestaan wat op 'n advertensie gereageer het en vrywillig deelgeneem het aan 'n prestasiebestuuropleidingsprogram. 'n Kwasie-eksperimentele navorsingsontwerp is gebruik waartydens 'n voor- en na-toets op die respondente toegepas is. Die bestuurders in die respondentegroep het dieselfde evalueringsinstrument voor en ses maande na die prestasiebestuuropleiding ingevul. Die resultate van die empiriese ontleding het getoon dat vroulike bestuurders minder positief oor prestasiebestuur gevoel het as hul manlike kollegas. Geen betekenisvolle statistiese verandering in die houdings en vaardighede van bestuurders ten opsigte van prestasiebestuur is gevind nadat hulle die prestasiebestuurprogram bygewoon het nie. / Industrial and Organisational Psychology / M.A. (Industrial Psychology)

Every organization has a corporate image (beyond its control) which is mainly formed by its corporate identity (which it can control). This means that organizations have to manage their images. A positive image is particularly important for non-profit organizations, since these organizations depend on the goodwill of their publics for their existence. NG Welsyn is a well known welfare organization, famous for its bond with the Dutch Reformed church. Its two main sources of income, namely the state and members of the church have different opinions about the spending of funds. The state expects NG Welsyn to play a role in transformation, while members of the church want their needs to be catered for first. This, along with the decrease in funds from church members forced NG Welsyn to research its image among Dutch Reformed church members. In order to determine the image of NG Welsyn, an external public relations audit was formed through the use of questionnaires, focus groups and semi-structured interviews. Theoretical knowledge with regard to corporate image and identity as well as attitude formation was used as theoretical framework within the context of strategic communication management by non-profit organizations. The attitudes of church members on the elements of corporate identity were researched to determine the organization's image. The results show that the church members don't have a positive or negative image of NG Welsyn, since they don't have enough information about the organization. There is currently no relationship between the two parties. The main conclusion is that NG Welsyn can improve its image by the strategic management of communication with important publics. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.