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Ambientaliza??o e politiza??o do consumo e da vida cotidiana: uma etnografia das pr?ticas de compra de alimentos org?nicos em Nova Friburgo/RJ. / Greenerism and politicization of consumption and everyday life: an ethnographic study of shopping practices of organic food in Nova Friburgo/RJ. 2010Araujo, Marcelo Castaneda de 08 March 2010 (has links)
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Previous issue date: 2010-03-08 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The practices that may characterize a potential greenerism and politicization of consumption
arise from the perception of the impact of standards and levels of consumption in the global
environment. From the 1990s, certain practices of consumption started being socially and
environmentally responsible. This research had as general objective to reflect on greenering
processes and the politicization of consumption and everyday life in the contemporary
Brazilian society, emphasizing the multifaceted field of food. The shopping practices of
organic food, especially from those individuals who are not organized collectively in social
movements configure the object of the research. The main reason for its development was the
gap in Brazilian social science in relation to studies on the consumers perspectives while
social actors and the different uses they perform on their practices of consumption, especially
the political use. The main questions included issues such as: Are the shopping practices of
organic food perceived and experienced by consumers as a form of political action? In what
ways do consumers deal with the discourses and responsibility charging for the environmental
crisis? When seeking to answer them through an ethnography of the shopping practices of
organic food in the city of Nova Friburgo/RJ and conducting in depth interviews with
consumers, this research has identified an increased political autonomy of the individual
against the public and private spheres, which occurs in the field of consumption. The shop of
organic food is perceived and used as a repertoire of "romantic-individualistic" political
action in the public sphere. These practices prove themselves capable of feeding bridges to
citizenship, enabling the emergence of new collective engagement periods in a context of
social reflexivity and global risk society. / As pr?ticas que podem caracterizar uma poss?vel ambientaliza??o e politiza??o do consumo
surgem com a percep??o do impacto dos padr?es e n?veis de consumo no meio ambiente
global. Com isso, a partir da d?cada de 1990, determinadas pr?ticas de consumo passaram a
ser reconhecidas como sendo social e ambientalmente respons?veis. A pesquisa teve como
objetivo geral refletir sobre os processos de ambientaliza??o e politiza??o do consumo e da
vida cotidiana no ?mbito da sociedade brasileira contempor?nea, enfatizando o multifacetado
campo da alimenta??o. Desta forma, as pr?ticas de compra de alimentos org?nicos,
especialmente daqueles indiv?duos que n?o est?o organizados coletivamente em movimentos
sociais configuraram o objeto de pesquisa. A principal justificativa para seu desenvolvimento
era a lacuna existente nas ci?ncias sociais brasileiras no que se refere aos estudos sobre as
perspectivas dos consumidores enquanto atores sociais e os diferentes usos que fazem de suas
pr?ticas de consumo, em especial seu uso pol?tico. Os problemas centrais inclu?am quest?es
como: as pr?ticas de compra de alimentos org?nicos s?o percebidas e experimentadas pelos
consumidores como uma forma de a??o pol?tica? De que maneiras os consumidores lidam
com os discursos e cobran?as de responsabilidades pela crise ambiental? Ao procurar
respond?-las, atrav?s de uma etnografia das pr?ticas de compra de alimentos org?nicos na
cidade de Nova Friburgo/RJ e da realiza??o de entrevistas em profundidade com
consumidores, a pesquisa identificou um aumento da autonomia pol?tica individual no
encontro das esferas p?blica e privada que se d? no campo do consumo. A compra de
alimentos org?nicos ? percebida e utilizada como um repert?rio de a??o pol?tica rom?nticoindividualista
na esfera p?blica. Estas pr?ticas se mostram capazes de alimentar pontes com
a cidadania, abrindo possibilidades para a emerg?ncia de novos per?odos de engajamento
coletivo em um contexto de reflexividade social e sociedade de risco global.
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Redes alternativas de produ??o e consumo de alimentos: estudo de caso do Movimento de Integra??o Campo-Cidade (MICC/SP) / Alternative food production and consumption networks: case study of the Field-City Integration Movement (MICC / SP)Ferreira, Isis Leite 02 October 2015 (has links)
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Previous issue date: 2015-10-02 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico - CNPq / The current debate about the food regimes seeks to reflect, in general, the transformation of the food system over time and space. This concept allows to place, historicizing and identify the main actors and stabilizing elements of each historical context, while allowing point periods of instability, which, in turn, drive changes towards overcoming a regime with another. Among the different approaches to the emergence of so-called 3? regime, one issue was highlighted in this research: the politicization of consumption and the emergence and expansion of alternative food networks. In this process, different types of organization, and food market are established at the same time that consumers is centrality. In Brazil, the process of formation of alternative food networks culminated in the construction of the National Network of Responsible Consumer Groups, that did emerge different paths, processes and dynamics of various groups. Among them, we analyze the case of the Rural-Urban Integration Movement ? MICC ? which since the 80s, has been articulating small farmers and working classes of consumers of S?o Paulo east zone around the marketing of organic food and non-organic, also called conventional food. The study examined the performance of the MICC from the concepts of governance, market and embeddedness. As a result pointed that MICC experience is specific because is related to the classic struggles of reducing inequality and social injustice because the emergence of the movement is closely related to the work of the Catholic Church in the context of political mobilization for land reform. However, on the initiative of another actor, the Kairos Institute, MICC expands agenda and form of action, adopting the narrative responsible consumption / O atual debate acerca dos regimes alimentares busca refletir, de maneira geral, as transforma??es do sistema agroalimentar ao longo do tempo e do espa?o. Este conceito permite situar, historicizar e identificar os principais atores e elementos estabilizadores de cada contexto hist?rico, ao mesmo tempo em que permite apontar os per?odos de instabilidade, que, por sua vez, impulsionam transforma??es em dire??o ? supera??o de um regime por outro. Dentre os diversos enfoques sobre a emerg?ncia do chamado 3? regime alimentar, uma quest?o mereceu destaque nesta pesquisa: a politiza??o do consumo e o surgimento e expans?o de redes alimentares alternativas. Neste processo, diferentes formas de organiza??o, rela??o e comercializa??o de alimentos s?o estabelecidas, ao mesmo tempo em que o consumidor ganha centralidade. No Brasil, o processo de forma??o de redes alimentares alternativas culminou na constru??o da Rede Nacional de Grupos de Consumo Respons?vel, que fez emergir diferentes trajet?rias, processos e din?micas de diversos grupos. Dentre eles, analisamos o caso do Movimento de Integra??o Campo-Cidade (MICC) que, desde a d?cada de 80, vem articulando pequenos produtores e consumidores de classes populares da Zona Leste de S?o Paulo em torno da comercializa??o de alimentos org?nicos e n?o org?nicos, chamados tamb?m de alimentos convencionais. O trabalho analisou a atua??o do MICC a partir dos conceitos de governan?a, mercado e enraizamento. Como resultado, apontou que a experi?ncia do MICC guarda especificidades por estar relacionada ?s lutas cl?ssicas de redu??o da desigualdade e da injusti?a social, pois seu surgimento est? fortemente relacionado ? atua??o da Igreja cat?lica em um contexto de mobiliza??o pol?tica pela reforma agr?ria. No entanto, a partir da iniciativa de outro ator, o Instituto Kair?s, o MICC amplia sua agenda e forma de a??o, passando a adotar a narrativa do consumo respons?vel
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Compras Coletivas de produtos org?nicos e participa??o pol?tica: um estudo de caso da Rede Ecol?gica (RJ) / Colletive shopping of organic products and participation: a case study of the Ecological Network (RJ).Carneiro, Camila Batista Marins 04 May 2012 (has links)
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Previous issue date: 2012-05-04 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Currently, there is a context of expanding market of organic products, stimulated by the
increased demand of public policies for the sector of family farming and for the
increasing offer of organic products in supermarkets and other channels, such as fairs,
specialized stores and Internet. The input of organic in supermarkets tends to be seen as
part of the ?conventionalization? of organic agriculture and as a force that would leads
to reduction or even disappearance of alternative commercialization channels. However,
is noticed that collective shopping experiences of organic products remain, persist and
even grow in the country. This work object is the Ecological Network, an association of
organic products consumers, created in 2001 in Rio de Janeiro (RJ), in order to facilitate
homes' supplies with organic food and help small farmers to drain their production. The
main issue of this research is to understand the permanence of such association of
consumers in the context of changes in the role played by both State and market facing
the organic agriculture. As conclusion, it was pointed that the Ecological Network has
been updating and expanding the meanings and senses of their practices of organic
products purchase, perceived by its members as an alternative, "more politicized" and
thus differentiated when related to shopping through other channels. The difference,
according to associates, seems to lie in the fact that in the Network, the purchase of
organic is done in an organized and collective way, and therefore committed not only to
the personal health, the small farmer and the environment, but also with the
management of the Network and with the fight in the public sphere by issues related to
food and organic farming family. So, despite the purchase be the structuring activity of
the Ecological Network, there is a perception among its members, that the shopping, by
itself, is not a sufficient form of participation and is not seen as an efficient way to fight
for more meaningful changes in society. Thus, at the same time that the Ecological
Network is inserted in a context of spillover of the political sphere for individual
actions, such as the consumption, it remains the notion of politics as synonymous of
collective participation. This leads us to think that the Network represents, for its
members, a space that promotes materialization of values and political participation in
society. In this sense, can be understood in the process of greenerism and politicization
of consumption and, yet in the context of New Social Economic Movements / Atualmente, observa-se um contexto de expans?o da comercializa??o de produtos
org?nicos, estimulado pelo aumento da demanda, por pol?ticas p?blicas para o setor da
agricultura familiar e pela amplia??o da oferta de produtos org?nicos em supermercados
e em outros canais, como feiras, lojas especializadas e Internet. A entrada de org?nicos
nos supermercados tende a ser vista como parte do processo de ?convencionaliza??o? da
agricultura org?nica e como uma for?a que levaria ? redu??o ou mesmo ao
desaparecimento dos canais alternativos de comercializa??o. No entanto, observa-se que
experi?ncias de compras coletivas de produtos org?nicos se mant?m, persistem e at?
mesmo crescem pelo pa?s. Este trabalho tem por objeto a Rede Ecol?gica, uma
associa??o de consumidores de produtos org?nicos, criada em 2001, no Rio de
Janeiro/RJ, com o objetivo de facilitar o abastecimento dos lares com alimentos
org?nicos e de ajudar o pequeno produtor a escoar sua produ??o. A quest?o central
desta pesquisa ? compreender a perman?ncia deste tipo de associa??o de consumidores
em um contexto de mudan?as no papel desempenhado tanto pelo Estado quanto pelo
mercado frente ? agricultura familiar org?nica. Como conclus?o, apontamos que a Rede
Ecol?gica vem atualizando e ampliando os significados e os sentidos de suas pr?ticas de
compra de produtos org?nicos, percebidas por seus membros como alternativas, ?mais
politizadas? e, portanto, diferenciadas em rela??o ?s compras em outros canais. A
diferen?a, de acordo com os associados, parece estar no fato de que, na Rede, a compra
de org?nicos ? feita de forma organizada e coletiva e, portanto, comprometida n?o s?
com a sa?de pessoal, o pequeno produtor e o meio ambiente, mas tamb?m com a gest?o
da Rede e com a luta na esfera p?blica por temas referentes ? alimenta??o e ?
agricultura familiar org?nica. Assim, apesar da compra ser a atividade estruturante da
Rede Ecol?gica, h? uma percep??o, entre seus associados, de que a compra, por si s?,
n?o constitui uma forma suficiente de participa??o, bem como n?o ? vista como uma
maneira eficiente de lutar por mudan?as mais significativas na sociedade. Deste modo,
ao mesmo tempo em que a Rede Ecol?gica est? inserida em um contexto de
transbordamento da esfera pol?tica para a??es individuais, a exemplo das propostas de
consumo sustent?vel ou respons?vel, mantem a no??o de pol?tica como sin?nimo de
participa??o coletiva. Isso nos leva a pensar que a Rede representa, para seus membros,
um espa?o de materializa??o de valores e de participa??o pol?tica na sociedade. Neste
sentido, pode ser compreendida como parte do processo de ambientaliza??o e
politiza??o do consumo e, ainda, no contexto dos Novos Movimentos Sociais
Econ?micos
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