Made available in DSpace on 2014-12-17T14:52:40Z (GMT). No. of bitstreams: 1 LeonardoPN.pdf: 3884217 bytes, checksum: a5e17909e4c5585ebee6916636721baf (MD5) Previous issue date: 2008-05-30 / The present work aimed the elaboration of an environmental study focused on the hotel sector in order to present an analysis of the environmental aspects of Ponta Negra Beach, in Natal, RN, Brazil and also the aspects of the small and medium hotels existing in this area. By means of this work, it is possible to elaborate a model of a simplified System of Environmental Management which can attend to the exigencies required by NBR ISO 14001: 2004, as well as to present economical viability and possibility to be implemented in a way that hotels may converge to the sustainable environmental development of the tourism in Ponta Negra Beach. The research methodology presents itself divided into three items: execution of the environmental characterization of Ponta Negra Beach, by way of technical visits and interpretation of satellite images and cartograms of the main environmental characteristics of the region; execution of the work already made concerning the development, application and interpretation of the evaluation of the environmental aspects of each hotel, considering the hotels and the period of data collection, these used in evaluation, research instrument and a description of the procedure utilized for the analysis of the collected data and the utilized methodology for the elaboration of a model of a simplified System of Environmental Management. In a general way, it has been concluded that the practices executed by hotels in Ponta Negra Beach are impact-like and harmful to the environment. The simple implementation of analysis procedures and control of the environmental aspects could suggestively contribute to the reduction of environmental impacts promoted by the hotel section at this beach and in the nearby areas. It had been noticed that the study contributed to the sensitization of managers concerning the environmental problems since, in many other times, the detected problem was, in fact, the non-acquaintance about the environmental aspects and impacts from those hotels administrators, because of the lack of surveys and studies about the theme. It had also been noticed the arousing of a possible environmental attitude from some managers / O presente trabalho teve como objetivo a elabora??o de um estudo ambiental focado no setor hoteleiro para apresentar uma an?lise dos aspectos ambientais da Praia de Ponta Negra, Natal-RN e dos pequenos e m?dios hot?is para ser elaborado um modelo de Sistema de Gest?o Ambiental simplificado, que atenda ?s exig?ncias da NBR ISO 14001: 2004, bem como apresente viabilidade econ?mica e possibilidade de implementa??o para que os hot?is possam convergir para o desenvolvimento ambiental sustent?vel do turismo em Ponta Negra. A metodologia da pesquisa apresenta-se dividida em tr?s itens: execu??o da caracteriza??o ambiental da praia de Ponta Negra, atrav?s de visitas t?cnicas e interpreta??o de imagens de sat?lite e cartogramas das principais caracter?sticas ambientais da regi?o; execu??o do trabalho realizado concernente ao desenvolvimento, aplica??o e interpreta??o da avalia??o dos aspectos ambientais de cada hotel, com considera??es sobre os hot?is, per?odo de coleta de dados utilizados para avalia??o, instrumento da pesquisa e uma descri??o do procedimento utilizado para an?lise dos dados coletados e a metodologia utilizada para a elabora??o de um Modelo de Sistema de Gest?o Ambiental. Conclui-se que as atividades realizadas por hot?is em Ponta Negra s?o impactantes e lesivas ao meio ambiente. A simples implementa??o de procedimentos de an?lise e controle dos aspectos ambientais poderia contribuir significativamente para a redu??o dos impactos ambientais do setor hoteleiro na praia e regi?es circunvizinhas. Observou-se que o estudo contribuiu para a sensibiliza??o dos administradores em rela??o aos problemas ambientais, visto que por muitas vezes o problema detectado era na realidade o desconhecimento dos aspectos e impactos ambientais por parte dos gestores dos hot?is, por falta de levantamentos e estudos sobre o tema, tendo sido verificado o despertar de uma atitude ambiental por parte de alguns gestores

Made available in DSpace on 2014-12-17T13:57:13Z (GMT). No. of bitstreams: 1 CatarinaN.pdf: 2550379 bytes, checksum: 509ee9db24aac664a7f2158196d2c9ef (MD5) Previous issue date: 2005-06-10 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The transformations economical, social and politics in you finish them decades of the century XX brought changes that didn't just limit to the production system. The flexible accumulation took many workers lost her/it their workstations and they look for her/it new survival forms, migrating for administrative activities, of services rendered and for the tourist activity of small and medium load. The State has been investing in the implantation of plans of tourist development in order to create favorable conditions for the reproduction of the tourist activity in Brazil, mainly in the Northeast. A space when it starts to present a predominant economical activity suffers a restructuring in their social and economical relationships. The restructuring of these relationships takes to the construction of a new espacialidade. In the city of Christmas, in Rio Grande do Norte, the neighborhood of Black Tip is the most representative of the public investments for the tourist development. After intense process of tourist urbanization, Black Tip passed interfering in the global context consolidating as the tourist locus in the city. The tourist urbanization of the neighborhood took to the transformation of the space in merchandise that is sold and consumed as such. The recreation of fragments of other cultures brought by social actors, resulting from migratory processes stimulated by the tourist development, it has been presenting ruled social relationships in the informational technology, consumption of global goods and in the fragmentation of the urban space characterized by the internationalization and cosmopolitiza??o. That process has been masking the inequalities partners and cultural as well as the territorial appropriation for an economical elite. The spaces are being appropriate for investors of the tourist section, private investors, agents and real estate producers, where the inequality is not just economical, but also cultural. The local population, mainly of the urban fraction of the Town of Black Tip, it doesn't participate of the productive process in function of the little or any professional qualification and he/she doesn't also have access to the consumption process. To the native ones it remains the fight for the preservation of his/her cultural identity and for the survival / As transforma??es econ?micas, sociais e pol?ticas nas ultimas d?cadas do s?culo XX trouxeram mudan?as que n?o se restringiram apenas ao sistema de produ??o. A acumula??o flex?vel levou muitos trabalhadores a perderam seus postos de trabalho e a buscarem novas formas de sobreviv?ncia, migrando para atividades administrativas, de presta??o de servi?os e para a atividade tur?stica de pequeno e m?dio porte. O Estado tem investido na implanta??o de planos de desenvolvimento tur?stico a fim de criar condi??es favor?veis para a reprodu??o da atividade tur?stica no Brasil, principalmente no Nordeste. Um espa?o quando passa a apresentar uma atividade econ?mica predominante sofre uma reestrutura??o em suas rela??es sociais e econ?micas. A reestrutura??o destas rela??es leva ? constru??o de uma nova espacialidade. Na cidade do Natal, no Rio Grande do Norte, o bairro de Ponta Negra ? o mais representativo dos investimentos p?blicos para o desenvolvimento tur?stico. Ap?s intenso processo de urbaniza??o tur?stica, Ponta Negra passou a se inserir no contexto global se consolidando como o l?cus tur?stico na cidade. A urbaniza??o tur?stica do bairro levou ? transforma??o do espa?o em mercadoria, que ? vendida e consumida como tal. A recria??o de fragmentos de outras culturas trazidas por atores sociais, resultante de processos migrat?rios estimulados pelo desenvolvimento tur?stico, tem apresentado rela??es sociais pautadas na tecnologia informacional, consumo de mercadorias globais e na fragmenta??o do espa?o urbano caracterizada pela internacionaliza??o e cosmopolitiza??o. Esse processo tem mascarado as desigualdades s?cias e culturais assim como a apropria??o territorial por uma elite econ?mica. Os espa?os est?o sendo apropriados por investidores do setor tur?stico, investidores privados, agentes e produtores imobili?rios, onde a desigualdade n?o ? apenas econ?mica, mas tamb?m cultural. A popula??o local, principalmente da fra??o urbana da Vila de Ponta Negra, n?o participa do processo produtivo em fun??o da pouca ou nenhuma qualifica??o profissional e tamb?m n?o tem acesso ao processo de consumo. Aos nativos resta a luta pela preserva??o de sua identidade cultural e pela sobreviv?ncia