More research is needed to fully understand the way in which parents, particularly fathers, are portrayed in family films and the effects those portrayals might have. Viewers, particularly parents, need to understand how the material their children view presents reality and how it may shape their children's perspectives of the real world, particularly where the family unit and parenting role are concerned. By exploring these portrayals through the lens of Cultivation Theory, this study sought to answer this overarching question: How are fathers portrayed in family films as opposed to television? This quantitative study explores the top twenty films from the 1980s, the 1990s and the decade spanning 2004-2014 in order to ascertain this. Families within those films, particularly parents and most specifically fathers, are the primary subjects of study. Observations were made through content analysis. The findings show that fathers are portrayed more positively in family films than they are on television. The data suggest that the differences between fathers and mothers in film are not so marked and sexist as they are in television shows, and that fathers may exert a stronger and more positive role in film families than they do in television families. This study begins to establish film as a genre to further be explored as a medium for family relations studies as television has been. Film is a powerful media tool in its own right and should further be studied with regard to portrayal of families in its material.

This research considers the place of media in society by means of a Foucaudian genealogy of welfare and neo-liberal discourse surrounding youth misconduct in two Toronto newspapers. It was found that the overall “mode of talking” about youth misconduct has shifted from welfare to neo-liberal discourse, and that resistance or critical thought surrounding current neo-liberal discourse emerges in The Globe and Mail. I explore the role of newspapers in the process of governance by analyzing these discourses in terms of Foucault’s three rationalities for “the art of government” and also by analyzing the knowledge produced or titillated and the power outcomes or effects of these discourses. It is argued that newspapers can benefit governance by reflecting, validating and perhaps even rendering current neo-liberal governmentalities more efficient, by encouraging non-government groups to assist in the management of youth misconduct.

This research considers the place of media in society by means of a Foucaudian genealogy of welfare and neo-liberal discourse surrounding youth misconduct in two Toronto newspapers. It was found that the overall “mode of talking” about youth misconduct has shifted from welfare to neo-liberal discourse, and that resistance or critical thought surrounding current neo-liberal discourse emerges in The Globe and Mail. I explore the role of newspapers in the process of governance by analyzing these discourses in terms of Foucault’s three rationalities for “the art of government” and also by analyzing the knowledge produced or titillated and the power outcomes or effects of these discourses. It is argued that newspapers can benefit governance by reflecting, validating and perhaps even rendering current neo-liberal governmentalities more efficient, by encouraging non-government groups to assist in the management of youth misconduct.

This research considers the place of media in society by means of a Foucaudian genealogy of welfare and neo-liberal discourse surrounding youth misconduct in two Toronto newspapers. It was found that the overall “mode of talking” about youth misconduct has shifted from welfare to neo-liberal discourse, and that resistance or critical thought surrounding current neo-liberal discourse emerges in The Globe and Mail. I explore the role of newspapers in the process of governance by analyzing these discourses in terms of Foucault’s three rationalities for “the art of government” and also by analyzing the knowledge produced or titillated and the power outcomes or effects of these discourses. It is argued that newspapers can benefit governance by reflecting, validating and perhaps even rendering current neo-liberal governmentalities more efficient, by encouraging non-government groups to assist in the management of youth misconduct.

This research considers the place of media in society by means of a Foucaudian genealogy of welfare and neo-liberal discourse surrounding youth misconduct in two Toronto newspapers. It was found that the overall “mode of talking” about youth misconduct has shifted from welfare to neo-liberal discourse, and that resistance or critical thought surrounding current neo-liberal discourse emerges in The Globe and Mail. I explore the role of newspapers in the process of governance by analyzing these discourses in terms of Foucault’s three rationalities for “the art of government” and also by analyzing the knowledge produced or titillated and the power outcomes or effects of these discourses. It is argued that newspapers can benefit governance by reflecting, validating and perhaps even rendering current neo-liberal governmentalities more efficient, by encouraging non-government groups to assist in the management of youth misconduct.

The portrayals of mothers and fathers in children's literature as companions, disciplinarians, caregivers, nurturers, and providers were documented in this research. The impact of time of publication, sex of author, award-winning status of book, best-selling status of book, race of characters, and sex of characters upon each of the five parental roles was assessed using descriptive statistics, cross-tabulation, and multinomial logistic regression techniques. A survey instrument developed for this study was completed for each of the 300 books randomly selected from the list of easy/picture books in the Children's Catalog (H.W. Wilson Company, 2001). To ensure all time periods were represented, the list was stratified by decades before sampling. It was expected that parental role portrayals would become more egalitarian and less traditional in each successive time period of publication. Male authors were expected to portray more egalitarian parental roles, and the race and sex of the young characters were not expected to influence parental portrayals. Award-winning books were expected to represent more egalitarian parental roles. Books that achieved the Publisher's Weekly all-time best-selling status were expected to portray parents in less egalitarian roles. Secondary analyses explored the prevalence of mothers' occupations, parental incompetence, and dangerous, solo child adventures. While the time of publication affected role portrayals, the evidence was unclear as to whether the changing roles represented greater egalitarianism. The race and the sex of the young characters significantly affected parental role portrayals, but the sex of the author did not influence these portrayals. While award winning and bestselling texts portrayed parents differently than books that did not achieve such honors, most did not provide enough information to adequately assess parenting roles. Half of the mothers who worked in the texts worked in conjunction with their husbands rather than independent of them. Over 10 % of mothers and fathers acted incompetently. The time of publication and the sex of the author was associated with the prevalence of solo, dangerous, child adventures. Subsequent implications and recommendations suggest the inclusion of stronger parental characters in children's books. Many of the parents are portrayed as inactive, incompetent, or neglectful. The concern is that children are exposed to these picture book portrayals during the primary years of identity acquisition.

This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. Further research also needs to be done examining female portrayals on digital platforms. The study is done with a qualitative method and inductive approach. In this paper, 20 respondents have participated in in-depth interviews and the respondents are all born between 1995 to 1998, which is called Gen Z, and are also all women. The paper is based on finding codes and converting them into categories which results in themes based on the different interviews. The conclusion of the paper is that social media are leading to purchases due to the possibility of targeting its consumers. Although, consumers easily tend to feel monitored when companies use them for targeting. Influencers can be successful for companies to use if the fit is good so it generates trust for the consumer. Another conclusion is that companies need to use different female portrayals, showing women in all of their uniqueness for them to be more relatable. Social media is an important part when it comes to if consumers will make purchases as it makes information and products easily accessible. Femvertising needs to shine through all of the company, not only the advertising. Companies should also monitor which type of WOM is out there about them as the point of view of other consumers is weighing heavily in affecting purchase intentions.

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English abstract: In this my master thesis I attempt to depicture comprehensively the life-work of Viktor Barvitius (1834 - 1902), one of the Czech Pioneers of Modern Realism. Tracing the fates and influences that had formed the oeuvre of this fancier of urban turmoil helps us to figure out his positron within the kontext of period art. Barvitiuses creation embraces all main domains of painting of the time: portrayals, historical painting, genre; it has reached its peak during his stay in France between 1865 and 1867. For his immediate reaction to the French Modern Realism and together with Karel Purkyně and Soběslav Pinkas, Barvitius represents one of the prophets of the Czech Programme Realism. In 1877, Barvitius got a commission as an inspector of the SVPU Art Gallery; Czech museum culture is a great deal due to his activity on the field. Barvitiuses whole life artistic work, both theoric and practical, make him an important figure of Czech cultural history. Hooked illustration and period and later reviews make an integral part of my thesis. It also includes the list of Barvitiuses art pieces owned by Czech museums and galleries, Czech National Gallery in Prague, the art pieces that were the subjects of auction-sale and the inventory of his art work.