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Embora o consumo colaborativo tenha ganhado cada vez mais a atenção dos pesquisadores nos últimos anos, os estudos nesta área ainda são muito limitados, sendo difícil determinar os fatores que contribuem para que ocorra uma mudança tão significativa no padrão de consumo. O trabalho, portanto, elabora um modelo de pesquisa, tendo como base a teoria do comportamento planejado, o materialismo e a possessividade, os valores de consumo verdes e a prontidão para o uso da tecnologia na intenção de consumo colaborativo. O modelo visa demonstrar empiricamente as diferenças entre os grupos de idades (mais jovens e mais velhos) na intenção, servindo então como uma variável moderadora. O modelo desenvolvido foi testado com aplicação de um questionário estruturado, a partir de um modelo de equação estrutural baseado em mínimos quadrados parciais (PLS). Foram coletados 493 respondentes válidos, com o grupo dos mais jovens (17 a 29 anos) tendo 303 respondentes e o grupo dos mais velhos (30 a 59 anos) tendo 190 respondentes. Os resultados revelam que a possessividade não possui relação estatística significativa com a intenção de consumo colaborativo, enquanto os construtos valores de consumo verde e de prontidão para o uso de tecnologias apresentaram relação positiva com o consumo colaborativo. A variável moderadora idade foi significativa somente entre os construtos prontidão para o uso de tecnologia e intenção de consumo colaborativo. Esta pesquisa aprofunda na compreensão dos fatores que motivam ou inibem o consumidor a se engajar no consumo colaborativo, considerando os construtos estudados, além de demonstrar a diferença entre os mais jovens e os mais velhos dentro desta relação. A contribuição gerencial se dá por meio do maior auxílio no entendimento do que afeta positivamente ou negativamente a intenção de consumo colaborativo por parte dos consumidores, o que permite a criação de estratégias por parte dos fornecedores de pares e das plataformas de consumo colaborativo, além de facilitar a segmentação de mercado ao considerar as diferenças de idade. Futuros estudos podem testar este modelo estrutural com amostras maiores, utilizando outro método de equação estrutural mais rigoroso, que é o modelo de equação estrutural baseado em covariância (CB-SEM), além de testarem outras variáveis moderadoras dentro deste modelo estrutural. / Although collaborative consumption has gained increasing attention among researchers in recent years, studies in this area are still very limited, and it is difficult to determine the factors that contribute to such a significant change in the consumption pattern. This work, therefore, elaborates a trsearch model, based on the theory of the planned behaviour, the materialism and possessiveness, the green consumption values and the readiness to use the technology in the collaborative consumption intention. The model aims to empirically demonstrate the differences between the age groups (younger and older) in this intention, serving as a moderating variable. The developed model was tested with the application of a structured questionnaire, using a structural equation model based on partial least squares (PLS). A total of 493 valid respondents were collected, with the group of the youngest (17 to 29 years old) having 303 respondents and the group of the oldest (30 to 59 years old) having 190 respondents. The results reveal that possessiveness does not have a significant statistical relationship with collaborative consumption intention, while the construct green consumption values and readiness for the use of technologies, presented positive relationship with collaborative consumption. The moderating age variable was significant only amongst constructs readiness to use the technology and collaborative consumer intention. This research deepens the understanding of the factors that motivate or inhibit the consumer to engage in collaborative consumption, considering the constructs studied, in addition to demonstrate the difference between younger and older consumers within this relationship. The managerial contribution comes through the the understanding of what positively or negatively affects collaborative consumption intention by the consumers, which allows the creation of strategies by the suppliers of peers and the collaborative consumer platforms. It also facilitates the segmentation of the market when considering the differences of age. Future studies can test this structural model with larger samples using a more rigorous structural equation method, which is the covariance-based structural equation model (CB-SEM), in addition to testing other moderating variables within this structural model.

Les différents tabous dans le contact entre sexes dans la culture musulmane, conduisent à questionner la relation entre les fondements moraux et institutionnels, et la représentation de la sensualité à l'écran. L'évolution de l'expression de la sensualité dans le cinéma tunisien est atypique : elle est passée d'un régime de permissivité au cours des années 1960-1970 à un régime de restrictions et d'interdits. Les paradoxes de l'évolution sont que le discours libéral a disparu. Le problème central est le rapport de possession de l'homme au nu féminin, et de manière annexe, son approche de la sensualité, de l'érotisme, et de tout ce qui touche, de près ou de loin; le contact. La séparation des sexes est comblée par le voyeurisme, qui prend pour objet un monde féminin fantasmé et parfois menaçant. L'axe dramatique qui conditionne le traitement cinématographique de la sensualité, est la séparation spatiale et sociale des sexes.Qu'entend-on par sensualité dans un système de séparation des sexes ? La sensualité est le plaisir même, en passant par le regard, le toucher et par l'apparence. Comment cette sensualité est-elle permise ou non permise ? Le phénomène de la séparation des sexes relatif à la société tunisienne, est marqué dans le corps lui-même par le moyen de la distinction et des types de comportements requis de part et d'autre. L'entre soi du genre peut glisser vers des thématiques homosexuelles fortement allusives. / The various taboos in the contact between the sexes in Muslim culture lead to questioning the relationship between the moral and institutional foundations and the representation of sensuality on the screen. The evolution of the expression of sensuality in Tunisian cinema is atypical: it evolved from a permissive regime in the 1960s to a regime of restrictions and prohibitions. The paradoxes of this evolution are that the liberal discourse has disappeared. The central problem is the relation of man's possession to the feminine nude, and, in an ancillary manner, his approach to sensuality, eroticism, and ail that touches, near or far; the contact. The separation of the sexes is filled by voyeurism, which takes as its object a feminine world fantasized and sometimes menacing. The dramatic axis that determines the cinematographic treatment of sensuality is the spatial and social separation of the sexes. What is meant by sensuality in a system of separation of the sexes? Sensuality is the pleasure itself, passing by the look, the touch and by the appearance. How is this sensuality allowed or not allowed? The phenomenon of the separation of the sexes relative to the Tunisian society is marked in the body itself by means of the distinction and the types of behaviors required on both sides. The inter-self of the gender can slip towards heavily allusive homosexual themes.