Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-02-02T14:11:28Z No. of bitstreams: 1 AndressaFerreiraRamalhoLeite_DISSERT.pdf: 8775743 bytes, checksum: cec701f41d5ae965f36d961279ee8078 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-02-08T21:00:04Z (GMT) No. of bitstreams: 1 AndressaFerreiraRamalhoLeite_DISSERT.pdf: 8775743 bytes, checksum: cec701f41d5ae965f36d961279ee8078 (MD5) / Made available in DSpace on 2017-02-08T21:00:04Z (GMT). No. of bitstreams: 1 AndressaFerreiraRamalhoLeite_DISSERT.pdf: 8775743 bytes, checksum: cec701f41d5ae965f36d961279ee8078 (MD5) Previous issue date: 2016-06-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / O presente trabalho tem como objetivo principal de pesquisa, analisar as estrat?gias de precifica??o adotadas por meios de hospedagem de m?dio e grande porte nos destinos tur?sticos de Natal e Pipa/RN aplicando o modelo do Shoemaker (2003) para an?lise. O objetivo geral est? norteado pelos seguintes objetivos espec?ficos: a) Identificar quais s?o as a??es de precifica??o adotadas pelos empreendimentos hoteleiros; b) Classificar as estrat?gias utilizadas, segundo o modelo de Shoemaker (2003); c) Propor um conjunto de sugest?es para os hot?is analisados. O referencial te?rico desse trabalho baseia-se no estudo das principais publica??es nacionais e internacionais sobre setor hoteleiro, marketing, estrat?gias de precifica??o e valor. A metodologia aplicada apresenta car?ter descritivo com abordagem qualitativa de dados, que almeja obter resultados atrav?s da realiza??o de entrevistas semiestruturadas, pesquisa bibliogr?fica e documental. O estudo tem como p?blico-alvo, gerentes e propriet?rios de 12 (doze) hot?is de m?dio e grande porte localizados na cidade de Natal/RN e na praia de Pipa/RN, por serem os dois destinos tur?sticos mais visitados no Estado e, por conseguinte, possu?rem o maior parque hoteleiro. O cronograma das atividades de pesquisa iniciou-se no 1? semestre do ano de 2014 finalizando em junho do ano de 2016, onde os dados obtidos foram devidamente analisados a partir do modelo te?rico escolhido para valida??o dessa pesquisa. Diante da pesquisa, observou-se a utiliza??o de estrat?gias de precifica??o e itens valorativos no trade hoteleiro do p?blico analisado, corroborando assim, com taxas expressivas de ocupa??o. / This study aims to research, analyze the pricing strategies adopted by medium and large hotels in Natal and Pipa / RN applying Shoemaker model (2003) for analysis. The overall objective is guided by the following specific objectives: a) Identify what are the pricing actions taken by hotel developments; b) classify the strategies used, according to the model Shoemaker (2003); c) To propose a set of suggestions for hotels analyzed. The theoretical framework of this work is based on the study of major national and international publications on the hotel industry, marketing, pricing strategies and value. The methodology presents descriptive qualitative approach to data, which aims to get results by conducting semi-structured interviews, literature and documentary. The study's target audience, managers and owners of twelve (12) medium and large hotel located in the city of Natal / RN and the beach of Pipa / RN, being the two most visited tourist destinations in the State and, therefore, having the largest hotel park. The schedule of research activities started in the 1st half of 2014 ending in June 2016, where the data were properly analyzed from the theoretical model chosen for validation of this research. Given the research, there was the use of pricing strategies and evaluative items in the hotel trade of the analyzed public, thus corroborating with significant occupancy rates.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-08-16T20:20:25Z No. of bitstreams: 1 DanielLuizFiusaDissertacao2017.pdf: 1799911 bytes, checksum: d8636107eb168c749d4f0926a8352a2d (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-08-16T20:20:32Z (GMT) No. of bitstreams: 1 DanielLuizFiusaDissertacao2017.pdf: 1799911 bytes, checksum: d8636107eb168c749d4f0926a8352a2d (MD5) / Made available in DSpace on 2017-08-16T20:20:32Z (GMT). No. of bitstreams: 1 DanielLuizFiusaDissertacao2017.pdf: 1799911 bytes, checksum: d8636107eb168c749d4f0926a8352a2d (MD5) Previous issue date: 2017-03-30 / The present paper uses random utility models from Perloff and Salop to analyze consumer behavior in the credit card market in Brazil, where choices are influenced by specific shocks in consumer preferences, "noises", and from its decisions, to determine the financial margin and the equilibrium price with the competition between two credit cards. The first model proposes that competition occurs with shocks in preferences linked to the amount of benefits that the cards offer to customers. In the second, issuers dispute consumer preference through shocks to the quality of these benefits. In this sense, the cards with the highest score in the relationship program or the discount percentage offered in the next purchases are preferred. Finally, the third model explores the relation of the interest rate of the revolving credit to the annuity price. In case the customer comes to use this facility, it will evaluate as best card what to offer the lowest rate of interest in the revolving credit. The results show the positive correlation of the quantity and quality of the benefits offered with the demand for the card and, consequently, the financial margin established for its issuer. On the other hand, the consumer is less likely to buy the card with the higher interest rate. / O presente trabalho utiliza de modelos de utilidade aleat??ria, com origem em Perloff e Salop, para analisar o comportamento do consumidor no mercado de cart??es de cr??dito no Brasil, no qual as escolhas s??o influenciadas por choques espec??ficos nas prefer??ncias dos consumidores, ???ru??dos???, e a partir das suas decis??es, apurar a margem financeira e o pre??o de equil??brio com a competi????o entre dois cart??es de cr??dito. O primeiro modelo prop??e que a competi????o ocorra com choques nas prefer??ncias vinculados ?? quantidade de benef??cios que os cart??es oferecem aos clientes. No segundo, os emissores disputam a prefer??ncia do consumidor por meio de choques na qualidade desses benef??cios. Nesse sentido, os cart??es com a maior pontua????o no programa de relacionamento ou do percentual de desconto oferecido nas pr??ximas compras s??o os preferidos. Por ??ltimo, o terceiro modelo explora a rela????o da taxa de juros do cr??dito rotativo com o pre??o da anuidade. No caso do cliente vir usar essa facilidade, ele ir?? avaliar como melhor cart??o o que oferecer a menor taxa de juros no cr??dito rotativo. Os resultados obtidos evidenciam a correla????o positiva da quantidade e qualidade dos benef??cios oferecidos com a demanda pelo cart??o e, consequentemente, na margem financeira apurada para o seu emissor. Por outro lado, o consumidor fica menos propenso a adquirir o cart??o com a maior taxa de juros.

Made available in DSpace on 2016-04-28T20:19:26Z (GMT). No. of bitstreams: 1 2004-Wesley Silva dos Santos.pdf: 357791 bytes, checksum: 46fd421c2445a057988fa258bfb39d8c (MD5) Previous issue date: 2004-05-07 / This work treats of the price in the commodities that are commercialize by small and middle companies, which the real object consists in the resell of these commodities. This kind of methodology allows seeing how is the economical results that came from the each unit which is commercialize. This theme is very important to companies success as same authors says like Porter (1990:469) and Catelli (2001:344). They affirm that the economics result is the best way to identify how are destined to resell, aren?t object of a consensus in the literary middle, and because of this the national?s literature is very shortage in the practical level. Basically the difference between these methodologies that are found in this application of rates and applications, as usual then definition of the local dates. Some authors like Assef (2003) in his book Practice manual of the formation in the sales price (2003), takes in consideration the application tax to being then taxes that incidents in the present sales value, already the KPMG Peat Marwick Dreyfuss?, which is expose in the book Course of Manager Accountancy ,CRC-SP, (1993), takes in consideration the discount taxes. The methodology that are proposal in this work, made use of 3 rates to can put a price where takes in consideration the application tax when the company has excess resorts and pick up tax when the company requires some resorts. The third tax is utilized to analysis the comparative of the economic viable of the rate title. Other difference found between these methodologies is the consideration of the focal date to take the taxes to the present value, where they considerate are the day of the invoice. The oscillation of the results with the found literature in relation to the proposal methodology is to 20%. The principal purpose of this work is to show that purpose methodology is most correct than the others methodologies that are found in the commerce and literary market. Considering the practice need of the mathematics, like a rational speech, and the best method the proposal methodology is more precise and is the best to adapt with the commerce reality inside the methodologies that are researched. / O trabalho trata da precifica??o de mercadorias comercializadas por empresas cujo objeto real consiste na revenda destas mercadorias. A metodologia proposta permite verificar o resultado econ?mico de cada item comercializado. O tema precifica??o ? de suma import?ncia para o sucesso das empresas conforme os autores Porter (1990:469) e Catelli (2001:344). Os autores alegam que o resultado econ?mico ? o melhor indicador de efic?cia empresarial. Por?m, o c?lculo do resultado da venda e da precifica??o de mercadorias destinadas a revenda n?o ? objeto de consenso no meio liter?rio, sendo escassa a literatura nacional que dela trata no modo pr?tico. Basicamente a diferen?a entre as metodologias encontradas esta na aplica??o de taxas de juros e taxas de aplica??o bem como defini??o de datas focais. Alguns autores como Assef em seu livro Manual pr?tico e Forma??o de Pre?o de Venda ,(2003) leva em considera??o a taxa de aplica??o para trazer as taxas incidentes na venda a valor presente, j? a metodologia da KPMG Peat Marwick Dreyfuss, exposto no livro Curso de Contabilidade Gerencial do Conselho Regional de Contabilidade de S?o Paulo (1993:100) leva em considera??o a taxa de desconto (capta??o). A metodologia proposta neste trabalho, utiliza-se de 3 taxas de juros para poder precificar onde leva em considera??o a taxa de aplica??o quando a empresa possui recursos excedentes e a taxa de capta??o quando a empresa necessita de recursos. A terceira taxa ? utilizada para an?lise de compara??o da viabilidade econ?mica de desconto de t?tulos. Outra diferen?a entre as metodologias encontradas ? a da considera??o da data focal para levar as taxas a valor presente onde elas consideram a data do faturamento. A oscila??o dos resultados obtidos com as literaturas encontradas em rela??o a metodologia proposta oscilou em at? 20%. O objetivo principal deste trabalho ? propor uma metodologia diferente das metodologias encontradas no mercado comercial e liter?rio.Considerando a matem?tica, como uma linguagem l?gica, e a necessidade pr?tica do mercado comercial para definir o melhor m?todo de se precificar e calcular a margem de contribui??o de uma venda, conclui-se que a metodologia proposta ? mais precisa e a que melhor se adapta a realidade comercial dentre as metodologias pesquisadas.