The influence of the media was a fundamental factor in the society s perception and awareness regarding the environmental crisis. As the media started to provide further information about environmental problems, it contributed to the interference and redirection of human relations and to the relations between society and environment. Communication, allied to other factors, was responsible for adding a strong social component in the process of environmental perception. In fact, without the means of communication coverage is almost certain that old problems had not been brought up into the area of public discourse and had not been part of the political process. Starting from these assertions, how has the environment been represented in printed media in Sergipe during the last three decades? What kind of coverage has the printed journalism given to the environmental question? It was from these concerns and from the assumption that the printed journalism role is fundamental to the formation of complex and critical thinking about the environmental question and its possible solutions like sustainable development, for instance that we intend to analyse in what level and how the Gazeta de Sergipe Newspaper (Sergipe Gazette Neswpaper) published articles with environmental themes from 1972 to 1992, trying to identify the space given to these subjects; their depth; the main themes considered; the environment conceptions published; the main information sources consulted; and, at last, elaborating a historical profile of the evolution of environmental themes conveyed. The object of study and the main source of research is the written press, precisely, the news content of articles with envrironmental themes spread by Gazeta de Sergipe. A content analysis and a hermeneutic and dialectic approach were used as methods of research. Gazeta de Sergipe brought to the society in Sergipe latent discussions that happened during the chosen period (1972-1992). As a traditional newspaper in this state (1948-2003), Gazeta de Sergipe kept itself within one of the most turbulent pages in Brazilian History.We can say, by means of a quantitative and qualitative analysis, that this newspaper realized the existence of a gradual demand for environmental themes and discussions about environment.The conduct of Gazeta de Sergipe was not unfavourable to environmental questions that made part of the social, economic and environmental important tripod that had supported the society in Sergipe, during the twenty researched years, however it gave an isolated coverage to the environmental themes. This posture adopted by the press contributed to a fragmented and partial understanding of the environmental question by the society. / A influência da mídia foi fator fundamental na percepção e conscientização da sociedade no tocante à crise ambiental. Na medida em que passou a fornecer maiores informações sobre os problemas ambientais enfrentados ela contribuiu na interferência e reorientação das relações humanas e da sociedade com a natureza. A comunicação, somada a outros fatores, foi responsável pelo adicionamento de um forte componente social no processo de percepção ambiental. De fato, sem a cobertura dos meios de comunicação é pouco provável que problemas antigos tivessem entrado na área do discurso público e fizesse parte do processo político. Partindo de tais afirmações, como o meio ambiente tem sido representado na mídia impressa sergipana durante as últimas três décadas? Que tipo de cobertura o jornalismo impresso tem dado à questão ambiental? Foi a partir dessas inquietações e do pressuposto de que o papel do jornalismo impresso é fundamental para a formação de uma opinião crítica e complexa da questão ambiental e de suas possíveis soluções - como é o caso do desenvolvimento sustentável - que nos propormos a analisar em que grau e de que forma o jornal Gazeta de Sergipe divulgou matérias com temáticas ambientais entre os anos de 1972 e 1992, buscando identificar o espaço cedido a tais matérias; o nível de abrangência; as principais temáticas abordadas, percebendo a concepção de meio ambiente divulgada; as principais fontes de informação acionadas; e elaborando por fim um perfil histórico da evolução das temáticas ambientais veiculadas. O objeto de estudo e principal fonte do trabalho proposto é a imprensa escrita, precisamente falando, o conteúdo noticioso de matérias com temáticas ambientais divulgadas pelo jornal Gazeta de Sergipe. Fizemos uso da Análise de Conteúdo e de uma abordagem hermenêutico-dialética como métodos de pesquisa. O jornal Gazeta de Sergipe levou à sociedade sergipana, discussões latentes do período trabalhado (1972-1992). Jornal tradicional do Estado (1948-2003) a Gazeta de Sergipe se sustentou dentro de uma das mais turbulentas páginas da história do Brasil. Podemos afirmar, através da análise quantitativa e qualitativa, que o jornal Gazeta de Sergipe percebeu a existência de uma demanda gradativa por temáticas ambientais e discussões acerca do meio ambiente. A conduta do jornal Gazeta de Sergipe não desfavoreceu questões ambientais que fizeram parte do importante tripé sócio-econômico-ambiental que sustentou a sociedade sergipana durante os 20 anos pesquisados, contudo forneceu uma cobertura isolada às temáticas ligadas ao meio ambiente. Essa postura da imprensa contribuiu para um entendimento fragmentado e parcial da questão ambiental por parte da sociedade.

My Interdisciplinary dissertation examines illustrations in manuscripts and early print sources and reveals their participation in the transmission and reception of Old Norse mythology. My approach encompasses Material Philology and Media Specific Analysis. The reception history of illustrations of Old Norse Mythology affects our understanding of related Interdisciplinary fields such as Book History, Visual Studies, Literary Studies and Cultural Studies. Part One of my dissertation begins with a discussion of the tradition of Old Norse oral poetry in pagan Scandinavia and the highly visual nature of the poems. The oral tradition died out in Scandinavia but survived in Iceland and was preserved in vernacular manuscripts in the thirteenth century. The discovery of these manuscripts in the seventeenth century initiated a cycle of illustration that largely occurred outside of Iceland. Part One concludes with an analytical survey of illustrations of Old Norse mythology in print sources from 1554 to 1915 revealing important patterns of transmission. Part Two traces the technological history of production of digital editions and manuscript facsimiles back to the seventeenth century when manuscripts were hand-copied and published by means of copperplate engravings. Part Two also discusses the scholarly and cultural prejudices towards images that are only now slowly fading. Part Two concludes with a description of my prototype for a digital image repository named MyNDIR (My Norse Digital Image Repository). MyNDIR will facilitate the emergence of images of Old Norse Studies from the current informal crowd sourcing of material on the web to a digital image repository supporting the dissemination of accurate scholarly knowledge in a widely accessible form. Part Three presents two thematic case studies that demonstrate the value of applying the skills of visual literacy to illustrations of Old Norse mythology. The first study examines Jakob Sigurðsson’s illustrations of Norse gods in hand-copied paper manuscripts from eighteenth-century Iceland. The second study examines illustrations by prominent Norwegian artists in the editions of Snorre Sturlason: Kongesagaer published in 1899 and 1900 respectively. What emerged from these studies is an understanding that illustrations offer insights for the study of Old Norse texts that the words of the texts alone cannot provide. / Graduate / 0362 / 0377 / 0279 / pabaer@uvic.ca